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Sep-2024
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Overview
Market Insights Snapshot
Willamette Valley Alchemy has experienced varied performance across different product categories in Oregon. In the Concentrates category, the brand saw a decline in rankings, starting from 51st in June 2024 and dropping out of the top 30 by September 2024. This downward trend indicates challenges in maintaining market share or possibly increased competition. On the other hand, the Edibles category presented a more stable picture, with the brand holding onto a spot within the top 30 throughout the summer months, finishing at 27th in September 2024. This consistency suggests a steady demand for their edible products, albeit at lower sales volumes compared to earlier months.
In the Vapor Pens category, Willamette Valley Alchemy also faced a gradual decline in rankings, moving from 28th in June to 39th by September in Oregon. This decrease mirrors the sales trend, which showed a significant drop over the period, highlighting potential issues such as market saturation or shifting consumer preferences. Despite these challenges, it's noteworthy that the brand maintained a presence in the rankings, suggesting a loyal customer base or potential for recovery. The data presents a mixed picture for Willamette Valley Alchemy, with areas of concern but also opportunities for growth and stabilization in certain product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Willamette Valley Alchemy has experienced a notable decline in its market position over the past few months. Starting from June 2024, the brand was ranked 28th, but by September 2024, it had fallen to 39th. This downward trend in rank is mirrored by a consistent decrease in sales, which dropped significantly from June to September. In contrast, competitors like Afterglow and Disco Dabs have shown resilience, with Disco Dabs even climbing to 36th in August before settling at 38th in September. Meanwhile, Golden improved its rank from 41st in June to 37th in September, indicating a positive sales trajectory. The competitive pressures from these brands, along with Mana Extracts, which maintained a relatively stable rank, suggest that Willamette Valley Alchemy may need to reassess its strategies to regain its footing in the Oregon vapor pen market.
Notable Products
In September 2024, the Milk Chocolate Mini Bar (50mg) topped the sales chart for Willamette Valley Alchemy's products, reclaiming its number one rank from June after a dip in August. The Sativa Retreats Gummies 2-Pack (100mg) followed closely, dropping to second place after leading in July and August. The Candied Lemons Liquid Live Resin Cartridge (1g) maintained a strong presence at third place, consistent with its performance in August. Meanwhile, the Aloha Kush Liquid Cured Resin Cartridge (1g) held steady at fourth place across the last three months. Notably, the Milk Chocolate Mini Bar (50mg) achieved a sales figure of $630 in September, highlighting its resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
