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Dec-2024
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Overview
Market Insights Snapshot
In Arizona, Aeriz's performance in the Flower category has shown some fluctuation over the last few months. Starting with a rank of 22 in September, Aeriz managed to climb to 18 by October, only to see a slight dip back to 22 by December. This indicates a competitive market where maintaining a steady position can be challenging. Despite these rank changes, Aeriz's sales figures in Arizona remained relatively stable, with only minor variations throughout the months. This consistency in sales, despite ranking fluctuations, might suggest a loyal customer base or effective marketing strategies in place.
Meanwhile, in Illinois, Aeriz has demonstrated a strong foothold in the Concentrates category, consistently holding the number one rank from September through December. This dominance is complemented by a steady increase in sales, reflecting a robust demand for their concentrates. However, in the Vapor Pens category, Aeriz did not make it into the top 30, indicating a potential area for growth or reevaluation. In other categories like Edibles and Pre-Rolls, Aeriz has maintained a mid-range presence, with slight movements in rankings that suggest a stable yet competitive environment. Overall, Illinois appears to be a strong market for Aeriz, especially in Concentrates, while opportunities for growth exist in other categories.
Competitive Landscape
In the Illinois flower category, Aeriz has maintained a consistent position in the market, ranking 9th in September, October, and December 2024, with a slight dip to 10th in November. This stability in rank suggests a steady consumer base and effective brand loyalty strategies. However, Aeriz faces stiff competition from Nature's Grace and Wellness, which improved its rank from 8th to 6th in November before settling at 7th in December, indicating a potential threat to Aeriz's market share. Meanwhile, Cresco Labs showed a notable recovery from 13th in October to 8th in December, suggesting a resurgence that could impact Aeriz's future rankings. Good Green also demonstrated significant upward momentum, climbing from 18th in October to 10th in December, reflecting a growing consumer interest that Aeriz must watch closely. Despite these competitive pressures, Aeriz's sales figures have shown resilience, with only a minor fluctuation in November, indicating a robust market presence amidst a dynamic competitive landscape.
Notable Products
In December 2024, Jenny Kush (3.5g) maintained its position as the top-performing product for Aeriz, with impressive sales of 15,539 units, reflecting a consistent lead since September. GMO (3.5g) secured the second spot, climbing back from third place in November. Pink Lemonade Full Spectrum Hash Oil Dablicator (1g) emerged as a new entry in the rankings, debuting at third place in December. Gorilla Cookies (3.5g) dropped to fourth position after holding second place in November, while Jack Herer (3.5g) returned to the rankings at fifth position after being absent in November. This dynamic shift in rankings highlights the competitive nature of Aeriz's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
