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Sep-2025
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Overview
Market Insights Snapshot
Zen Cannabis has shown varying performance across different states and product categories. In California, the brand's ranking in the Edible category has seen a slight improvement from June to August 2025, moving from 20th to 17th, before dropping to 18th in September. This movement indicates a fluctuating but generally stable presence within the top 20, although the dip in September suggests a potential challenge in maintaining upward momentum. Meanwhile, in Missouri, Zen Cannabis has consistently maintained a strong position in the Edible category, with rankings hovering around the 7th and 9th positions. This stability is indicative of a solid market presence in Missouri, particularly in the Edible sector.
In the Tincture & Sublingual category in Missouri, Zen Cannabis has consistently held the 3rd position from June to September 2025, reflecting a strong and steady performance in this niche market segment. This consistency highlights the brand's strength and consumer preference in this category. On the other hand, in Washington, Zen Cannabis has not managed to break into the top 30 for the Flower category, with rankings fluctuating between 63rd and 80th place over the months. This suggests challenges in gaining a foothold in the competitive Flower market in Washington, indicating potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Zen Cannabis has shown a dynamic shift in rankings over the past few months. While maintaining a consistent position at 8th place in June and July 2025, Zen Cannabis experienced a slight dip to 9th in August before rebounding to 7th in September. This fluctuation is indicative of a competitive market where brands like Wana and Illicit / Illicit Gardens consistently hold higher ranks, with Wana maintaining 5th and 6th positions and Illicit Gardens moving up to 5th in August. Despite the challenges, Zen Cannabis's sales trajectory shows resilience, with a notable recovery in September. Meanwhile, competitors like Good Taste and Tsunami have also been climbing the ranks, with Good Taste moving from 13th to 8th and Tsunami advancing from 12th to 9th by September. This competitive pressure highlights the need for Zen Cannabis to innovate and strategize effectively to maintain and improve its market position.
Notable Products
In September 2025, the top-performing product from Zen Cannabis was the Sativa Fruit Punch Gummies 10-Pack (100mg), which climbed to the number one position with sales of 4695. The CBD/THC 4:1 Grape NiteNite Gummies 20-Pack (400mg CBD, 100mg THC) dropped to second place after maintaining the top rank for the previous three months. The Indica Mini Fruit Punch Gummies 25-Pack (250mg) improved its standing to third place, up from fifth in August. The Sativa Mini Fruit Punch Gummies 25-Pack (250mg) fell to fourth place, continuing its downward trend from second in June and July. Lastly, the CBD/THC 4:1 Grape NiteNite Gummies 10-Pack (400mg CBD, 100mg THC, 50mg Melatonin) entered the rankings in fifth place, showing steady sales since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
