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Oct-2024
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. In the Flower category, VCC has made a notable climb, improving its rank from 17th in September 2024 to 11th in October 2024, indicating a strong upward trajectory. This positive movement is further supported by a significant increase in sales during the same period. However, in the Pre-Roll category, the brand has faced challenges, as it wasn't even ranked in the top 30 in July 2024. Despite this, there has been a gradual improvement, moving from 89th in August to 79th in October, suggesting a slow yet steady recovery.
In terms of other categories, VCC has maintained a consistent performance in Tincture & Sublinguals, holding steady at 5th place from July through October 2024, which reflects a stable market presence. The Topical category also shows consistent strength, with VCC securing the 2nd position across these months. In contrast, the Vapor Pens category reveals a more fluctuating performance, with ranks oscillating between 52nd and 57th, highlighting an area where the brand might need to strategize for better market penetration. These insights into VCC's performance across categories and the state of New York offer a glimpse into the brand's market dynamics and areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the New York Flower category, Veterans Choice Creations (VCC) has experienced notable fluctuations in its market position over recent months. As of October 2024, VCC ranks 11th, a significant improvement from its 17th position in September, indicating a positive trend in sales performance. This upward movement contrasts with the trajectory of Platinum Reserve, which slipped from 5th to 12th place, and Zizzle, which climbed from 22nd to 13th. Meanwhile, Leal has consistently improved its rank, reaching 9th in October, suggesting strong competitive pressure. Despite these shifts, VCC's sales have shown resilience, with a notable increase from September to October, positioning it favorably against competitors like Rolling Green Cannabis, which maintained a steady rank around the top 10. These dynamics highlight VCC's potential to capitalize on its recent momentum and further solidify its standing in the New York market.
Notable Products
In October 2024, the top-performing product from Veterans Choice Creations (VCC) was Spacebuds - Blueberry Muffin Moonrocks (4g), maintaining its consistent number one rank since July, with sales rising to 3765 units. Spacebuds - Strawberry Slushie Moonrocks (4g) held the second position for the third consecutive month, showing a steady sales increase. Spacebuds - Snow Panda Moonrocks (4g) remained in third place, continuing its upward trend from fourth position in August. Spacebuds - Orange Zkittlez Moonrock (4g) ranked fourth, experiencing a decline in sales compared to previous months. The CBD/THC 1:1 Warrior Balm 2.0 secured the fifth spot, holding its position from September with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
