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Oct-2025
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Overview
Market Insights Snapshot
Zen Cannabis has shown varied performance across different states and categories. In California, the brand has maintained a consistent presence in the Edible category, fluctuating slightly in rankings from 20th in July 2025 to 19th in October 2025. Despite a dip in sales in September, Zen Cannabis rebounded with increased sales in October, indicating a positive trend. However, their absence from the top 30 in the Flower category in Washington suggests challenges in gaining traction in this specific market segment.
In Missouri, Zen Cannabis has demonstrated strong performance in the Edible category, consistently holding a top 10 position, and even showing sales growth in October 2025. Furthermore, the brand's success in the Tincture & Sublingual category is noteworthy, with a notable improvement from 3rd to 2nd place by October. This indicates a strengthening position in the Missouri market, particularly in non-traditional consumption methods. The brand's ability to maintain and improve its rankings across these categories highlights its strategic focus and market adaptability in Missouri.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, Zen Cannabis has maintained a consistent presence, ranking 9th in July, September, and October 2025, with a slight dip to 10th in August. This stability is noteworthy, especially when compared to competitors like Wana, which experienced a gradual decline from 5th to 7th place over the same period. Zen Cannabis's sales saw a positive trajectory, particularly in October, where it outperformed DOSD Edibles and Tsunami, both of which ranked lower. Despite Panda (MO) maintaining a higher rank, Zen Cannabis's upward sales trend suggests a strengthening market position, potentially closing the gap with higher-ranked brands. This consistent performance and sales growth indicate a robust market strategy, positioning Zen Cannabis as a resilient player in Missouri's edible market.
Notable Products
In October 2025, the top-performing product for Zen Cannabis was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack, which reclaimed its first-place ranking with sales figures reaching 6487 units. Following closely, the CBD/THC 4:1 Grape NiteNite Gummies 10-Pack improved significantly, rising from fifth to second place. The Indica Mini Fruit Punch Gummies 25-Pack maintained a consistent third-place ranking across the months. The Sativa Mini Fruit Punch Gummies 25-Pack held steady at fourth place, while the Sativa Fruit Punch Gummies 10-Pack dropped from first in September to fifth place in October. This shift indicates a dynamic market where consumer preferences are evolving, particularly favoring products with higher CBD content.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
