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Nov-2024
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand has shown resilience, improving its ranking from 9th in September and October to 8th in November. This upward movement is complemented by a notable increase in sales, indicating a strengthening market presence. The Flower category has remained relatively stable, maintaining an 8th position in both October and November, suggesting consistent consumer demand for their products. However, it's worth noting that Vibe Cannabis (MO) did not make it into the top 30 brands for Edibles in August and September, only entering the rankings in October at 26th, which may highlight a potential area for growth or strategic focus.
In the Pre-Roll category, Vibe Cannabis (MO) has experienced a slight fluctuation, moving from 12th place in August to a stable 15th position in October and November. This suggests a need to address competitive pressures or consumer preferences to regain their earlier standing. Interestingly, the Vapor Pens category shows a significant leap from 39th in October to 23rd in November, indicating a strong recovery and potential for future growth. Despite these positive trends, the absence from the top 30 in earlier months for categories like Edibles suggests that while there are areas of strong performance, there are also opportunities for the brand to expand its influence and capture a larger market share in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vibe Cannabis (MO) has maintained a stable presence, consistently ranking 8th or 9th from August to November 2024. This steady performance contrasts with the more volatile rankings of competitors such as Amaze Cannabis, which saw a decline from 4th to 9th place, and Greenlight, which dropped from 4th to 10th place over the same period. Meanwhile, Good Day Farm demonstrated a strong upward trajectory, climbing to 3rd place in October before settling at 6th in November. Despite these fluctuations among competitors, Vibe Cannabis (MO) has shown resilience, with sales showing a positive trend from October to November, suggesting a potential for growth in market share if this momentum continues. This stability in rank and sales positions Vibe Cannabis (MO) as a reliable choice for consumers in a dynamic market.
Notable Products
In November 2024, the top-performing product from Vibe Cannabis (MO) was Guava Tart (1g) in the Flower category, which climbed to the number one rank with impressive sales of 6568 units. Following closely, RKO (1g) secured the second position, marking its debut in the rankings with 6308 units sold. Mac Stomper (1g) took the third spot, showing strong performance with 5624 units. Tropical Runtz Budlets (7g) came in fourth, while Guava Tart Budlets (7g) dropped to fifth, despite being consistently high-ranked in previous months. Notably, Guava Tart Budlets (7g) experienced a decline from its top position in August and September to the fifth rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
