Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Missouri, Vivid (MO) has shown a remarkable performance across various categories, with notable trends in both ranking and sales. Concentrates and Flower categories have been particularly strong for Vivid, with the brand maintaining the top position in Concentrates for three out of the four months reported and showing impressive resilience by reclaiming the top spot in April after a slight dip in March. This movement is indicative of a strong consumer preference and brand loyalty in these categories. The Flower category also underscores Vivid's market strength, consistently holding a top 3 position amidst fluctuating sales figures, which peaked in April at over 5 million. However, the Vapor Pens category tells a different story, with the brand struggling to break into the top 30, which could point to either a highly competitive market segment or potential areas for brand development and focus.
On the other hand, the Edibles and Pre-Roll categories present a mixed bag for Vivid (MO). While not leading the pack, the brand has shown consistency in Edibles, hovering around the low twenties in rankings, which might reflect a stable but niche market presence. The slight improvement in March could indicate a growing interest or seasonal variance in consumer behavior. Pre-Rolls have seen a bit more volatility but remained within the mid-tier range, suggesting a competitive but not dominant performance. The significant jump in sales from February to March in the Pre-Roll category, however, highlights a potential area of growth or a successful marketing push that Vivid could further capitalize on. The absence of Vivid in the top 30 rankings for Vapor Pens across all months is a critical point, signaling a need for strategic reassessment or innovation to capture consumer interest in this category within the Missouri market.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Vivid (MO) has demonstrated notable performance, maintaining a strong position among the top brands. Starting the year in second place, Vivid (MO) experienced a slight dip in rank to third in February and March but managed to hold onto this position into April. This trajectory indicates a resilient brand presence amidst fierce competition, particularly from Illicit / Illicit Gardens, which consistently led the market, and CODES, which saw a significant rise from sixth to second place, indicating a potential challenge to Vivid (MO)'s position. Despite these shifts, Vivid (MO)'s sales showed an upward trend, particularly from February to April, suggesting a growing consumer base or increased market share. Competitors like Amaze Cannabis and Sinse Cannabis also fluctuated in rankings but remained in the top tier, highlighting a competitive but stable market environment for Vivid (MO).
Notable Products
In April 2024, Vivid (MO) saw Florida Kush (3.5g) leading the sales chart as the top-performing product with a remarkable sales figure of 25,183 units, maintaining its position from March. Following closely was Fruit Gusherz (3.5g) in the second spot, showing a significant improvement from its fourth-place rank in March. Alien Mintz (3.5g) secured the third position, indicating a slight dip from its second-place rank in the previous month. The fourth-ranking product was Alien Mintz Pre-Roll (1g), which marked its presence in the top five for the first time in April. Lastly, LA Baker (3.5g) made it to the fifth spot, showcasing its comeback in the top rankings after not being listed in the previous month.