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Oct-2024
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Overview
Market Insights Snapshot
Wildflower has shown notable movements in its category rankings across different states and provinces. In Alberta, the brand has made a significant entry into the Edible category, climbing from outside the top 30 to secure the 19th position by September 2024 and further improving to 15th by October 2024. This upward trajectory in Alberta's Edible category indicates a growing consumer preference for Wildflower's offerings. In the Topical category within the same province, Wildflower maintained a strong presence, consistently ranking within the top 10 from July to September 2024, although it dropped out of the top rankings by October. This suggests a potential area for re-engagement or strategic marketing to regain its standing.
In Maryland, Wildflower's performance in the Flower category was not as prominent, as it did not feature in the top 30 rankings until October 2024, where it placed just outside at 41st. This could indicate either a highly competitive market or a need for product differentiation and marketing efforts in this category. Meanwhile, in Ontario, Wildflower's presence in the Edible category was minimal, with the brand ranking at 32nd in September 2024, highlighting an opportunity for expansion and increased market penetration. These insights suggest varying levels of brand influence and market engagement across regions, offering a roadmap for strategic focus and potential growth areas.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Wildflower faces notable challenges and opportunities. Over the past few months, Wildflower has not ranked within the top 20 brands, indicating a need for strategic adjustments to enhance its market presence. Competitors such as In House and House of Kush have maintained a more consistent presence, with In House achieving ranks of 36, 37, and 38 in July, September, and October 2024, respectively, and House of Kush showing fluctuations yet remaining in the top 41. Meanwhile, Find. has demonstrated strong performance, consistently ranking in the top 30 until October. This competitive pressure highlights the importance for Wildflower to innovate and possibly re-evaluate its marketing strategies to regain traction and improve its sales trajectory in the Maryland flower market.
Notable Products
In October 2024, the top-performing product for Wildflower was Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack (5mg CBD,5mg CBN,10mg THC) in the Edible category, maintaining its number one ranking from the previous three months, with notable sales reaching 3,657 units. The Flower category saw Cherry Chocolate Widow (7g) securing the second spot, while Electric Berry Bliss (14g) and Purple Koala (3.5g) shared the third position. Cloudberry OG (7g) followed closely at fourth place. Sweet Dreams has consistently been the top seller, showing a steady increase in sales over the months. The rankings for the Flower products indicate a competitive market, with Cherry Chocolate Widow emerging as a strong contender in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
