.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Verdant Leaf Farms has shown a varied performance across different product categories in Oregon. In the Beverage category, the brand had a notable presence in July 2024 with a rank of 10, but it did not maintain a top 30 position in the subsequent months, indicating a significant drop in market presence. In the Concentrates category, the brand maintained a consistent presence within the top 30, with a slight dip from rank 17 in September to 22 in October. This fluctuation suggests some volatility in consumer demand or competitive dynamics within the category. The Edible category saw Verdant Leaf Farms dropping to rank 24 in September from 18 in July, but it managed to climb back to rank 21 in October, which could indicate a potential recovery or successful promotional efforts during that period.
The Flower category exhibited an interesting trend for Verdant Leaf Farms, where it improved its rank from 74 in July to 41 in September, before slipping to 51 in October. This upward movement followed by a decline might reflect seasonal demand or increased competition. In the Pre-Roll category, the brand's rankings fluctuated, with notable movement from 64 in July to 60 in October, suggesting a relatively stable but competitive market position. The Vapor Pens category was a stronghold for Verdant Leaf Farms, maintaining a consistent rank between 12 and 15 throughout the months, which highlights its strong consumer base and possibly effective product differentiation strategies in this segment. Overall, while Verdant Leaf Farms has shown strength in certain categories, there are areas where the brand might need to focus on regaining or stabilizing its market position.
Competitive Landscape
In the Oregon Vapor Pens category, Verdant Leaf Farms has experienced fluctuating rankings over the past few months, indicating a competitive market landscape. In July 2024, Verdant Leaf Farms held the 13th position, which improved to 12th in August, but then dropped to 15th in both September and October. This decline in rank coincides with a downward trend in sales, suggesting potential challenges in maintaining market share. Notably, Oregrown has consistently ranked higher than Verdant Leaf Farms, maintaining a stable position around the 12th and 13th spots, with sales figures slightly outperforming Verdant Leaf Farms. Meanwhile, Higher Cultures and Sauce Essentials have shown variable performance, with Higher Cultures occasionally closing the gap in sales. This competitive environment underscores the need for Verdant Leaf Farms to strategize effectively to regain and sustain higher rankings in the Oregon Vapor Pens market.
Notable Products
In October 2024, Verdant Leaf Farms saw Dulce de Uva (Bulk) leading the sales charts, reclaiming its top position in the Flower category with a notable sales figure of 3,421 units. Following closely in the Vapor Pens category, Tropical Uva Live Rosin and Cured Resin Cartridge (1g) secured the second position, showcasing a strong entry in the rankings. Champagne & Kush Live Rosin and Cured Resin Cartridge (1g) and Nebula Nectarine Live Rosin and Cured Resin Cartridge (1g) took the third and fourth spots respectively, indicating a robust performance in the vapor segment. Divine Banana (Bulk) experienced a drop from its peak first position in September to fifth in October, reflecting a shift in consumer preference within the Flower category. Overall, the month witnessed a dynamic reshuffling in product rankings, particularly in the Vapor Pens category, highlighting changing trends in consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
