Oct-2024
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Overview
Market Insights Snapshot
The performance of 1964 Supply Co across various categories and regions has shown a dynamic pattern over the past few months. In Alberta, the brand has maintained a strong presence in the Concentrates category, consistently ranking within the top 10, although there was a notable drop from 4th to 8th in October 2024. This decline coincided with a decrease in sales from previous months. Meanwhile, the Flower category in Alberta saw a positive trajectory, with 1964 Supply Co climbing from 30th in July to 22nd in October, reflecting an upward trend in sales. In contrast, the Pre-Roll category showed significant improvement, moving from 35th to 19th, indicating a growing consumer interest in their offerings. The Vapor Pens category remained relatively stable, maintaining a steady rank around 14th, with a slight sales increase by October.
In British Columbia, 1964 Supply Co experienced varied success across categories. The brand maintained a top 4 position in the Concentrates category throughout the months, which underscores its strong market presence. However, the Edible category saw a consistent ranking of 7th by October, suggesting a need for strategic focus to climb higher. The Flower category witnessed a slight decline in rank, ending at 13th in October, while Pre-Rolls showed a promising improvement from 27th to 17th. The Vapor Pens category in British Columbia displayed stability, with the brand holding firm at the 11th position. In Ontario, the brand's performance in the Pre-Roll category was less favorable, as it did not make it into the top 30, indicating room for growth and market penetration. Overall, 1964 Supply Co's performance across states and categories reflects both opportunities for growth and areas where market strategies could be optimized.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has shown a notable upward trajectory in recent months, climbing from a rank of 26 in July 2024 to 21 by October 2024. This improvement in rank is indicative of a positive trend in sales, which have consistently increased over the same period. In comparison, FIGR maintained a relatively stable position, fluctuating slightly but ultimately holding steady at rank 19 in October. Meanwhile, 3Saints exhibited a similar upward movement, improving from rank 22 in September to 20 in October, closely matching 1964 Supply Co's performance. Parcel and VOLO experienced more volatility, with Parcel dropping from rank 20 in August to 22 in October, and VOLO fluctuating between ranks 19 and 23. These dynamics suggest that while 1964 Supply Co is gaining ground, it faces stiff competition from brands like 3Saints and FIGR, which are also vying for higher market positions.
Notable Products
In October 2024, the Blue Dream FSE Live Resin Cartridge (1g) maintained its top position in the Vapor Pens category, achieving consistent high sales with a figure of 12,493 units sold. The Strawberry Watermelon Live Rosin Gummies 2-Pack (10mg) held steady at the second rank in the Edible category, showing strong performance across the months. The Comatose FSE Live Resin Cartridge (1g) improved its ranking from fifth to third place, indicating a notable increase in popularity within the Vapor Pens category. Meanwhile, Comatose (3.5g) experienced a slight drop, moving from third to fourth place in the Flower category. The Pink Lemonade Live Gummies 2-Pack (10mg) emerged as a new entry, debuting at the fifth rank in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.