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Nov-2024
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Overview
Market Insights Snapshot
Versus has exhibited varied performance across different provinces and product categories. In Alberta, the brand has experienced a decline in the Flower category, falling from 12th place in August 2024 to 25th in November 2024, indicating a challenging market environment. Conversely, the Pre-Roll category in Alberta shows a positive trend, with sales increasing despite not breaking into the top 30 brands in November. In British Columbia, Versus has managed to maintain a relatively stable position in the Flower category, hovering around the mid-teens, while the Vapor Pens category saw a notable drop from 8th place in August to 24th in November, suggesting a need for strategic adjustments.
In Ontario, Versus has maintained a strong presence in the Beverage category, consistently holding the 2nd rank from August through November 2024, which highlights their dominance in this segment. The Flower category in Ontario also shows resilience, with a slight improvement from 14th to 13th place by November, accompanied by a recovery in sales figures. Meanwhile, in Saskatchewan, Versus has shown a significant entry in the Vapor Pens category, reaching 11th place by November, although it was absent from the top rankings in the preceding months. This movement across categories and provinces suggests that while Versus faces challenges in certain areas, there are opportunities for growth and consolidation in others.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has shown a consistent presence, maintaining its rank at 14th place from August to October 2024, before slightly improving to 13th in November 2024. This steady positioning highlights Versus's resilience amidst fluctuating sales figures, which saw a dip in October but rebounded in November. Notably, FIGR experienced more volatility, dropping to 19th place in October before recovering to 15th in November, indicating potential instability that Versus has managed to avoid. Meanwhile, MTL Cannabis and Big Bag O' Buds consistently outperformed Versus in terms of rank, although both saw a downward trend in sales, which could suggest opportunities for Versus to capitalize on shifting consumer preferences. The competitive dynamics in Ontario's Flower market underscore the importance of strategic positioning and adaptability, areas where Versus appears to be holding its ground effectively.
Notable Products
In November 2024, Versus' top-performing product was the CBD/THC 1:1 Neon Rush Carbonated Soda, maintaining its leading position for four consecutive months with sales reaching 32,512 units. The Black Cherry Rapid Seltzer consistently held the second rank across the same period, reflecting stable consumer preference. Key Lime Rapid Seltzer also showed consistent performance, securing the third spot every month from August to November 2024. Notably, Neon Rush Bolt Soda improved its ranking from fifth in August to fourth by September, maintaining this position through November. Meanwhile, Neon Rush Cali Blast Soda re-entered the rankings in November at fifth place, after being absent in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
