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Dec-2024
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Overview
Market Insights Snapshot
In the Canadian market, Versus has demonstrated notable performance across different categories and provinces. In Alberta, Versus maintained a consistent presence in the Flower category, although it experienced a slight drop from rank 20 in September to 25 in December. This indicates some volatility, but their presence within the top 30 is a positive sign. Interestingly, their Beverage category in Alberta was ranked 4th in September, showcasing a strong position, but it did not maintain this ranking in subsequent months. In British Columbia, the brand showed resilience in the Pre-Roll segment, maintaining a stable ranking around 14th place over the months. However, the Vapor Pens category saw a decline, with the brand dropping from 16th in September to 26th by November, before stabilizing. This suggests a need for strategic adjustments to regain their earlier momentum in this category.
In Ontario, Versus has shown a particularly strong performance in the Beverage category, consistently holding the 2nd rank from September to December. This consistency highlights their strong market position and consumer preference in this segment. The Flower category also saw stable rankings, consistently at 14th place, indicating a steady demand. However, in the Vapor Pens category, Versus experienced minor fluctuations, moving from 15th to 17th and then to 16th, suggesting a competitive landscape. In Saskatchewan, Versus made a significant leap in the Flower category, climbing from 9th in October to 3rd in December, which is indicative of a strong upward trend and increasing market share. The absence from the top 30 in the Vapor Pens category for certain months, however, signals potential challenges or opportunities for improvement in that segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has maintained a consistent rank of 14th from September to December 2024. This stability in ranking suggests a steady performance amidst a dynamic market. Notably, MTL Cannabis has consistently outperformed Versus, holding the 10th position in September and October, before slightly dropping to 12th in November and December. This indicates a stronger market presence and potentially higher consumer preference. Meanwhile, FIGR and LowKey have shown fluctuations in their rankings, with FIGR improving from 19th in October to 15th by December, and LowKey moving between 16th and 18th positions. These shifts highlight the competitive pressures Versus faces, particularly from brands like Pepe, which, despite a drop from 8th in September to 13th in December, still ranks higher than Versus. The data suggests that while Versus maintains a stable position, there is significant competition from brands that are either improving their standings or maintaining higher ranks, which could impact Versus's sales and market share in the long term.
Notable Products
In December 2024, Versus' top-performing product was the CBD/THC 1:1 Neon Rush Carbonated Soda, maintaining its number one rank consistently from September through December, with a notable sales figure of 36,645 units. The Black Cherry Rapid Seltzer held steady in second place throughout the same period, showing consistent consumer preference. Similarly, the Key Lime Rapid Seltzer and Neon Rush- Bolt Soda maintained their third and fourth positions respectively, indicating stable demand across these months. The Neon Rush - Cali Blast Soda also remained fifth, showing no change in ranking from previous months, suggesting a strong and consistent product lineup. Overall, Versus' beverage category products demonstrated remarkable stability in their rankings, indicating a loyal customer base and consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
