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Oct-2024
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Overview
Market Insights Snapshot
Zizzle has shown a notable performance in the New York market, particularly in the Flower category. Starting from a rank of 16 in July 2024, the brand experienced a dip to 26 in August but quickly rebounded to 22 in September and achieved a significant improvement to rank 13 by October. This upward trajectory is complemented by a substantial increase in sales from $307,547 in August to $525,835 in October, indicating a strong recovery and growth in consumer demand. However, the Pre-Roll category tells a different story, where Zizzle has struggled to break into the top 30, consistently ranking in the 30s and 40s over the months, suggesting a need for strategic adjustments to capture a larger market share in this segment.
The contrasting performance of Zizzle across categories in New York highlights both opportunities and challenges for the brand. While their success in the Flower category is commendable, the consistent lower ranking in Pre-Rolls could imply either a gap in product offering or fierce competition that Zizzle has yet to overcome. The brand's ability to climb back in the Flower rankings suggests potential for strategic pivots in other categories. Observing these trends can provide valuable insights for stakeholders looking to optimize their market strategies and capitalize on Zizzle's strengths while addressing areas needing improvement.
Competitive Landscape
In the competitive landscape of the New York flower category, Zizzle has shown a notable recovery in its rankings from July to October 2024. Initially ranked 16th in July, Zizzle experienced a dip in August, falling out of the top 20 to 26th place, but made a significant comeback by October, climbing to the 13th position. This upward trajectory is indicative of a strategic shift or successful marketing efforts that have bolstered its sales, culminating in a strong October performance. In contrast, Hudson Cannabis has shown consistent improvement, moving from 17th to 14th place, while Veterans Choice Creations (VCC) also improved its standing, achieving 11th place by October. Meanwhile, Heady Tree experienced volatility, dropping out of the top 20 in September before recovering to 15th place in October. Platinum Reserve maintained a strong presence, peaking at 5th place in September before slightly declining to 12th in October. These dynamics suggest a competitive market where Zizzle's recent gains could be leveraged for further growth, especially if it continues to capitalize on the momentum seen in October.
Notable Products
In October 2024, the top-performing product from Zizzle was Sour Diesel (3.5g) in the Flower category, maintaining its number one ranking from September with a sales figure of 2668. Silver Haze (3.5g), also in the Flower category, held steady at the second position since its debut in August. The Wap Pre-Roll 3-Pack (1.5g) remained consistently at third place from August to October, showing steady demand in the Pre-Roll category. Triangle Mints (3.5g) climbed to the fourth position in October, up from its initial ranking in September. Wet Dream (3.5g) re-entered the rankings at fifth place, showcasing a recovery from its absence in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
