Nov-2024
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Overview
Market Insights Snapshot
Bedford Grow has demonstrated notable performance across various product categories in Illinois. In the Concentrates category, the brand showed a strong upward trend, moving from the 6th position in August 2024 to 3rd in October, before settling at 5th in November. This indicates a solid presence and potential growth in this segment. Conversely, in the Edibles category, Bedford Grow's ranking remained relatively stable between 24th and 30th from August to November, suggesting a less dominant position in this category. The Flower category maintained a consistent ranking around the 10th to 12th positions, which reflects steady demand, although there was a noticeable decline in sales from September to November.
In the Pre-Roll category, Bedford Grow's performance was less consistent, with rankings fluctuating between 22nd and 24th from August to November. This suggests a competitive market environment where Bedford Grow is striving to maintain its position. The fluctuations in ranking could indicate challenges in market penetration or consumer preference shifts. It's worth noting that Bedford Grow did not break into the top 30 brands in any other states or provinces, highlighting both an opportunity for expansion and a current limitation in geographical reach. The insights into these rankings and movements provide a glimpse into Bedford Grow's strengths and areas for potential improvement in the Illinois market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Bedford Grow has experienced fluctuations in its market position from August to November 2024. Initially ranked 12th in August, Bedford Grow improved to 10th place by October but slipped back to 12th in November. This fluctuation is notable when compared to competitors like Aeriz, which maintained a relatively stable rank, consistently holding the 9th position until a slight dip to 11th in November. Meanwhile, Grassroots and Revolution Cannabis demonstrated upward momentum, climbing from ranks outside the top 20 in August to 13th and 14th, respectively, by November. This competitive pressure, alongside a downward trend in sales for Bedford Grow from October to November, suggests a challenging environment where maintaining or improving rank requires strategic adjustments to counteract the gains made by these rising competitors.
Notable Products
In November 2024, Gobby Live Resin Sauce (1g) emerged as the top-performing product for Bedford Grow, leading the sales rankings with a notable figure of 2958 units sold. Following closely, Bruce Banner Pre-Roll (1g) secured the second position, while Lou's Legacy Live Badder (1g) took the third spot. Dawgma Live Resin (1g) and Spiked Punch Live Resin (1g) rounded out the top five, ranking fourth and fifth respectively. This marks a significant debut for these products in the sales rankings, as they were unranked in the previous months. The strong performance in November suggests a growing consumer preference for concentrates and pre-rolls from Bedford Grow.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.