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Oct-2024
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Overview
Market Insights Snapshot
Bedford Grow has shown a dynamic performance across different product categories in Illinois. In the concentrates category, the brand has maintained a strong presence, with rankings fluctuating between third and sixth place from July to October 2024. Notably, they returned to the third position in October, indicating a resurgence in popularity or strategic improvements. On the other hand, the flower category has seen Bedford Grow consistently hover around the 12th to 13th positions, suggesting a stable yet competitive standing in a likely saturated market. The pre-roll segment has been more challenging, with rankings declining from 20th to 27th, which could suggest increased competition or a shift in consumer preferences. This performance across categories highlights Bedford Grow's strengths in concentrates while indicating potential areas for growth or strategic adjustment in pre-rolls.
The edible category has presented a mixed performance for Bedford Grow in Illinois, with rankings remaining mostly stable around the 25th position, except for a slight drop to 26th in October 2024. This stability, despite not breaking into the top 20, suggests a loyal customer base or consistent sales volume, albeit not enough to significantly climb the ranks. The sales figures for October show a decline across several categories, which could be attributed to seasonal trends or increased market competition. While Bedford Grow remains a notable player in Illinois, particularly in the concentrates category, the brand's overall performance suggests room for strategic initiatives to bolster its presence in other segments, such as pre-rolls and edibles. Understanding these dynamics can provide insights into how Bedford Grow might navigate future market conditions.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Bedford Grow experienced a relatively stable position over the past few months, maintaining a rank between 12th and 13th from July to October 2024. This consistency in rank suggests a steady market presence amidst fluctuating performances by competitors. For instance, Cresco Labs saw a decline from 9th to 11th place, indicating a potential opportunity for Bedford Grow to capitalize on Cresco's decreasing sales momentum. Meanwhile, UpNorth Humboldt improved its rank from 20th to 14th, showcasing a strong upward trend that could pose a future threat if Bedford Grow does not innovate or enhance its offerings. Additionally, Grassroots fluctuated significantly, dropping out of the top 20 in August before rebounding to 15th in October, highlighting the volatility in the market. Bedford Grow's stable rank amidst these shifts underscores its resilience but also signals the need for strategic initiatives to climb higher in the rankings, especially as competitors like Midweek Friday maintain a close competition, oscillating between 11th and 13th place.
Notable Products
In October 2024, Bedford Grow's top-performing product was Rudeboi OG Live Resin (1g) in the Concentrates category, securing the number one rank with notable sales of 3848 units. Peach Pomegranate Gummies 5-Pack (100mg), an Edible, followed closely in second place with strong sales performance. Ozone Kush Live Resin (1g) improved its ranking from fourth in September to third in October, reflecting a significant sales increase. Galloping Ghost OG (3.5g) in the Flower category dropped from first in September to fourth in October, showing a slight decline in sales. Drunken Strawberries Pre-Roll (1g) debuted in the rankings at fifth place, indicating a successful market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
