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Nov-2024
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Overview
Market Insights Snapshot
In the state of New York, Zizzle's performance in the Flower category has shown a notable upward trend, with its ranking improving from 26th in August 2024 to a peak of 16th in October, before slightly declining to 19th in November. This movement indicates a strong presence in the market, with a significant sales increase from August to October, suggesting effective strategies or product offerings during this period. However, the subsequent drop in November could point to increased competition or seasonal factors affecting sales. On the other hand, the Pre-Roll category tells a different story, as Zizzle remained outside the top 30 rankings consistently over the months, indicating a potential area for growth or improvement in its product lineup or marketing approach.
Despite the challenges in the Pre-Roll category, Zizzle's overall sales trajectory in New York for Flower suggests resilience and adaptability in a competitive market. The brand's ability to climb the rankings in the Flower category reflects positively on its market strategies and product appeal. However, the lack of presence in the top 30 for Pre-Rolls highlights a disparity in performance across categories, which could be attributed to either a less competitive product offering or a strategic focus on Flower products. Understanding these dynamics could provide valuable insights for stakeholders looking to optimize Zizzle's market positioning and product development strategies in the future.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Zizzle has shown a notable upward trajectory in its ranking, moving from 26th place in August 2024 to a peak of 16th in October before slightly declining to 19th in November. This improvement in rank is indicative of a positive trend in sales performance, particularly in October, where Zizzle's sales surged significantly. However, the brand faces stiff competition from Hudson Cannabis, which has consistently maintained a higher rank, peaking at 14th in October. Meanwhile, Dealer Cannabis Co. experienced a dramatic drop in October, falling out of the top 20, which could present an opportunity for Zizzle to capture some of its market share. Additionally, To The Moon has shown resilience, ranking closely with Zizzle in November, suggesting a competitive rivalry that could influence Zizzle's strategic positioning in the coming months. Despite these challenges, Zizzle's ability to climb the ranks signifies its potential to further solidify its presence in the New York Flower market.
Notable Products
In November 2024, the top-performing product from Zizzle was Sour Diesel Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which climbed to the number one spot with impressive sales of 1725 units. Silver Haze (3.5g) maintained its position at rank two in the Flower category, showing consistent performance over the months. Triangle Mints (3.5g) also gained traction, moving up to the third position, maintaining its rank from October. Wap Pre-Roll 3-Pack (1.5g) experienced a slight drop, settling at fourth place after previously holding the third position. Notably, Rainbow Belts (3.5g) entered the top five for the first time, marking its debut at rank five in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
