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Jan-2025
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Overview
Market Insights Snapshot
In the Missouri market, Vibe Cannabis (MO) has shown varied performance across different product categories. Within the Concentrates category, the brand has experienced some fluctuations, ranking as high as 4th in November 2024 before settling back to 8th by January 2025. This indicates a competitive presence but also suggests potential volatility in this segment. In the Flower category, Vibe Cannabis (MO) has maintained a consistent position, holding the 8th rank for three of the four months analyzed. This stability in the Flower category could be a strong point for the brand, suggesting consistent consumer demand and market presence.
Conversely, Vibe Cannabis (MO) has faced challenges in the Edible category, where it has lingered near the bottom of the top 30, never rising above 23rd place. This could imply a need for strategic adjustments or innovations to climb the rankings. However, the Pre-Roll category presents a more optimistic picture, with a notable jump from 15th place in November 2024 to 9th in December, before slightly dropping to 10th in January 2025. This upward trend, despite the slight dip, could indicate growing consumer interest or effective marketing strategies. Interestingly, the Vapor Pens category saw a significant leap from 39th to 21st between October and December 2024, showcasing a strong upward trajectory that might warrant further exploration.
Competitive Landscape
In the Missouri flower category, Vibe Cannabis (MO) has maintained a consistent rank of 8th place from October 2024 through January 2025, showcasing its stable presence in the market. This steadiness contrasts with some of its competitors, such as Good Day Farm, which experienced fluctuations, dropping from 4th to 6th place over the same period. Meanwhile, Sinse Cannabis showed a slight decline from 5th to 7th place, indicating potential vulnerabilities that Vibe Cannabis (MO) could capitalize on. Greenlight and Buoyant Bob have been trailing behind Vibe Cannabis (MO), with ranks fluctuating around the 10th to 14th positions, suggesting that Vibe's consistent performance could be leveraged to further solidify its market position. Overall, Vibe Cannabis (MO)'s stable ranking amidst the dynamic shifts of its competitors highlights its resilience and potential for growth in the Missouri flower market.
Notable Products
In January 2025, Vibe Cannabis (MO) saw Grapes and Cream Popcorn (Bulk) leading the sales chart, claiming the top spot with sales of 3832 units. Funk Mountain Popcorn (Bulk) followed closely as the second-best performer, while Gelato Popcorn (Bulk) secured the third position. Melted Strawberries Popcorn (Bulk) ranked fourth, and Cherry Death Star Budlets (7g) completed the top five. Compared to the previous months, these products have consistently climbed the ranks, showing significant growth in sales and popularity. Notably, the Flower category dominated the top positions, indicating a strong consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
