.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Wildflower's performance in the Alberta market shows a notable upward trend in the Edible category. Over the last four months of 2024, Wildflower improved its ranking from 21st in September to 12th by December. This positive movement is accompanied by a significant increase in sales, indicating growing consumer interest and market penetration. In contrast, Wildflower's presence in the Topical category experienced fluctuations, with rankings missing for two months, suggesting challenges in maintaining consistent visibility or demand in that particular segment.
In Maryland, Wildflower's journey in the Flower category reflects a different story. The brand did not make it into the top 30 in September, and despite entering the rankings in October, it remained below the top 40 through December. This indicates potential hurdles in gaining traction or competition within the Flower market in Maryland. However, the sales data for December shows an upturn compared to November, hinting at possible recovery or strategic adjustments that could be worth watching in the coming months.
Competitive Landscape
In the Alberta edible market, Wildflower has demonstrated a significant upward trajectory in its rankings and sales from September to December 2024. Initially ranked 21st in September, Wildflower surged to 12th place by December, showcasing a consistent improvement each month. This upward movement is indicative of a strong market presence and growing consumer preference. In contrast, competitors like Edison Cannabis Co experienced a decline, dropping from 6th to 11th place over the same period, which may suggest shifting consumer preferences or competitive pressures. Meanwhile, San Rafael '71 maintained a relatively stable position around the 10th rank, indicating steady performance but lacking the growth momentum seen by Wildflower. Aurora Drift and Canna Squarz also showed fluctuations, with Aurora Drift dropping slightly and Canna Squarz improving towards the end of the year. Wildflower's ability to climb the ranks amidst such competition highlights its effective market strategies and potential for continued growth in the Alberta edible sector.
Notable Products
In December 2024, Wildflower's Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack remained the top-performing product, maintaining its first-place rank for the fourth consecutive month with a notable sales figure of 6242. Purple Koala (3.5g) rose to the second position from being unranked in November, showing significant improvement in sales. The CBD/THC 1:1 Balanced Relief Stick climbed to third place, having been ranked fifth in November, indicating a resurgence in its popularity. The CBD 1 x 30g Sport Stick debuted in fourth place, suggesting a strong market entry. Meanwhile, Cherry Chocolate Widow (7g) dropped to fifth place from fourth, reflecting a slight decline in its sales performance.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
