.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Alberta, Versus has shown a consistent presence in the Flower category, maintaining a position within the top 30 brands from October 2024 to January 2025. However, it's worth noting a slight decline in their ranking from 19th in October to 26th by January, alongside a decrease in sales. The Pre-Roll category tells a slightly different story, where Versus dropped out of the top 30 in December but re-entered in January at 45th place. In British Columbia, Versus has seen upward momentum in the Flower category, improving from 19th to 17th place over the same period, suggesting an increase in consumer preference or market penetration.
In Ontario, Versus has maintained a strong position in the Beverage category, consistently holding the 2nd rank from October 2024 through January 2025, indicating a stable consumer base. The brand's performance in the Concentrates category is less consistent, with a notable entry at 19th place in January 2025, suggesting potential growth opportunities. Meanwhile, in Saskatchewan, Versus has made significant strides in the Flower category, climbing from 9th place in October to 4th place by December and maintaining that position into January 2025, reflecting a strong market presence. However, the Vapor Pens category has seen Versus absent in October and December, only appearing in November and January, which may indicate fluctuating market dynamics or consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has experienced a slight decline in its rank from October 2024 to January 2025, moving from 14th to 15th position. This shift is notable as it contrasts with the upward momentum seen by competitors like FIGR, which improved its rank from 19th to 14th, and Highly Dutch, which climbed from 28th to 17th. Despite Versus's consistent sales figures, the brand's inability to maintain its rank suggests that competitors are gaining traction, possibly due to strategic marketing or product innovations. Meanwhile, MTL Cannabis and LowKey have maintained relatively stable positions, indicating a competitive but steady market environment. These dynamics underscore the importance for Versus to innovate and adapt to maintain its competitive edge in the Ontario Flower market.
Notable Products
In January 2025, Versus continued to see strong performance in its beverage category, with the CBD/THC 1:1 Neon Rush Carbonated Soda maintaining its top rank from previous months, achieving sales of 33,080 units. The Black Cherry Rapid Seltzer held steady at the second position, reflecting a consistent demand since October 2024. Key Lime Rapid Seltzer remained in the third spot, though its sales slightly decreased compared to December 2024. Notably, Neon Rush - Cali Blast Soda improved its ranking from fifth to fourth, indicating a positive shift in consumer preference. Meanwhile, Neon Rush- Bolt Soda dropped to fifth place, despite a solid performance throughout the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
