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Oct-2024
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Overview
Market Insights Snapshot
Wellspring Fields has shown consistent performance in the Ohio market, particularly in the Beverage category where it has maintained a steady 5th place ranking from July through October 2024. This stability suggests a strong foothold in the market, possibly due to a loyal customer base or effective product offerings. In the Concentrates category, the brand experienced some fluctuations, dropping from 6th to 10th place from July to September, before rebounding to 8th place in October. This indicates a competitive landscape where Wellspring Fields is managing to hold its ground despite challenges. However, the brand's performance in the Edible and Flower categories shows room for improvement, as it failed to break into the top 30, with rankings hovering in the lower 40s and 50s.
In the Vapor Pens category, Wellspring Fields experienced a decline, dropping out of the top 30 rankings after August. This downward trend might point to increased competition or shifting consumer preferences in Ohio. Despite this, the brand's sales figures hint at some positive momentum, particularly in the Flower category, where October sales surged significantly. This could be a sign of strategic adjustments or successful marketing efforts that are beginning to pay off. While Wellspring Fields shows strength in some areas, the brand's overall performance suggests both challenges and opportunities across different product lines and market segments.
Competitive Landscape
In the Ohio concentrates market, Wellspring Fields has experienced a dynamic shift in its competitive positioning over the past few months. As of October 2024, Wellspring Fields ranks 8th, showing a slight improvement from its 10th position in August and September, although it still lags behind brands like Riviera Creek and Certified (Certified Cultivators), which consistently hold higher ranks. Notably, Vapen has seen fluctuations, peaking at 5th in September before dropping to 9th in October, which may have opened opportunities for Wellspring Fields to climb. Meanwhile, Superflux has shown a remarkable rise from being unranked in July to securing the 10th position by October, indicating a competitive threat. These shifts suggest that while Wellspring Fields is maintaining a stable presence, there is a need for strategic initiatives to enhance its market share and rank amidst the evolving competitive landscape.
Notable Products
In October 2024, the top-performing product from Wellspring Fields was Golden Dreamz Live Resin (0.84g) in the Concentrates category, ascending to the number one rank with notable sales of 840 units. This product showed a significant improvement from previous months, climbing from fourth place in July and September, and second in August. Another high-ranking product was 2 Fences (14.15g) in the Flower category, which made a strong debut at the second position. Strawberries & Cream Live Resin (0.84g) maintained a steady presence, ranked third in October, following its previous third place in August. Green Poison Live Resin (0.84g) also re-emerged in the rankings at fourth place, after being absent in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
