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Oct-2024
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Overview
Market Insights Snapshot
In Alberta, Versus experienced varied performance across different product categories. In the Flower category, the brand saw a decline in rankings from 10th in July to 17th in October, indicating a downward trend. This was accompanied by a noticeable drop in sales from July to October. The Pre-Roll category showed inconsistency, with Versus not ranking in the top 30 in August, but managing to re-enter the rankings in September and October, albeit at lower positions. In Vapor Pens, the brand maintained a stable ranking in the mid-20s, suggesting consistent, if not leading, performance. Meanwhile, in British Columbia, Versus faced a downward trajectory in the Flower category, dropping from 14th to 20th place, while Pre-Rolls showed a positive trend, improving from 17th to 12th by October.
In Ontario, Versus enjoyed a strong presence in the Beverage category, consistently holding the 2nd rank over the months, indicating a solid market position. However, the Flower category saw a steady 14th place ranking, suggesting stability but not significant growth. The Pre-Roll category showed a declining trend, with Versus falling out of the top 30 by October, which could be a point of concern. Interestingly, in Saskatchewan, Versus made notable strides in the Flower category, peaking at 4th place in August and September before slipping slightly to 6th in October. The Vapor Pens category in Saskatchewan saw Versus drop out of the rankings after July, indicating a potential area for improvement or strategic reassessment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has experienced a relatively stable yet slightly declining performance in terms of rank and sales from July to October 2024. Versus maintained a consistent rank of 14th place for both September and October, a slight drop from its 12th place in July. This stability contrasts with the dynamic shifts seen in other brands, such as Big Bag O' Buds, which climbed from 14th to 10th place in August before settling at 13th in October, indicating a more volatile but upward trend. Meanwhile, The Loud Plug experienced a downward trajectory from 8th to 12th place over the same period. Versus's sales figures reflect a downward trend, with a notable decrease from July's peak, suggesting potential challenges in maintaining market share against competitors like Tweed and Holy Mountain, both of which showed resilience in their sales performance. These insights highlight the need for Versus to strategize effectively to regain momentum and improve its competitive positioning in the Ontario Flower market.
Notable Products
In October 2024, the top-performing product from Versus was the CBD/THC 1:1 Neon Rush Carbonated Soda, maintaining its number one rank consistently since July, with sales reaching 32,079 units. The Black Cherry Rapid Seltzer held steady at the second position throughout the same period, showcasing a slight decrease in sales. Key Lime Rapid Seltzer also retained its third place from July to October, indicating a stable demand. Neon Rush- Bolt Soda improved its ranking to fourth place in October, after not being ranked in August and September, showing a positive trend in sales. Meanwhile, Blueberry Pomegranate Rapid Seltzer saw a slight decline in its rank to fifth place in October, following a previous peak at fourth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
