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Jan-2025
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Overview
Market Insights Snapshot
Willamette Valley Alchemy has demonstrated notable performance fluctuations across different product categories in Oregon. In the Concentrates category, the brand showed a positive upward trend, moving from the 28th position in October 2024 to 23rd by January 2025. This improvement is underscored by a significant increase in sales from $38,128 in November to $74,933 in January. Conversely, in the Vapor Pens category, the brand experienced a decline, dropping from 27th in November to 37th in January. This downward movement could be attributed to a decrease in sales during the same period. Such diverse performance across categories highlights the brand's varying market presence and consumer preferences within the state.
In the Edible category, Willamette Valley Alchemy did not make it into the top 30 brands in October 2024, which might reflect a weaker market position in this segment. However, the brand managed to secure the 38th spot by November, maintaining a steady presence through to January 2025. This indicates a potential growth area for the brand, though it remains outside the top ranks. The absence from the top 30 in October could be seen as a challenge, but the subsequent entry into the rankings suggests efforts to capture more of the edible market. Overall, the brand's performance across these categories in Oregon suggests both opportunities for growth and areas requiring strategic focus.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Willamette Valley Alchemy has experienced fluctuations in its ranking over the past few months, which could impact its sales trajectory. In October 2024, the brand was ranked 29th, improving slightly to 27th in November, maintaining its position in December, but then dropping to 37th by January 2025. This decline in rank coincides with a decrease in sales from $195,006 in November to $111,516 in January. Notably, Dr. Jolly's consistently outperformed Willamette Valley Alchemy, maintaining a higher rank and experiencing a more stable sales pattern, despite a drop from 26th to 40th. Meanwhile, Hush and Cannabis Nation INC showed varied performances, with Cannabis Nation INC improving its rank from 47th to 36th, suggesting potential competitive pressure. The data indicates that while Willamette Valley Alchemy has been a strong contender, it faces significant competition that could affect its market position and sales if trends continue.
Notable Products
In January 2025, Sativa Retreats Gummies 2-Pack (100mg) retained its top position from December 2024, showcasing a significant increase in sales to 1155 units. The Blueberry Pancakes Liquid Live Resin Cartridge emerged as a strong contender, securing the second rank with notable sales figures. Orange Blossom Live Resin Cartridge climbed to the third position, improving from its previous absence in the top ranks. Green Crackle Liquid Live Resin Cartridge, which was second in December 2024, dropped slightly to fourth place. Purple Martian Kush Cured Badder entered the rankings in January 2025 at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
