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Sep-2024
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Overview
Market Insights Snapshot
In Arizona, Aeriz has shown a mixed performance across categories. Notably, their presence in the concentrates category has been stable, maintaining a position just outside the top 10, ranking 13th in July 2024. However, in the flower category, Aeriz experienced a decline, dropping from 14th in August to 18th by September 2024. This downward movement in the flower category could be indicative of increased competition or shifting consumer preferences within the state. The absence of Aeriz from the top 30 in certain months suggests a potential area for strategic focus, particularly as they aim to bolster their market presence in Arizona.
In Illinois, Aeriz has maintained a stronghold in the concentrates category, consistently ranking 1st from June through September 2024. This dominance highlights their competitive edge and consumer loyalty in this segment. Conversely, their performance in the vapor pens category has seen a decline, with Aeriz slipping from 28th in June to 35th by September 2024, indicating a potential challenge in maintaining their market share. Additionally, the brand's steady presence in the flower category, where they improved to 8th place in September, suggests a robust strategy in this area. The fluctuation in rankings across different categories offers insights into where the brand might focus its efforts for growth and stability in the Illinois market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Aeriz has shown a consistent presence, maintaining a rank of 9th from June to August 2024, before improving slightly to 8th in September 2024. This steady performance is notable given the fluctuations observed among its competitors. For instance, Nature's Grace and Wellness maintained a strong position, consistently ranking 6th from July to September, indicating robust sales performance. Meanwhile, Cresco Labs experienced more volatility, dropping from 7th in June to 10th in August, before recovering to 7th in September. Savvy saw a decline from 6th in June to 9th in September, suggesting a downward trend in sales. Despite these shifts, Aeriz's stable ranking and slight improvement suggest a resilient market position, potentially appealing to consumers seeking consistency in quality and availability.
Notable Products
In September 2024, Aeriz's top-performing product was Jenny Kush (3.5g) in the Flower category, maintaining its rank as number one with a notable sales figure of 15,366. The GMO (3.5g) also in the Flower category, held steady at the second position after briefly dropping to third in August. Jenny Kush Full Spectrum Hash Oil (1g) made a significant climb to third place from fifth in August, showcasing strong growth in the Concentrates category. Jack Herer (3.5g) remained consistent in its ranking at fourth place since July, while Jenny Kush FSHO Infused Pre-Roll 2-Pack (1g) entered the top five, securing the fifth spot. This month reflects a stable performance for Aeriz, with some products showing upward momentum in rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
