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Oct-2024
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Overview
Market Insights Snapshot
Willamette Valley Alchemy has shown a significant upward trend in the Concentrates category in Oregon. The brand notably improved its ranking from 55th in July 2024 to 30th by October 2024, marking a substantial leap into the top 30. This positive movement is underscored by a remarkable increase in sales, more than doubling from July to October. Such a performance indicates a growing consumer preference for their concentrates, which could be attributed to product innovations or increased market penetration.
Conversely, the brand's performance in the Edible and Vapor Pens categories in Oregon presents a different narrative. In Edibles, Willamette Valley Alchemy slipped from 29th in July to outside the top 30 by October, which might suggest intensifying competition or a shift in consumer taste preferences. Similarly, in the Vapor Pens category, the brand also experienced a decline, moving from 29th to 36th over the same period. This downward trend in both categories could indicate challenges that the brand needs to address, such as product differentiation or marketing strategies, to regain its standing.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Willamette Valley Alchemy has experienced a gradual decline in its ranking, moving from 29th in July 2024 to 36th by October 2024. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, Afterglow has shown resilience, improving its rank from 40th to 35th, with a notable increase in sales in October, surpassing Willamette Valley Alchemy. Meanwhile, Altered Alchemy has maintained a relatively stable position, consistently ranking in the low 30s, indicating a steadier performance compared to Willamette Valley Alchemy. Mana Extracts and Disco Dabs have also shown fluctuations, with Mana Extracts dropping out of the top 30 in August and September, while Disco Dabs briefly climbed to 34th in September. These dynamics suggest a competitive pressure on Willamette Valley Alchemy, highlighting the importance of strategic adjustments to regain market share and improve sales performance.
Notable Products
In October 2024, the top-performing product for Willamette Valley Alchemy was Sativa Retreats Gummies 2-Pack (100mg) in the Edible category, maintaining its number one rank from July and August after briefly dropping to second in September. The Hawaiian Disco Liquid Live Resin Cartridge (1g) emerged as the second best-seller in the Vapor Pens category, marking its first appearance in the rankings. Jelly Sorbet Live Resin (1g) and Hashburger Cured Badder (2g), both in the Concentrates category, secured the third and fourth positions, respectively. Notably, Sativa Retreats Gummies recorded sales of 550 units in October, indicating a slight recovery from the previous month. The Hawaiian Disco Live Resin (1g) completed the top five, highlighting a strong presence of concentrate products in the rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
