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Jan-2025
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Overview
Market Insights Snapshot
Zen Cannabis has shown a consistent presence in the California edibles market, maintaining a steady rank of 22nd and 23rd over the past few months. Despite not breaking into the top 20, the brand has demonstrated a positive trend in sales, with a noticeable increase from October 2024 to January 2025. This upward trajectory suggests a growing consumer base or effective marketing strategies in the state. Meanwhile, in Massachusetts, Zen Cannabis has struggled to secure a spot in the top 30, indicating potential challenges in gaining traction or facing stiff competition within the edibles category.
In Missouri, Zen Cannabis has performed notably well in the edibles category, though with some fluctuations in rankings, moving from 11th to 16th position over the observed months. This variability might reflect changing consumer preferences or competitive dynamics in the state. However, the brand has maintained a stable third-place ranking in the tincture and sublingual category, suggesting a strong foothold and possibly a loyal customer base in this segment. The consistent ranking in tinctures, despite a slight decline in sales, indicates resilience and potential for growth in Missouri's market.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Zen Cannabis has experienced notable fluctuations in its ranking and sales over the past few months. Starting at rank 11 in October 2024, Zen Cannabis saw a significant drop to rank 20 in November, before climbing back to 15 in December and settling at 16 in January 2025. This volatile ranking pattern suggests a competitive struggle, particularly against brands like Dixie Elixirs, which consistently maintained a higher rank, peaking at 9 in November. Meanwhile, Curio Wellness showed resilience by climbing from 19 in November to 14 in January, indicating a potential threat to Zen Cannabis's market position. Despite these challenges, Zen Cannabis's sales figures reveal a recovery from a low in November, suggesting a positive trend in consumer demand that could be leveraged for future growth. The brand's ability to navigate this competitive environment will be crucial in maintaining and improving its market standing.
Notable Products
In January 2025, Zen Cannabis's top-performing product was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack (400mg CBD, 100mg THC), maintaining its number one rank consistently since October 2024, with sales at 7545 units. The Indica Fruit Punch Gummies 10-Pack (100mg) held steady at the second position, with a slight decline in sales compared to December 2024. Sativa Fruit Punch Gummies 10-Pack (100mg) also remained in third place, showing stable sales figures. The Hybrid Watermelon Gummies 10-Pack (100mg) retained its fourth position, with a noticeable increase in sales from the previous month. Notably, the Indica Mini Fruit Punch Gummies 25-Pack (250mg) entered the rankings at the fifth position, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
