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Aug-2025
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Overview
Market Insights Snapshot
Zen Cannabis has shown notable performance across various categories and states, with some interesting trends emerging. In the California market, Zen Cannabis has been making steady progress in the Edible category, climbing from the 22nd position in May 2025 to the 17th in August 2025. This upward movement is indicative of a growing consumer base and increased brand recognition in one of the largest cannabis markets. In contrast, their performance in Missouri for the Edible category saw a slight dip from 8th to 9th position over the same period, suggesting a potential challenge in maintaining their rank amidst competitive pressures. Meanwhile, the Tincture & Sublingual category in Missouri has remained relatively strong, consistently holding a top 3 position, which speaks to the brand's strength and popularity in this particular product line.
In the Washington market, Zen Cannabis's performance in the Flower category has been more volatile. Starting at the 70th position in May 2025, they experienced a dip in July, falling to 81st, but rebounded to 61st by August. This fluctuation might suggest challenges in maintaining consistent sales or possibly seasonal variations affecting consumer preferences. Notably, Zen Cannabis did not rank within the top 30 in Washington for Flower, indicating room for growth and the need for strategic adjustments to capture a larger market share. The data suggests that while Zen Cannabis has solidified its presence in certain categories and states, there are opportunities for improvement and expansion, particularly in markets where their ranking is less prominent.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Zen Cannabis has shown a consistent presence, maintaining its rank at 8th place from May to July 2025, before slightly dropping to 9th in August. This minor decline in rank coincides with a decrease in sales from July to August, suggesting increased competition and potential market share shifts. Notably, Honeybee, which was ranked 9th from May to July, improved its position to 8th in August, indicating a potential rise in consumer preference or effective marketing strategies. Meanwhile, Panda (MO) consistently held the 7th rank, showcasing stable performance and possibly acting as a benchmark for Zen Cannabis. Ostara Cannabis and Good Taste trailed behind Zen Cannabis, with Ostara maintaining a steady 10th to 11th rank and Good Taste showing an upward trend from 13th to 10th. These dynamics highlight the competitive pressures Zen Cannabis faces and underscore the importance of strategic initiatives to regain and enhance its market position in Missouri's edible category.
Notable Products
In August 2025, the top-performing product from Zen Cannabis was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack (400mg CBD, 100mg THC) in the Edible category, maintaining its number one rank since June 2025, with a notable sales figure of 7297 units. The Sativa Mini Fruit Punch Gummies 25-Pack (250mg) held steady at the second position throughout the summer months. Indica Mini Fruit Punch Gummies 25-Pack (250mg) consistently ranked third, showing a slight decrease in sales from July to August. The Sativa Fruit Punch Gummies 10-Pack (100mg) remained in fourth place, experiencing a minor dip in sales compared to July. A new entry, the Indica Fruit Punch Gummies 10-Pack (100mg), debuted at fifth place in August, indicating a potential rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
