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Nov-2024
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Overview
Market Insights Snapshot
Wildflower has shown notable progress in the Alberta market, particularly in the Edible category. The brand has steadily climbed the ranks from not being in the top 30 in August to securing the 12th position by November. This upward trajectory is underscored by a significant increase in sales, indicating growing consumer preference and market penetration. However, in the Topical category within Alberta, Wildflower maintained a stable position at 5th in both August and September but did not feature in the top rankings for October and November. This could suggest either a plateau in consumer interest or increased competition in the Topical space.
In contrast, Wildflower's performance in Maryland and Ontario presents a different narrative. In Maryland, the brand entered the Flower category rankings in October at 42nd place and slightly declined to 45th in November, which may reflect challenges in gaining a foothold in a competitive market. Meanwhile, in Ontario, Wildflower was ranked 32nd in the Edible category in September but did not maintain a top 30 position in the following months. This could indicate potential hurdles in brand visibility or consumer engagement in these regions. Such variations across states and categories highlight the dynamic nature of the cannabis market and the importance of tailored strategies for each segment.
Competitive Landscape
In the Alberta edibles market, Wildflower has shown a notable upward trajectory in brand ranking over the past few months, moving from not being in the top 20 in August 2024 to securing the 12th position by November 2024. This rise in rank is indicative of a significant increase in sales, as Wildflower's sales figures have more than doubled from September to November. In contrast, competitors like San Rafael '71 and Leisure Club have maintained relatively stable rankings, with San Rafael '71 consistently holding a top 10 position, albeit with fluctuating sales. Meanwhile, Indiva and Aurora Drift have experienced slight declines in their rankings, suggesting potential market share opportunities for Wildflower. These dynamics highlight Wildflower's growing influence and competitive edge in the Alberta edibles category, positioning it as a brand to watch in the coming months.
Notable Products
In November 2024, Wildflower's top-performing product was Sweet Dreams - CBD/CBN/THC 1:1:2 Goji Berry Chews 5-Pack, which maintained its first-place ranking from previous months with notable sales of 4972 units. Electric Berry Bliss rose in popularity, moving up to the second position from fourth in October. The Daily Bliss - CBD Grilled Pineapple Gummies 30-Pack held steady in third place, despite a decrease in sales. Cherry Chocolate Widow saw a decline, dropping from second in October to fourth place. The CBD/THC 1:1 Balanced Relief Stick re-entered the rankings at fifth place after not being ranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
