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Dec-2024
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Overview
Market Insights Snapshot
Zen Cannabis has shown varied performance across different states and product categories in recent months. In the California market, the brand has maintained a steady presence in the Edible category, consistently ranking within the top 30, albeit with minor fluctuations, moving from 23rd in September 2024 to 24th by December 2024. This suggests a stable market position, though there is room for improvement. In contrast, the brand's performance in Massachusetts has been less stable, as it did not secure a spot in the top 30 in the Edible category throughout the last quarter of 2024, indicating a more challenging market environment there.
In Missouri, Zen Cannabis has demonstrated a strong foothold, particularly in the Tincture & Sublingual category, where it consistently ranked 2nd or 3rd throughout the last quarter of 2024. This consistent high ranking highlights the brand's competitive edge and popularity in this specific category within the state. Meanwhile, in the Edible category, the brand's ranking experienced some fluctuations, dropping from 11th in September to 19th in November before recovering to 15th in December. This indicates a dynamic market presence with opportunities for growth and stabilization. Overall, Zen Cannabis's performance varies significantly across states and categories, reflecting both challenges and opportunities in different markets.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Zen Cannabis has experienced notable fluctuations in its rankings and sales over the last few months of 2024. Maintaining a steady rank of 11th in September and October, Zen Cannabis saw a dip to 19th in November before recovering slightly to 15th in December. This volatility contrasts with the performance of competitors like Missouri's Own Edibles, which climbed from 20th in October to 11th in November, suggesting a potential shift in consumer preference. Meanwhile, Greenlight has shown a more consistent presence, hovering around the 13th to 14th rank, indicating stable market traction. Good Taste also demonstrated a positive trend, improving from 16th to 13th by December. Despite the challenges, Zen Cannabis's ability to rebound in December suggests resilience, but the brand may need to strategize to counter the upward momentum of its competitors and regain a stronger foothold in the Missouri edible market.
Notable Products
In December 2024, Zen Cannabis maintained its top-performing product, the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack, which consistently held the number one rank throughout the last four months, achieving sales of 7,862 units. The Indica Fruit Punch Gummies 10-Pack also retained its position as the second best-seller, showing a slight increase in sales compared to November. Sativa Fruit Punch Gummies 10-Pack remained steady at third place, with sales slightly lower than in previous months. The Hybrid Watermelon Gummies 10-Pack ranked fourth, recovering from a fifth-place dip in October. Finally, the Hybrid Pineapple Gummies 10-Pack held its debut fifth position, showing growing popularity since its introduction in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
