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Jan-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. In the Concentrates category, VCC maintained a steady presence, hovering around the 20th rank from October 2024 to January 2025, indicating a consistent demand despite a slight dip in sales towards the end of the period. On the other hand, the Flower category saw more fluctuation, with VCC peaking at the 19th rank in November 2024 but then dropping to 24th by January 2025. This suggests a competitive market environment or potential shifts in consumer preferences. Notably, the Pre-Roll category shows a significant challenge for VCC, as it only entered the top 100 in December 2024, ranking 94th, and slightly improved to 82nd by January 2025, highlighting room for growth in this segment.
In contrast, VCC's performance in the Tincture & Sublingual and Topical categories in New York is noteworthy. The brand consistently ranked within the top 10 for Tincture & Sublingual, although it experienced a minor decline from the 5th to the 7th position over the four months. This consistent ranking suggests a strong brand presence and consumer loyalty in this niche. Meanwhile, VCC maintained a solid 2nd place in the Topical category throughout the observed period, reflecting a strong foothold and possibly a leading position in terms of market share. However, the Vapor Pens category presents challenges, with VCC not breaking into the top 30, indicating potential areas for strategic focus or product development to enhance competitiveness.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Veterans Choice Creations (VCC) has experienced fluctuations in its market position, reflecting a dynamic environment. Starting from October 2024, VCC held the 20th rank, improving slightly to 19th in November, but then slipping out of the top 20 in December and January 2025. This trend indicates a competitive pressure from brands like Alchemy Pure, which consistently trailed closely behind VCC, and Hashtag Honey, which showed a notable rise, surpassing VCC by January 2025. Despite a peak in sales in November, VCC's overall sales trajectory suggests a need for strategic adjustments to regain its competitive edge. Meanwhile, Gypsy Weed and ghost. have shown varying performances, with ghost. making a significant leap into the top 20 by January, underscoring the volatility and potential for rapid shifts in market dynamics.
Notable Products
In January 2025, Veterans Choice Creations (VCC) saw Spacebuds - Blueberry Muffin Moonrocks (4g) maintain its top position as the leading product in the Flower category with sales reaching 3577 units. Spacebuds - Strawberry Slushie Moonrocks (4g) also held steady at the second rank, although its sales slightly decreased compared to previous months. Lil Buddies - GG Cookies Pre-Roll 10-Pack (5g) improved its rank from fifth to third, indicating a rising popularity in the Pre-Roll category. The CBD/THC 1:1 Warrior Balm (900mg CBD, 900mg THC, 30ml) consistently held the fourth position across the months, while the High Octane Tincture made its debut in the rankings at the fifth position. Overall, the top products demonstrated stability in their rankings, with slight shifts reflecting consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
