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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Vivid (MO) has shown a commendable performance in the Concentrates category, maintaining the top position from August through October 2024. This consistent ranking suggests a strong market presence and consumer preference for Vivid's concentrate products in this region. The brand's sales figures for Concentrates have also seen a significant upward trend, with October sales reaching $712,064, indicating a robust demand. In contrast, the Edible category shows a more varied performance, with rankings fluctuating between 21st and 24th place over the same period, suggesting potential challenges in gaining a stronger foothold in this segment.
Vivid (MO)'s performance in the Flower category is noteworthy, with a peak rank of 4th place in September before slipping back to 7th in October. This fluctuation might reflect competitive pressures or seasonal variations affecting consumer preferences. The Pre-Roll category presents a more concerning picture, with the brand dropping out of the top 10 by October, landing in 12th place. This decline might signal a need for strategic adjustments to regain market share. Overall, while Vivid (MO) demonstrates strength in certain categories, there are opportunities for growth and improvement in others within the Missouri market.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vivid (MO) has experienced notable fluctuations in its rank over the past few months. Starting at 7th place in July 2024, Vivid (MO) climbed to 4th place by September, only to drop back to 7th in October. This volatility suggests a dynamic market environment where Vivid (MO) faces stiff competition from brands like Amaze Cannabis and Sinse Cannabis, both of which consistently maintained higher ranks, with Amaze Cannabis reaching as high as 3rd place in August and September. Meanwhile, Elevate (Elevate Missouri) and Vibe Cannabis (MO) have shown steady performance, with Elevate moving from 13th to 9th place and Vibe Cannabis maintaining a stable position around 8th place. These shifts highlight the competitive pressure on Vivid (MO) to innovate and differentiate to regain its upward trajectory in sales and ranking.
Notable Products
In October 2024, Vivid (MO) maintained its top position with Florida Kush (3.5g) in the Flower category, consistently holding the number one rank since July and achieving sales of 20,461 units. The Fruit Gusherz Pre-Roll (1g) saw a significant rise, moving up to the second position from fifth in September, indicating a strong increase in popularity. LA Baker (3.5g), also in the Flower category, debuted impressively at the third rank for October. Alien Mintz Pre-Roll (1g) experienced a slight drop, moving from third in September to fourth in October. Meanwhile, Alien Mintz (3.5g) fell to fifth place, showing a decline from its previous second-place rank in September, reflecting a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
