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Aug-2024
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown varying performance across different product categories within Missouri. In the Concentrates category, the brand experienced a downward trend, starting at rank 9 in May 2024 and dropping to rank 15 by August 2024. This decline is also reflected in their sales, which saw a significant reduction from $260,150 in May to $125,285 in August. In contrast, their Flower category maintained a relatively stable position, hovering around the top 10 rankings and even improving slightly from rank 10 in May to rank 9 in August. This stability in ranking is bolstered by a positive trend in sales, with an increase from $2,127,168 in May to $2,310,538 in August, indicating strong consumer demand for their flower products.
However, the brand faced challenges in the Pre-Roll and Vapor Pens categories. In the Pre-Roll segment, Vibe Cannabis (MO) struggled to maintain a top 30 ranking, dropping from rank 15 in May to falling out of the top 30 by August. This drop is accompanied by a sharp decline in sales, from $221,429 in May to no reported sales in August. The Vapor Pens category also did not fare well, with the brand failing to secure a top 30 ranking after May, where they were ranked 54th. These movements indicate areas where Vibe Cannabis (MO) may need to focus on improving their market presence and product offerings to regain competitive standing.
Competitive Landscape
In the competitive landscape of Missouri's Flower category, Vibe Cannabis (MO) has shown a consistent performance, maintaining a rank of 10th place from May to July 2024 before improving to 9th place in August 2024. This upward movement is notable when compared to competitors like Proper Cannabis, which experienced a slight decline from 9th to 10th place in the same period. Another key competitor, Elevate (Elevate Missouri), saw a significant jump from 12th to 8th place in August, indicating a strong sales surge. Meanwhile, Sinse Cannabis consistently held higher ranks, staying within the top 7 throughout the months, reflecting robust sales performance. The fluctuating ranks of Buoyant Bob, which improved from 14th to 11th place, also highlight the competitive dynamics in this market. These shifts underline the importance of strategic positioning and market responsiveness for Vibe Cannabis (MO) to continue its upward trajectory.
Notable Products
In August 2024, the top-performing product from Vibe Cannabis (MO) was Guava Tart Budlets (7g) in the Flower category, which saw a significant rise to the first position with sales reaching 4343. Guava Tart (3.5g), also in the Flower category, climbed to the second position, showing consistent improvement over the past months. Baker's Dozen Popcorn (7g) secured the third spot, dropping from its peak position in July. Tropical Runtz (3.5g) ranked fourth, maintaining a stable presence in the top five. Grapes and Cream Budlets (7g) rounded out the top five, showing steady performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
