.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown a varied performance across different product categories in New York. In the Concentrates category, VCC maintained a stable presence, fluctuating slightly but consistently remaining within the top 30, with a notable improvement in December 2024, climbing back to the 20th position. Their Flower category also demonstrated a positive trajectory, improving from a 21st rank in September to 19th by November and maintaining that position through December. However, their performance in Pre-Rolls was less impressive, as they did not break into the top 30 until December, where they reached the 89th position. This indicates room for growth in this category compared to their stronger standings elsewhere.
In other categories, VCC has demonstrated significant strength and consistency. Their Tincture & Sublingual products have been a standout, consistently ranking in the top six and climbing to the 5th position by November and December. This suggests a robust market presence and consumer preference in this segment. The Topical category also reflects a strong performance, consistently holding the 2nd position across the months, indicating a well-established market leadership. In contrast, Vapor Pens showed more fluctuation, with ranks ranging from 57th to 63rd, suggesting competitive pressure in this category. Overall, VCC's performance across categories in New York highlights areas of both strength and potential improvement, with some categories like Tincture & Sublinguals and Topicals showing more dominance than others.
Competitive Landscape
In the competitive landscape of the New York flower category, Veterans Choice Creations (VCC) has shown a steady improvement in its rankings, moving from 21st in September 2024 to 19th by December 2024. This upward trend indicates a positive reception and growing market presence. In contrast, Runtz entered the top 20 in December 2024, climbing to 17th place, which could pose a new competitive threat to VCC. Meanwhile, Florist Farms maintained a consistent position around the 18th rank, suggesting stable competition. Hepworth experienced fluctuations, dropping to 20th in December 2024, which might indicate potential vulnerabilities that VCC could capitalize on. Notably, Pura made a significant leap to 21st in December, suggesting a resurgence that VCC should monitor closely. Overall, VCC's steady rise in rank amidst these shifting dynamics highlights its potential for continued growth in the New York market.
Notable Products
In December 2024, Veterans Choice Creations (VCC) saw Spacebuds - Blueberry Muffin Moonrocks (4g) maintain its top rank in the Flower category, with impressive sales of 4119 units, marking consistent leadership since September. Spacebuds - Strawberry Slushie Moonrocks (4g) and Spacebuds - Snow Panda Moonrocks (4g) also held steady in the second and third positions, respectively, continuing their streak from previous months. The CBD/THC 1:1 Warrior Balm 2.0 (900mg CBD, 900mg THC, 30ml) remained in fourth place within the Topical category, showing minor fluctuations in sales figures. A notable new entrant, GG Cookies Pre-Roll 10-Pack (5g), debuted at fifth place in the Pre-Roll category, suggesting potential growth in this segment. Overall, VCC's product rankings have shown remarkable stability, with the top three Flower products consistently holding their positions across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
