Dec-2024
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Overview
Market Insights Snapshot
In the state of New York, Zizzle's performance in the Flower category has shown a slight decline over the last four months of 2024. The brand ranked 23rd in September and slipped to 29th by December. This downward trend in rankings is accompanied by a decrease in sales, from $377,689 in September to $305,876 in December. The fact that Zizzle remained in the top 30, albeit at a lower position, suggests that while they face challenges, they still maintain a significant presence in this competitive category. However, it's important to note that maintaining a top 30 position is crucial for visibility and market influence, and slipping further could impact their standing in the market.
Conversely, in the Pre-Roll category in New York, Zizzle did not manage to break into the top 30 rankings, with positions hovering in the low 40s throughout the observed months. Despite this, there was a positive trend in sales, which increased from $88,127 in September to $119,943 by December. This upward movement in sales, despite not being in the top 30, indicates a growing consumer interest or effective marketing strategies that could eventually translate into improved rankings. The brand's challenge will be to convert these sales increases into higher rankings, which could further solidify their market presence in this category.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Zizzle has experienced a fluctuating ranking over the last few months, dropping from 21st in October 2024 to 29th by December 2024. This decline in rank is contrasted by the upward momentum of competitors such as Ithaca Organics Cannabis Co., which climbed from 50th in September to 30th in December, and Gypsy Weed, which improved significantly from 52nd to 27th in the same period. Meanwhile, Live (NY) experienced a similar downward trend as Zizzle, moving from 20th to 28th. Despite these shifts, Zizzle's sales figures have remained relatively stable, indicating a loyal customer base, but the brand may need to innovate or enhance its marketing strategies to regain its competitive edge and improve its ranking amidst a dynamic market.
Notable Products
In December 2024, the top-performing product from Zizzle was the Sour Diesel Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking from November, with sales reaching 1942 units. Silver Haze (3.5g) in the Flower category moved up to the second position from fourth in November, showing a significant increase in sales. The Wap Pre-Roll 3-Pack (1.5g) held steady in third place, demonstrating consistent performance across the months. Triangle Mints (3.5g) dropped to fourth place from second in November, indicating a slight decline in its momentum. Notably, the Silver Haze Pre-Roll 3-Pack (1.5g) entered the rankings in December, securing the fifth position, marking its debut in the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.