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Aug-2024
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Overview
Market Insights Snapshot
Zizzle has shown a dynamic performance in the New York market, particularly in the Flower category. Over the past few months, Zizzle has fluctuated within the top 15 brands, peaking at the 9th position in June before slipping to the 12th position by August. This movement indicates a competitive landscape where Zizzle is maintaining a strong presence but faces challenges in sustaining top rankings. Despite the slight decline in rank, Zizzle's sales in the Flower category have remained relatively robust, with a significant increase from May to June, followed by a more stabilized performance in subsequent months.
In contrast, Zizzle's performance in the Pre-Roll category in New York has been less stable. The brand hovered around the bottom of the top 30, dropping out of the top 30 by August. This decline is a concern as it suggests that Zizzle is struggling to compete in this category. Despite this, the sales figures for Pre-Roll saw an initial rise from May to July before experiencing a downturn in August, reflecting the volatility in consumer preferences or market competition in this segment. The absence from the top 30 in August highlights the need for strategic adjustments to regain market share in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Zizzle has experienced fluctuating rankings over the past few months, moving from 11th in May 2024 to 12th in August 2024. This is indicative of a competitive market where brands like Rythm and FlowerHouse New York have maintained relatively stable positions, with Rythm dropping slightly from 9th to 11th and FlowerHouse New York from 7th to 10th. Meanwhile, Leal has shown a significant upward trajectory, climbing from 36th in May to 14th in August, suggesting a strong growth in market presence. Additionally, Aeterna has also improved its rank from 22nd in May to 13th in August. These shifts highlight the dynamic nature of the market and suggest that Zizzle needs to strategize effectively to improve its ranking and sales amidst rising competition.
Notable Products
In August 2024, Sour Diesel (3.5g) from Zizzle reclaimed the top spot in sales, showing a significant increase from its third position in July with a sales figure of 2182 units. Wet Dream (3.5g) maintained its strong performance, holding steady at the second rank, down from its peak at rank two in July. Big Apple Fritter Pre-Roll 3-Pack (1.5g) made an impressive debut at the third position. Sour Diesel Pre-Roll 3-Pack (1.5g) saw a decline, dropping to fourth place from the top rank in July. Wap Pre-Roll 3-Pack (1.5g) remained consistent, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
