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Jul-2025
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Overview
Market Insights Snapshot
Zen Cannabis has demonstrated varied performance across different states and product categories. In California, the brand has shown a slight upward trend in the Edible category, moving from 22nd in May to 18th by July 2025. This improvement indicates a positive reception in a highly competitive market, despite a dip in sales from April to May. Meanwhile, the brand has maintained a consistent position in the Edible category in Missouri, holding steady at 8th place from April through July 2025, with sales peaking in July. This consistency suggests a strong foothold in the Missouri market, even as the brand faces challenges in expanding its reach in other categories.
In Missouri, Zen Cannabis has also shown strength in the Tincture & Sublingual category, advancing from 3rd to 2nd place by June and maintaining that position into July 2025. This advancement highlights the brand's ability to capture consumer interest and potentially increase its market share in this segment. However, the brand's performance in the Flower category in Washington has been less favorable, with rankings fluctuating and failing to break into the top 30. This suggests that Zen Cannabis may need to reassess its strategy for Flower products in Washington to improve its position and leverage growth opportunities in this market.
Competitive Landscape
In the Missouri edible cannabis market, Zen Cannabis has maintained a steady 8th rank from April to July 2025, showcasing consistent performance amidst a competitive landscape. Notably, Wana has been a strong competitor, consistently holding a higher rank at 5th place, although it experienced a slight dip to 6th in July. Meanwhile, Panda (MO) has consistently outperformed Zen Cannabis, maintaining the 7th spot. Interestingly, DOSD Edibles has shown a positive trend, climbing from 12th to 10th place, while Honeybee has remained just behind Zen Cannabis at 9th. Despite these competitive pressures, Zen Cannabis has demonstrated resilience, with sales showing an upward trend, peaking in July. This stability in rank and growth in sales positions Zen Cannabis as a formidable player in the Missouri edible market.
Notable Products
In July 2025, the top-performing product for Zen Cannabis was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack, maintaining its rank as number one, with notable sales of 5386 units. The Sativa Mini Fruit Punch Gummies 25-Pack remained steady at the second position, showing a slight increase in sales compared to previous months. The Indica Mini Fruit Punch Gummies 25-Pack also held its ground at third place, continuing its upward sales trend from April to July. The Sativa Fruit Punch Gummies 10-Pack maintained its fourth position, demonstrating consistent performance over the months. The Hybrid Mini Assorted Flavor Gummies 25-Pack retained its fifth rank, with a slight increase in sales from June to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
