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Nov-2024
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. In the Concentrates category, the brand maintained a stable rank of 21 in October and November 2024, indicating a consistent presence despite not breaking into the top 20. The Flower category, however, exhibited a more dynamic movement, with VCC improving from rank 18 in September to 12 in October, before settling at 14 in November. This upward trend in Flower sales suggests a growing consumer preference or successful marketing strategies in this category. On the other hand, VCC's performance in the Pre-Roll category did not make it into the top 30 in November, highlighting a potential area for improvement.
In the Tincture & Sublingual category, VCC has maintained a strong position, holding ranks 5 and 6 consistently over the past few months, which underscores its solid footing in this segment. The Topical category also reflects a similar pattern of stability, with VCC consistently ranked at number 2, suggesting a strong consumer base for their topical products. However, the Vapor Pens category presents a different narrative, where the brand's rank slightly fluctuated between 55 and 58, indicating a need for strategies to boost its appeal in this competitive segment. These insights into VCC's performance across various categories in New York provide a snapshot of where the brand excels and where it might focus efforts for growth.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Veterans Choice Creations (VCC) has shown a dynamic performance, with its rank fluctuating from 16th in August 2024 to 14th in November 2024. This upward movement in rank is indicative of a positive trend in sales, which saw a notable increase from September to November. Key competitors such as Grassroots and Leal have also experienced shifts in rank, with Grassroots climbing from 18th to 12th and Leal dropping from 10th to 16th over the same period. Meanwhile, FlowerHouse New York and Electraleaf have seen a decline in their standings, which could present an opportunity for VCC to capture more market share. These changes suggest a competitive but volatile market environment, where VCC's ability to maintain and improve its rank could be crucial for sustaining and enhancing its sales momentum.
Notable Products
In November 2024, the top-performing product for Veterans Choice Creations (VCC) was Spacebuds - Blueberry Muffin Moonrocks (4g) in the Flower category, maintaining its first-place rank consistently from August through November, with a notable sales figure of 4536 units. Following closely, Spacebuds - Strawberry Slushie Moonrocks (4g) held onto the second rank across the same period, showing a steady increase in sales. Spacebuds - Snow Panda Moonrocks (4g) remained in third position since October, after climbing up from fourth in August and September. The CBD/THC 1:1 Warrior Balm 2.0 in the Topical category improved its rank from fifth in September to fourth in November. Meanwhile, Spacebuds - Orange Zkittlez Moonrock (4g) experienced a decline, dropping from third in August to fifth by November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
