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Apr-2024
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Overview
Market Insights Snapshot
In Arizona, Aeriz has shown a consistent performance across several cannabis product categories, with notable standings in both the Concentrates and Flower categories. The brand maintained a top 10 ranking in these categories throughout the early months of 2024, with Concentrates rankings oscillating between 7th and 9th place, and Flower rankings shifting slightly but staying within the 6th to 8th range. This indicates a stable consumer preference for Aeriz's offerings in these segments. However, the brand's entry into the Pre-Roll category in February 2024 at 21st position, and its struggle to break into the top 20 in the Vapor Pens category, with rankings hovering around the 21st to 22nd spots, suggest areas for potential growth or strategic reevaluation.
Meanwhile, in Illinois, Aeriz has demonstrated exceptional strength in the Concentrates category, consistently holding the 1st position from January to April 2024. This dominance is mirrored by its impressive sales figures, which saw a significant increase from January to April, highlighting the brand's solid market presence and consumer loyalty in this category. In contrast, while Aeriz has a foothold in the Edibles, Flower, and Pre-Roll categories, with rankings improving slightly over the months, the Vapor Pens category presents a challenge, with the brand's position slipping from 22nd in January to 24th in April. This downward trend in the Vapor Pens category contrasts sharply with its success in Concentrates and indicates a divergent market performance that could influence future strategic decisions.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Illinois, Aeriz has shown a notable trajectory in terms of its rank and sales among its competitors. Starting in January 2024 ranked 10th, Aeriz gradually improved its position, moving up to 8th by April 2024. This upward movement in rank is indicative of Aeriz's growing presence and consumer preference in the Illinois market. Competitors such as Simply Herb and &Shine have experienced fluctuations in their rankings, with Simply Herb dropping from 3rd to 7th and &Shine moving up from 7th to 6th in the same period. Notably, Aeriz's sales have increased month over month, closing the gap with its competitors, such as Bedford Grow, which saw a rank improvement in March but fell back to 9th in April. Meanwhile, Savvy has shown a declining trend, dropping from 8th to 10th. This analysis highlights Aeriz's positive momentum in the Illinois flower market, suggesting a growing consumer base and increased market share relative to its competitors.
Notable Products
In April 2024, Aeriz saw Jenny Kush (3.5g) leading its sales chart, maintaining its top position from March with a notable figure of 7167 units sold. Following Jenny Kush, GMO (3.5g) climbed to the second spot, showing a significant improvement from its fourth position in March. Durban Poison (3.5g) made its first appearance in the top rankings, securing the third position. Gorilla Cookies (3.5g) and Yuzu Sorbet (3.5g) were newcomers to the top five, ranking fourth and fifth respectively. This month's sales data indicates a dynamic shift in consumer preferences, with several products making their debut in the top rankings.
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