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Jan-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Zizzle's performance across various categories and regions has shown some notable fluctuations. In New York, Zizzle's ranking in the Flower category has experienced some ups and downs, slipping out of the top 30 in December 2024 but making a recovery to the 28th position by January 2025. This could indicate a strategic adjustment or seasonal variation impacting their sales trajectory. Meanwhile, in the Pre-Roll category, Zizzle has consistently hovered just outside the top 30, with rankings ranging from 46th to 49th over the same period. This consistent positioning suggests a stable, albeit modest, presence in the Pre-Roll market within the state.
In contrast, Zizzle's performance in Saskatchewan has been more dynamic, particularly in the Concentrates category. The brand achieved a remarkable rise to the number one position in November and December 2024, before experiencing a significant drop to the 6th position by January 2025. This indicates a volatile but potentially high-reward market for Zizzle in Saskatchewan, where they have demonstrated the capacity to lead the category. Such movements suggest that while Zizzle faces challenges in maintaining a top position, their ability to capture significant market share, even temporarily, is noteworthy.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Zizzle has experienced fluctuating ranks over the past few months, indicating a dynamic market position. Starting from October 2024, Zizzle was ranked 21st, but by January 2025, it had slipped to 28th. This downward trend in rank corresponds with a decrease in sales from November to December, although there was a slight recovery in January. Comparatively, Hudson Cannabis maintained a stronger position, consistently ranking higher than Zizzle, despite a similar decline in sales during the same period. Meanwhile, Gypsy Weed showed resilience, improving its rank to 26th by January 2025, which might suggest a more effective strategy in capturing market share. The competitive pressure is further highlighted by Dealer Cannabis Co., which improved its rank significantly from October to January, surpassing Zizzle in the process. These insights suggest that while Zizzle is a notable player, it faces stiff competition and must strategize to regain its lost ground in the New York Flower market.
Notable Products
In January 2025, the top-performing product for Zizzle was the Sour Diesel Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales reaching 1,448 units. Sour Diesel (3.5g) in the Flower category rose to the second position, showing a comeback since it was unranked in November and December 2024. Silver Haze (3.5g) maintained its third position from December 2024, indicating consistent popularity in the Flower category. Triangle Mints (3.5g) dropped one spot to fourth place, despite a previous upward trend in November 2024. Rainbow Belts (3.5g) entered the rankings in fifth place, indicating a new interest in this product for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
