Dec-2025
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Overview
Market Insights Snapshot
Zen Cannabis has shown a steady performance in the California edibles market, maintaining its position at rank 19 for three consecutive months from October to December 2025. This consistency is noteworthy, especially considering the competitive nature of the California market. The brand's sales in this category have seen a positive trend, increasing from $261,010 in September to $336,784 in December. In contrast, Zen Cannabis did not make it to the top 30 in the Washington flower category, where its ranking declined from 62 in October to 85 in December, indicating potential challenges or increased competition in that segment.
In Missouri, Zen Cannabis has achieved significant success, particularly in the edibles category, where it consistently held the 9th rank throughout the last quarter of 2025. The brand also made a notable entry into the beverage category in December, securing the 9th position. Additionally, Zen Cannabis has shown impressive performance in the tincture and sublingual category, climbing to the 2nd rank since October. This upward trajectory in multiple categories within Missouri highlights the brand's strategic growth and adaptability in different product segments. However, the absence of Zen Cannabis in the top 30 for certain categories in other states suggests areas for potential expansion or improvement.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Zen Cannabis consistently held the 9th rank from September to December 2025, indicating a stable position amidst fluctuating sales dynamics. Despite a steady rank, Zen Cannabis saw a notable increase in sales, rising from September to December, which suggests a growing consumer base or increased purchase frequency. In contrast, Wana maintained a higher rank, oscillating between 5th and 7th place, with consistently higher sales figures, indicating strong brand loyalty or market penetration. Meanwhile, Panda (MO) held the 8th rank throughout, with sales slightly above Zen Cannabis, suggesting a close competition. Honeybee showed a positive trend, improving its rank from 14th to 11th, yet remained below Zen Cannabis in both rank and sales, highlighting Zen Cannabis's competitive edge. Tsunami consistently ranked 10th, trailing behind Zen Cannabis in sales, which underscores Zen Cannabis's stronghold in the mid-tier segment of the Missouri edibles market.

Notable Products
In December 2025, the top-performing product from Zen Cannabis was the CBD/THC 4:1 Grape NiteNite Gummies 10-Pack, which climbed to the first position with notable sales of 9,994 units, marking a significant increase from its second-place ranking in the previous months. The Sativa Fruit Punch Gummies 10-Pack followed closely in second place, improving from its third position in November. The CBD/THC 4:1 Grape NiteNite Gummies 20-Pack, which had held the top spot in October and November, fell to third place. The Sativa Mini Fruit Punch Gummies 25-Pack maintained a steady performance, holding the fourth position consistently since October. Meanwhile, the Indica Mini Fruit Punch Gummies 25-Pack experienced a slight decline, dropping from third in October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







