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Nov-2024
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Overview
Market Insights Snapshot
Verdant Leaf Farms has shown notable performance in the Oregon market, particularly within the Concentrates category. From August to November 2024, the brand improved its ranking from 18th to 13th, indicating a positive trend in consumer preference or increased sales efforts. The Vapor Pens category also displayed a stable performance, maintaining a consistent position within the top 20, peaking at 14th in August and closing at 15th in November. Despite a slight dip in September and October, the category's sales rebounded, suggesting a resilient demand in this segment. In contrast, the Flower and Pre-Roll categories did not make it into the top 30, indicating potential areas for growth or increased competition in these segments.
In the Edible category, Verdant Leaf Farms experienced a significant rise in ranking, moving from 27th in September to 16th by November, which could reflect successful marketing strategies or product launches during this period. This upward momentum contrasts with the Flower category, where the brand struggled to break into the top 30, with its best ranking at 48th in September. The Pre-Roll category also saw some improvement, moving from 67th in September to 52nd in November, although it remained outside the top 30. Overall, Verdant Leaf Farms' performance in Oregon highlights their strengths in Concentrates and Vapor Pens, while suggesting potential opportunities for growth in Edibles and Pre-Rolls.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Verdant Leaf Farms has experienced notable fluctuations in its ranking over recent months. While the brand held the 14th position in August 2024, it slipped to 17th in September and October, before recovering slightly to 15th in November. This pattern suggests a volatile market presence, potentially influenced by shifts in consumer preferences or competitive pressures. Comparatively, Oregrown maintained a consistent rank of 12th from August to October before dropping to 16th in November, indicating a downward trend. Meanwhile, Select showed a decline from 7th in September to 13th in November, reflecting a similar competitive challenge. Boujee Blendz remained relatively stable, only dropping from 13th to 14th over the same period. Interestingly, Bobsled Extracts showed an upward trajectory, moving from outside the top 20 in August to 17th by November. These dynamics highlight the competitive pressures Verdant Leaf Farms faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In November 2024, Verdant Leaf Farms' top-performing product was the Blueberry Kraken Live Rosin & Cured Resin Cartridge (1g) within the Vapor Pens category, boasting a notable sales figure of 3620 units. Following closely, the Egyptian Lime Live Rosin & Cured Resin Cartridge (1g) and Madd Dawg Fruit Live Rosin & Cured Resin Cartridge (1g) secured the second and third ranks, respectively. The Papaya Gas Live Rosin & Cured Resin Cartridge (1g) held the fourth position, while Mac (Bulk) in the Flower category rounded out the top five. Notably, these products were not ranked in previous months, indicating a fresh surge in popularity for November. This shift suggests a strong market interest in Verdant Leaf Farms' Vapor Pens, particularly in their innovative resin cartridges.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
