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Dec-2024
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Overview
Market Insights Snapshot
Vivid (MO) has demonstrated notable performance in the Missouri cannabis market, particularly in the Concentrates category. The brand achieved the top rank in both October and December 2024, indicating a strong foothold and significant consumer preference in this segment. This is further substantiated by their sales figures, which show a substantial increase in December. In contrast, their performance in the Edible category is less impressive, with rankings hovering in the mid-20s throughout the last quarter of 2024. This suggests that while Vivid (MO) is a dominant player in Concentrates, there may be opportunities for growth and improvement in Edibles.
In the Flower category, Vivid (MO) has maintained a relatively strong presence, consistently ranking within the top 10 across the months. Notably, their rank improved from 7th in October to 4th in December, showcasing a positive upward trend. The Pre-Roll category also saw an improvement, with the brand climbing from 11th in October to 7th in December, suggesting a growing consumer interest. However, the absence of a top 30 ranking in any other states or categories indicates that Vivid (MO)'s market influence is currently concentrated within Missouri. This could be seen as a limitation or an opportunity for expansion into other states and categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vivid (MO) experienced notable fluctuations in its market position from September to December 2024. Initially ranked 3rd in September, Vivid (MO) saw a decline to 7th place in October, before recovering to 5th in November and climbing back to 4th by December. This volatility in rank is indicative of the dynamic competition within the Missouri market. Notably, Illicit / Illicit Gardens maintained a strong presence, consistently holding the 3rd position from October to December, despite a brief drop from 1st in September. Meanwhile, Flora Farms showed impressive performance, ascending from 6th in September to secure the 2nd spot from October through December, reflecting a significant upward trend in sales. Good Day Farm and Sinse Cannabis also demonstrated competitive resilience, with Good Day Farm consistently ranking within the top 6 and Sinse Cannabis showing a similar pattern. These shifts highlight the intense competition Vivid (MO) faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In December 2024, Florida Kush (3.5g) from Vivid (MO) maintained its top position in the Flower category, with impressive sales reaching 27,356 units. Florida Kush Pre-Roll (0.75g) held steady at rank 2, showing consistent popularity in the Pre-Roll category. Alien Mintz (3.5g) improved its standing from November, moving up to rank 3 in the Flower category, indicating a positive sales trajectory. Fruit Gusherz (3.5g) entered the rankings at position 4, suggesting a strong debut in the Flower category. Meanwhile, Florida Kush Pre-Roll (1g) slipped to rank 5, despite experiencing increased sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
