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Dec-2024
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand maintained a steady ranking of 9th in September and October 2024, then improved to 6th in November before dropping back to 10th in December. This fluctuation suggests a competitive market where Vibe Cannabis is striving to maintain its position among the top contenders, although the drop in December indicates potential challenges. In the Flower category, the brand consistently performed well, holding a top 10 position throughout the last four months of 2024, which suggests a strong and stable presence in this segment.
The Edible category presented a different scenario for Vibe Cannabis (MO), where the brand was not in the top 30 in September but managed to secure a 27th place in both October and November, and slightly improved to 24th in December. This upward trend indicates gradual progress and increasing consumer interest in their edible products. The Pre-Roll category saw a positive trajectory as well, with the brand climbing from 17th in September to 12th in December, showcasing a significant improvement in market share. Meanwhile, the Vapor Pens category showed remarkable progress, jumping from 43rd in September to 23rd in both November and December, reflecting a substantial gain in popularity and consumer acceptance.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vibe Cannabis (MO) has maintained a consistent presence, ranking 8th in September, October, and December 2024, with a slight improvement to 7th in November. This stability in ranking suggests a steady performance in sales, although it faces stiff competition from brands like Sinse Cannabis, which climbed from 7th to 4th place in November before settling at 6th in December. Amaze Cannabis also presents a formidable challenge, consistently ranking higher despite a slight dip from 4th to 8th place over the months. Meanwhile, Local Cannabis Co. has shown significant upward momentum, moving from 16th to 10th place, indicating a potential threat to Vibe Cannabis (MO)'s market position. These dynamics highlight the importance for Vibe Cannabis (MO) to innovate and differentiate to maintain and potentially improve its standing in this competitive market.
Notable Products
In December 2024, Cherry Deathstar (1g) emerged as the top-performing product for Vibe Cannabis (MO), ascending from a rank of 4 in October to 1, with sales reaching $4,180. Tropical Runtz Budlets (7g) also showed strong performance, climbing to the second position from fourth in November. Carbon Fiber (1g) debuted at rank 3, indicating a successful entry into the market. Gastro Pop Popcorn (7g) maintained a consistent presence, ranking fourth after initially appearing in fifth place in September. Swamp Fruit Pre-Roll 5-Pack (2.5g) entered the top five for the first time, securing the fifth position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
