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Nov-2024
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Overview
Market Insights Snapshot
Zen Cannabis has demonstrated a varied performance across different states and categories, highlighting its diverse market presence. In the California edibles category, Zen Cannabis has maintained a steady ranking, consistently holding the 22nd position from October to November 2024, with a slight increase in sales from $255,781 to $261,212. This stability suggests a strong foothold in the California market. In contrast, the brand experienced significant fluctuations in Massachusetts, where its ranking plummeted from 20th in August to outside the top 30 in September, before slightly recovering to 52nd by November. This volatility indicates challenges in maintaining a consistent market share in Massachusetts.
In Missouri, Zen Cannabis has shown a strong presence in the edibles category, initially ranking 18th in August, climbing to 11th in September and October, before dropping back to 19th in November. The sales trend reflects a peak in October, followed by a notable decline. Meanwhile, in the tincture and sublingual category, Zen Cannabis consistently held a top-three position, though it experienced a slight dip from 2nd to 3rd place by October and November. This consistency in the tincture category, despite a decrease in sales, suggests a loyal customer base or effective product differentiation. These movements highlight the brand's varying degrees of success and the potential need for strategic adjustments in certain markets.
Competitive Landscape
In the competitive landscape of the California edible market, Zen Cannabis has shown a steady presence, maintaining its rank at 22nd place in both October and November 2024. This consistency is notable, especially when compared to Terra, which slipped from 22nd to 23rd in the same period. Despite Petra holding a higher rank at 20th, its sales have been on a downward trend, indicating potential vulnerabilities that Zen Cannabis could capitalize on. Meanwhile, Happy Fruit experienced a significant drop in sales from October to November, falling from 19th to 21st place, which could signal an opportunity for Zen Cannabis to climb higher in the rankings. As Zen Cannabis continues to increase its sales month over month, it positions itself as a resilient competitor in a fluctuating market, suggesting a positive trajectory that could attract more consumer interest and loyalty.
Notable Products
In November 2024, the top-performing product from Zen Cannabis was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack (400mg CBD, 100mg THC) in the Edible category, maintaining its first-place ranking for four consecutive months with sales of 8,656. The Indica Fruit Punch Gummies 10-Pack (100mg) continued to hold the second position, showing consistent performance across the months. Sativa Fruit Punch Gummies 10-Pack (100mg) also retained its third-place ranking, demonstrating stability in sales figures. The Hybrid Watermelon Gummies 10-Pack (100mg) saw a slight improvement, moving up to fourth place after a previous absence in the rankings. Newly entering the top five, the Hybrid Pineapple Gummies 10-Pack (100mg) debuted in fifth place, indicating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
