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Nov-2024
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Overview
Market Insights Snapshot
1964 Supply Co has shown a varied performance across different categories and regions. In Alberta, the brand maintained a strong presence in the Concentrates category, consistently ranking at 7th place over the last two months, despite a slight drop in sales. Meanwhile, their Flower products have seen a steady climb, reaching the 21st position in October before slightly falling to 22nd in November. However, the Pre-Roll category has been a bright spot, with the brand improving its ranking from 29th in August to 19th in November, indicating a positive trajectory in consumer preference. In British Columbia, 1964 Supply Co has been particularly strong in the Concentrates category, where they have consistently stayed within the top 6, showing resilience and a slight improvement in sales in November.
In Ontario, the brand's performance has been mixed across categories. While they have not broken into the top 30 for Pre-Rolls, they have made noticeable progress in the Edible category, moving from 14th place in August to 11th by November. This upward trend suggests growing consumer interest in their edible offerings. The Vapor Pens category has seen consistent rankings, maintaining the 18th spot over the past three months, even as sales showed some fluctuations. Overall, 1964 Supply Co's diverse product range and strategic presence across these regions reflect a dynamic market approach, with notable strengths in specific categories that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Ontario flower category, 1964 Supply Co has shown a steady presence, maintaining its rank at 20th from September to November 2024, after initially being outside the top 20 in August. This consistent rank is noteworthy given the fluctuating performances of its competitors. For instance, Tweed experienced a dip from 16th to 19th in November, while Carmel dropped from 17th in August to 22nd in November. Meanwhile, Tribal maintained a relatively stable position, ranking 18th in both August and November. Despite the competitive pressure, 1964 Supply Co's sales have shown an upward trend from August to October, peaking in October before a slight decline in November. This suggests a resilient market position amidst the dynamic shifts of its competitors, highlighting the brand's potential for growth and stability in the Ontario flower market.
Notable Products
In November 2024, the top-performing product for 1964 Supply Co was the Stinky Pinky Pre-Roll 5-Pack in the Pre-Roll category, securing the first position with sales of 12,716 units. The Strawberry Watermelon Live Rosin Gummies 2-Pack in the Edible category consistently maintained its second rank across the past four months, with sales slightly increasing to 12,164 units in November. Blue Dream FSE Live Resin Cartridge, previously the top-ranked product in the Vapor Pens category, slipped to third place, indicating a decrease in sales momentum. Comatose in the Flower category improved its ranking slightly from fifth in October to fourth in November, with sales figures showing a positive trend. The THC/CBG 1:1 Pineapple Mango Live Rosin Gummies re-entered the rankings at fifth place, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
