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Dec-2024
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Overview
Market Insights Snapshot
Bedford Grow has shown notable movement in the Illinois market across various cannabis categories. In the Concentrates category, the brand made impressive strides, climbing from a rank of 5 in September 2024 to 2 in October 2024, before settling at rank 4 in November and rank 5 in December. This indicates a strong and competitive presence in the Concentrates market, maintaining a consistent top 5 position. Meanwhile, in the Flower category, Bedford Grow demonstrated steady performance, fluctuating slightly between ranks 10 and 12 throughout the last quarter of 2024. This stability suggests a reliable consumer base and effective product offerings in this category.
However, Bedford Grow's performance in the Edible and Pre-Roll categories in Illinois presents a mixed picture. In the Edible category, the brand maintained a consistent rank of 24 in September and October, but dropped to 30 in November before slightly improving to rank 28 in December. This suggests potential challenges in maintaining market share against competitors. The Pre-Roll category saw a more concerning trend, with Bedford Grow starting at rank 24 in September and October, improving to 22 in November, but then falling out of the top 30 by December. This decline could indicate increasing competition or a shift in consumer preferences, highlighting a potential area for strategic reassessment in the coming months.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Bedford Grow has shown a consistent performance, maintaining a relatively stable rank from September to December 2024. Despite a slight dip in November, Bedford Grow's rank remained within the top 12, indicating steady market presence. However, competitors like Aeriz consistently outperformed Bedford Grow, holding a top 10 position throughout the same period, which suggests a stronger brand preference or market strategy. Meanwhile, Good Green and Revolution Cannabis have shown significant upward trends, with Revolution Cannabis climbing from 18th to 12th place by December, potentially challenging Bedford Grow's market share. This competitive pressure highlights the need for Bedford Grow to innovate or enhance its marketing strategies to improve its rank and sales performance in the coming months.
Notable Products
In December 2024, the top-performing product for Bedford Grow was Lou's Legacy Live Sauce Dablicator (1g) in the Concentrates category, securing the number one rank with impressive sales of 4634 units. Following closely were Mint Biscuit Live Resin (1g) and Dawgma Live Sauce (1g), both also in the Concentrates category, ranking second and third, respectively. Drunken Strawberries Shake (7g) in the Flower category took the fourth spot, while Dawgfather Pre-Roll (1g) in the Pre-Roll category rounded out the top five. Compared to previous months, these products have maintained strong positions, indicating consistent consumer preference and market strength for Bedford Grow's concentrates. The notable sales figures for these top products suggest a stable demand, particularly for their concentrate offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
