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Dec-2024
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Overview
Market Insights Snapshot
Wellspring Fields has demonstrated notable performance in the Ohio market, particularly in the Beverage category. Consistently maintaining a top 5 ranking from September to December 2024, the brand saw a peak in November, climbing to the 4th position. This indicates a strong consumer preference and possibly effective marketing strategies in this category. In contrast, the Flower category showcased a significant improvement initially, with the brand moving from 53rd to 42nd place from September to October, although it did not sustain this momentum in the following months, dropping out of the top 30 entirely by November. This suggests potential challenges or increased competition in this segment.
In the Concentrates category, Wellspring Fields experienced fluctuations in its rankings within Ohio. Starting at 11th place in September, the brand improved to 9th in October, but then sharply declined to 20th and 23rd in November and December, respectively. This indicates a volatile market presence, possibly due to shifts in consumer preferences or competitive pressures. Additionally, the Edible category highlights a consistent struggle for Wellspring Fields, as they remained outside the top 30 throughout the last quarter of 2024, never rising above 45th place. This consistency in lower rankings might point to a need for strategic adjustments to capture more market share in the edibles segment.
Competitive Landscape
In the Ohio beverage category, Wellspring Fields has experienced some fluctuations in its competitive positioning from September to December 2024. Despite a consistent presence in the top five, Wellspring Fields saw a slight dip in rank from fourth to fifth place in December. This is notable given the strong performance of Major, which, although dropping to third in November, regained its momentum to finish December in third place. Meanwhile, Butterfly Effect - Grow Ohio maintained a steady second-place ranking, showcasing robust sales growth over the period. Interestingly, Revive re-entered the rankings in December at sixth place, indicating a potential emerging competitor. These dynamics suggest that while Wellspring Fields remains a strong contender, it faces increasing competition from both established and re-emerging brands, which could impact its market share and necessitate strategic adjustments to maintain or improve its standing.
Notable Products
In December 2024, Dr. Feel Better's - Purple Nurple Elixir (50mg) emerged as the top-performing product for Wellspring Fields, climbing to the number one rank with sales reaching 378 units. Following closely behind, Dr. Feel Better's - Root Beer Elixir (55mg THC) secured the second position, maintaining a strong presence in the Beverage category. Notably, the Strawberry Lemonade Elixir (50mg) improved its ranking from fifth in November to fourth in December, indicating a positive trend in consumer preference. The Golden Dreamz RSO Syringe (0.84g) experienced a significant drop, moving from first place in November to fifth in December. Overall, the Beverage category dominated the top ranks, showcasing its growing popularity among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
