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Nov-2024
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Overview
Market Insights Snapshot
Vivid (MO) has demonstrated notable performance in the Missouri cannabis market, particularly within the Concentrates category. The brand achieved a consistent ranking of second place throughout August and September, and impressively climbed to the top spot in October before settling back to second in November. This suggests a strong and competitive presence in this category. In contrast, the Edible category shows a different trend for Vivid (MO), where its ranking fluctuated from 20th in August to 25th in September, and then slightly improved to 23rd in October and November. The fact that the brand did not break into the top 20 in this category might indicate room for growth or a need for strategic adjustments.
In the Flower category, Vivid (MO) has shown a dynamic movement in rankings, starting at 7th place in August, improving to 3rd place in September, and then experiencing a dip back to 7th in October before climbing again to 5th in November. This indicates a competitive positioning and potential for further advancement. Meanwhile, the Pre-Roll category presents a mixed picture. Vivid (MO) began at 7th place in August, moved up to 6th in September, but then dropped to 11th in October before recovering back to 7th in November. The fluctuations in rankings across these categories highlight the competitive nature of the Missouri market and suggest that while Vivid (MO) has strong areas, there are opportunities for strategic improvement and consistency.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vivid (MO) has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 7th in August 2024, Vivid (MO) climbed to 3rd place in September, showcasing a significant surge in its market presence. However, by October, it slipped back to 7th, before recovering slightly to 5th in November. This volatility indicates a dynamic market environment where competitors such as Flora Farms and Sinse Cannabis have been consistently strong, with Flora Farms improving from 8th in August to 3rd by November, and Sinse Cannabis maintaining a top 5 position throughout. Meanwhile, Good Day Farm has also shown robust performance, peaking at 3rd in October. These shifts suggest that while Vivid (MO) has the potential to compete at higher ranks, it faces stiff competition from brands that have either maintained or improved their standings, indicating a need for strategic adjustments to sustain and enhance its market position.
Notable Products
In November 2024, Vivid (MO)'s top-performing product was Florida Kush (3.5g) in the Flower category, maintaining its first-place ranking for four consecutive months, with sales reaching 21,410 units. Florida Kush Pre-Roll (0.75g) surged to second place, marking a significant rise from its previous absence in the rankings since September. Alien Mintz (3.5g) in the Flower category improved to third place from fifth in October, showcasing a steady performance over the months. The Florida Kush Pre-Roll (1g) debuted directly at the fourth position, indicating strong market entry. Lastly, LA Baker (3.5g) rounded out the top five, dropping from its third-place position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
