Versus

In the dynamic cannabis market, Versus has shown a varied performance across different categories and provinces, demonstrating both strengths and opportunities for growth. In Alberta, the brand maintained a strong presence in the Flower category, starting the year at rank 8 in January 2024 and experiencing a peak at rank 5 in February, before a slight decline to rank 12 by April, indicating strong competition but also a resilient market presence. The Pre-Roll and Vapor Pens categories in Alberta saw Versus fluctuating within the middle ranks, with a notable decline in Vapor Pens from rank 18 in January to rank 25 by April, suggesting a need to bolster its market strategy in this segment. Conversely, in British Columbia, Versus maintained a consistent top 10 position in the Flower and Pre-Roll categories through the first four months of 2024, showcasing a stable consumer base, though Vapor Pens experienced a gradual decline from rank 5 in January to rank 15 by April, mirroring challenges faced in Alberta.

Ontario presents a brighter spotlight for Versus, particularly in the Beverage category where it held a top 3 position consistently from January to April 2024, climbing from rank 3 to rank 2, which underscores the brand's strong market penetration and consumer preference in this segment. The Flower category in Ontario saw Versus maintaining a steady position around the early teens, suggesting a solid performance amidst fierce competition. However, the Pre-Roll category tells a different story, with Versus ranking in the mid-40s throughout the period, indicating a significant challenge in gaining traction among consumers. Meanwhile, Vapor Pens in Ontario showed resilience, with ranks fluctuating slightly but remaining within the top 15, hinting at a reliable consumer base. This mixed bag of performances across categories and states/provinces highlights Versus's potential for growth and the need for strategic adjustments to enhance its market position in underperforming segments.