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Dec-2024
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Overview
Market Insights Snapshot
In examining the performance of 1964 Supply Co across various categories and provinces, notable trends emerge, particularly in the markets of Alberta and British Columbia. In Alberta, the brand maintained a consistent presence in the top 30 across all categories. Their Concentrates category saw a slight decline from 4th to 7th place over the months from September to December 2024, indicating some competitive pressure. On the other hand, the Pre-Roll segment showed resilience, climbing from 16th to 12th place, suggesting a strengthening position in this category. Meanwhile, in British Columbia, 1964 Supply Co displayed strong growth in the Flower category, advancing from 16th to 10th place, which points to an increasing consumer preference for their offerings in this segment.
In Ontario, the brand's performance was more varied across categories. While they did not make it into the top 30 for Pre-Rolls initially, their ranking improved significantly, reaching 31st place by November before slightly dropping to 35th in December. This suggests a fluctuating yet promising trajectory in this category. In the Edible segment, 1964 Supply Co consistently improved its ranking, moving from 14th to an impressive 9th place by December, indicating a robust demand for their products. Vapor Pens also experienced a slight decline in rank from 18th to 20th, which could be indicative of increasing competition or shifting consumer preferences. These movements highlight the brand's dynamic presence and adaptability in the Ontario market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 1964 Supply Co has shown a positive trend in its ranking from September to December 2024, moving from 20th to 18th place. This improvement is notable given the fluctuating performance of competitors such as Tweed, which dropped from 16th to 20th place over the same period. Meanwhile, Highly Dutch made significant strides, climbing from 30th to 19th, indicating a potential emerging threat. Tribal maintained a relatively stable position, consistently ranking around 17th, while LowKey demonstrated strong performance, securing the 16th position by December. Despite facing stiff competition, 1964 Supply Co's upward trajectory in rank suggests effective strategies in capturing market share, as reflected in its consistent sales growth throughout the period.
Notable Products
In December 2024, the top-performing product for 1964 Supply Co was the Stinky Pinky Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one rank from November with sales of 16,318. The Strawberry Watermelon Live Rosin Gummies 2-Pack (10mg) held steady at the second position, showing consistent performance in the Edible category across the last four months. Blue Dream Pre-Roll 5-Pack (2.5g) climbed to the third rank in December, improving from its fifth position in November. Pink Lemonade Live Gummies 2-Pack (10mg) rose to fourth place, having not been ranked in November, indicating a resurgence in interest. The Blue Dream FSE Live Resin Cartridge (1g) dropped to fifth place from its top position in September and October, showing a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
