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Oct-2024
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Overview
Market Insights Snapshot
Zen Cannabis has shown varied performance across different states and product categories over the past few months. In the California market, the brand's Edible category has maintained a steady presence, improving slightly from the 23rd position in July, August, and September to the 22nd position in October. This consistent ranking suggests a stable demand for Zen Cannabis edibles in California, with a gradual increase in sales over the months. In contrast, the performance in Massachusetts has seen a notable decline, with the brand dropping out of the top 30 in September and falling further to the 53rd position by October. This sharp decrease in ranking highlights a significant challenge for Zen Cannabis in maintaining its market position in Massachusetts.
Interestingly, the Missouri market presents a contrasting scenario for Zen Cannabis. The brand has managed to secure a strong foothold in the Edible category, consistently ranking within the top 10, except for a brief dip to the 18th position in August. This recovery to the 10th position by October indicates a robust demand and effective market strategy in Missouri. Additionally, Zen Cannabis has performed exceptionally well in the Tincture & Sublingual category in Missouri, maintaining a top-three position throughout the months, despite a slight drop from 2nd to 3rd place in October. This strong presence in both categories in Missouri underscores the brand's potential for growth and market dominance in this state.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Zen Cannabis has experienced notable fluctuations in its ranking over the past few months. Starting at 10th place in July 2024, Zen Cannabis saw a dip to 18th in August, before recovering to 11th in September and regaining its 10th position by October. This volatility suggests a dynamic market environment where consumer preferences and competitive actions significantly impact brand performance. In contrast, Dixie Elixirs maintained a steady presence around the 12th to 14th positions, while Illicit / Illicit Gardens showed strong performance, peaking at 6th place in September. Meanwhile, Ostara Cannabis and Honeybee also demonstrated competitive strength, with Honeybee consistently ranking higher than Zen Cannabis. These trends highlight the importance of strategic positioning and adaptability for Zen Cannabis to maintain and improve its market share in Missouri's edible cannabis sector.
Notable Products
In October 2024, Zen Cannabis' top-performing product was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack (400mg CBD, 100mg THC), maintaining its consistent number one rank since July 2024 with sales figures reaching 7931. The Indica Fruit Punch Gummies 10-Pack (100mg) held the second position throughout the same period. Sativa Fruit Punch Gummies 10-Pack (100mg) consistently ranked third from July to October. The Hybrid Mini Assorted Flavor Gummies 25-Pack (250mg) showed an improvement in October, climbing to the fourth position from its previous fifth rank in July. Indica Mini Fruit Punch Gummies 25-Pack (250mg) appeared in the rankings for the first time in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
