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Jan-2025
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Overview
Market Insights Snapshot
1964 Supply Co's performance across various categories in Alberta shows a consistent presence in the top 30 rankings, with notable stability in the Concentrates category, maintaining a steady rank of 7th and 8th over the months. However, their Flower category performance appears to be less stable, fluctuating between the 20th to 23rd positions, indicating potential challenges in this competitive segment. The Pre-Roll category saw a slight dip in January 2025, moving from 12th to 13th, which might suggest increased competition or a shift in consumer preferences. In the Vapor Pens category, the brand experienced a rank drop from 15th in December 2024 to 18th in January 2025, despite earlier improvements, which could be a point of concern if the trend continues.
In British Columbia, 1964 Supply Co displayed impressive upward movement in the Flower category, climbing from 12th in October 2024 to 8th by January 2025, a positive trend that suggests growing consumer interest or effective market strategies. The Edible category, while consistent, saw a slight drop from 7th to 8th in January 2025, which might warrant a closer look. Meanwhile, their performance in the Ontario market presents a mixed picture; while they maintained a top 20 presence in the Flower category, their Pre-Roll rankings did not make it to the top 30, indicating a potential area for improvement. The Vapor Pens category in Ontario showed a consistent rank around 18th to 20th, suggesting steady but not leading market positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has shown resilience with a fluctuating yet stable rank, moving from 20th in October 2024 to 19th in both November 2024 and January 2025, peaking at 17th in December 2024. This performance is noteworthy when compared to competitors like Tweed, which saw a decline from 15th to 20th place over the same period, indicating potential challenges in maintaining its market position. Meanwhile, Highly Dutch demonstrated a significant upward trajectory, climbing from 28th in October 2024 to 17th by January 2025, suggesting a strong market penetration that could pose a threat to 1964 Supply Co's market share. Tribal maintained a consistent rank, closely trailing or leading 1964 Supply Co, which highlights a stable competitive pressure. Despite these dynamics, 1964 Supply Co's ability to improve its rank in December and sustain its position suggests effective strategies in capturing consumer interest and adapting to market trends.
Notable Products
In January 2025, the top-performing product for 1964 Supply Co was the Stinky Pinky Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales reaching 11,730 units. The Strawberry Watermelon Live Rosin Gummies 2-Pack (10mg) held steady in the second position across four consecutive months. The Comatose (3.5g) flower product rose to third place, showing a significant improvement from its fifth position in November 2024. Pink Lemonade Live Gummies 2-Pack (10mg) maintained a consistent fourth rank from December 2024 to January 2025. Meanwhile, the Blue Dream Pre-Roll 5-Pack (2.5g) dropped from third in December 2024 to fifth place in January 2025, indicating a slight decline in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
