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Jan-2025
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Overview
Market Insights Snapshot
Vivid (MO) has demonstrated a strong presence in the Missouri cannabis market, particularly in the Concentrates category where it consistently held the top rank in three out of the four months analyzed. This indicates a robust demand for their products in this category, although there was a slight dip to the second position in November 2024. In the Flower category, Vivid (MO) showed a positive trend, climbing from seventh place in October 2024 to a steady fourth position by January 2025. This upward movement suggests a growing consumer preference for their flower products. However, it is worth noting that in the Edible category, Vivid (MO) hovered around the lower end of the top 30, with rankings of 24th, 24th, 30th, and 25th from October 2024 to January 2025, indicating potential areas for improvement or increased competition in that segment.
In the Pre-Roll category, Vivid (MO) experienced a notable improvement in their rankings, moving from 11th place in October 2024 to 7th place by December 2024, before slightly dropping to 8th in January 2025. This suggests that their pre-roll products are gaining traction, despite the minor setback in the last month of the analysis. The absence of Vivid (MO) from the top 30 in any other states or categories might indicate either a focused strategy on the Missouri market or challenges in expanding their footprint beyond this region. The brand's ability to maintain and improve its position in key categories like Concentrates and Flower, while facing challenges in Edibles, provides an interesting dynamic for stakeholders to consider when evaluating their market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of Missouri's flower category, Vivid (MO) has shown a notable upward trend in its rankings, moving from 7th place in October 2024 to a steady 4th place by December 2024 and January 2025. This improvement is indicative of a significant increase in sales, especially in December, where Vivid (MO) saw a substantial boost. Despite this progress, Vivid (MO) faces stiff competition from brands like Amaze Cannabis and Good Day Farm, which have fluctuated in rankings but remain close competitors. Notably, Flora Farms and Illicit / Illicit Gardens consistently hold the top positions, with Flora Farms even reaching the number one spot in December 2024. This competitive environment underscores the importance for Vivid (MO) to maintain its growth momentum to challenge the leading brands effectively.
Notable Products
In January 2025, the top-performing product from Vivid (MO) was Florida Kush (3.5g) in the Flower category, maintaining its consistent number one rank from previous months, with sales reaching 18,040 units. Fruit Gusherz Pre-Roll (1g) secured the second spot, reappearing in the rankings after a brief absence in November and December, with notable sales figures. Alien Mintz (3.5g) remained steady at the third position, showing a slight decline in sales from December but retaining its high ranking. LA Baker (3.5g) dropped one place to fourth, while Florida Kush Pre-Roll (1g) maintained its fifth position, despite a decrease in sales figures. Overall, the rankings reflect a stable performance for Vivid (MO) products, with slight shifts in positions and sales numbers compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
