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Oct-2024
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown a mixed performance across various product categories in the cannabis market in Missouri. In the Concentrates category, the brand maintained a strong presence, though it experienced a decline from 8th to 12th place between July and October 2024. This downward trend in ranking was accompanied by a decrease in sales, which could be a point of concern for the brand. Conversely, the Flower category has been a consistent stronghold for Vibe Cannabis (MO), maintaining a solid 8th place ranking in October 2024, indicating stable consumer demand and potentially effective marketing strategies in this segment.
In the Pre-Roll category, Vibe Cannabis (MO) demonstrated some volatility, climbing from 19th to 11th in August before settling at 15th in October. This indicates potential for growth if the brand can capitalize on its upward momentum. The Edible category saw the brand enter the top 30 for the first time in October, securing the 29th spot, which suggests a new opportunity for expansion. However, the Vapor Pens category has been challenging, with the brand slipping out of the top 50 by October, showing a need for strategic reevaluation in this segment. Overall, while Vibe Cannabis (MO) has seen success in certain areas, the varied performance across categories suggests there is room for improvement and strategic focus to enhance their market position in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vibe Cannabis (MO) has shown a consistent presence, maintaining a rank of 8th in both September and October 2024, after slightly improving from 9th in July and August. This stability in ranking suggests a solid foothold in the market, though it faces stiff competition from brands like Sinse Cannabis, which consistently ranks higher, holding the 6th position in both September and October. Meanwhile, Vivid (MO) experienced fluctuations, peaking at 4th in September before dropping to 7th in October, indicating potential volatility that Vibe Cannabis (MO) could capitalize on. Additionally, Elevate (Elevate Missouri) has shown a steady climb, reaching 9th place in October, closely trailing Vibe Cannabis (MO). These dynamics highlight the competitive pressures and opportunities for Vibe Cannabis (MO) to leverage its stable ranking and explore strategies to climb higher in the Missouri flower market.
Notable Products
In October 2024, the top-performing product for Vibe Cannabis (MO) was Tropical Runtz (1g) in the Flower category, achieving the number one rank with sales of $5,238. Guava Tart Budlets (7g), also in the Flower category, followed closely in second place, maintaining a strong position after ranking first in September. Cake Mix (Bulk) secured the third spot, showing a consistent entry into the rankings for the first time. Cherry Deathstar (1g) and Red Delicious (1g) took the fourth and fifth positions, respectively, both making their debut in the top five. Notably, Guava Tart Budlets (7g) showed a slight decline from its peak in September, while Tropical Runtz (1g) surged ahead, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
