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Jan-2025
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Overview
Market Insights Snapshot
Verdant Leaf Farms has demonstrated notable performance in the Oregon market, particularly in the Concentrates category. Their ranking improved from 14th in October 2024 to 7th by December before settling at 9th in January 2025. This upward trajectory indicates a growing consumer preference for their concentrates, supported by consistent sales growth during this period. In contrast, their performance in the Flower category has not been as strong, with rankings slipping from 61st in October to 98th in January, suggesting challenges in maintaining market share against competitors.
In the Edible category, Verdant Leaf Farms maintained a stable presence, holding the 14th position in both November and December 2024, before a slight dip to 15th in January 2025. This consistency reflects a steady demand for their edible products, though it also highlights the competitive nature of this category. The Vapor Pens category saw Verdant Leaf Farms holding steady in the rankings, remaining in the 14th and 15th positions throughout the observed months. This stability, despite a slight decline in sales from November to January, suggests a loyal customer base. However, their absence from the top 30 in the Pre-Roll category highlights a potential area for growth and strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Verdant Leaf Farms has maintained a consistent presence, ranking 14th in October and November 2024, and slightly dropping to 15th in December 2024 and January 2025. This stability is noteworthy given the fluctuations experienced by competitors such as Oregrown, which fell from 12th to 16th over the same period, and Higher Cultures, which saw a more volatile trajectory, peaking at 10th in November before descending to 14th by January. Despite these shifts, Verdant Leaf Farms has managed to sustain its sales figures, indicating a loyal customer base and effective market strategies. Meanwhile, Select consistently outperformed Verdant Leaf Farms, holding ranks between 10th and 13th, suggesting a potential area for Verdant Leaf Farms to target for growth. The competitive dynamics in this category highlight the importance of strategic positioning and adaptability in maintaining and improving market rank.
Notable Products
In January 2025, Verdant Leaf Farms' top-performing product was Hash Burger (Bulk) in the Flower category, maintaining its leading position from December 2024 with sales of 4001 units. Clove Avenue Live Rosin & Cured Resin Cartridge (1g) ranked second, showcasing its strong entry into the Vapor Pens category. Cherry Crush Live Rosin & Cured Resin Cartridge (1g) followed closely in third place, demonstrating competitive performance among similar products. Sour Safari Live Rosin and Cured Resin Cartridge (1g) and Creamy Cascade Live Rosin & Cured Resin Cartridge (1g) secured the fourth and fifth positions, respectively, highlighting a robust demand for their Vapor Pens. Notably, the rankings for these products indicate a stable preference for Verdant Leaf Farms' offerings in the Vapor Pens category since their introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
