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Jan-2025
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Overview
Market Insights Snapshot
In Colorado, Binske's performance across various categories shows a mixed trajectory. In the Concentrates category, the brand has struggled to maintain a top 30 position, slipping from 28th in October 2024 to 38th by January 2025. However, in the Edible category, Binske has shown resilience, hovering around the 27th to 30th positions over the same period. Interestingly, Binske made a notable entry into the Flower category rankings in November 2024, although it did not manage to secure a top 30 spot. The Pre-Roll category saw some positive movement, with Binske climbing from 35th in October 2024 to 28th by January 2025. Meanwhile, in the Vapor Pens category, the brand experienced a decline, dropping from 27th to 31st by January 2025, indicating potential challenges in maintaining market share.
Turning to Illinois and Massachusetts, Binske's performance presents a varied picture. In Illinois, the brand has shown a positive trend in the Flower category, advancing from 45th in October 2024 to 31st by January 2025, while maintaining a strong position in the Pre-Roll category, improving from 18th to 14th. In Massachusetts, however, Binske's rankings in the Flower category have seen fluctuations, with a peak at 45th in December 2024 but dropping to 63rd by January 2025. The Pre-Roll and Vapor Pens categories in Massachusetts have not been as favorable, with Binske failing to secure a top 30 position in recent months. Notably, Binske's presence in New York is emerging, with a ranking in the Flower category in January 2025, suggesting potential growth opportunities in this market.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll market, Binske has demonstrated a steady upward trajectory in rankings, moving from 18th place in October and November 2024 to 14th by January 2025. This improvement is indicative of a significant increase in sales, particularly between November and December 2024, where Binske's sales surged, contrasting with the fluctuating performance of its competitors. Grassroots maintained a relatively stable position, consistently ranking around 11th to 12th, but experienced a notable drop in sales from December 2024 to January 2025. Meanwhile, The Botanist showed a slight decline in rank from 14th to 15th, despite stable sales figures. Paul Bunyan made a remarkable leap from 34th in October to 16th by January, reflecting a strong sales growth trajectory. Additionally, Revolution Cannabis climbed from 31st to 13th, showcasing a robust increase in sales. Binske's consistent rise in rank and sales amidst these dynamic shifts highlights its growing market presence and competitive edge in the Illinois pre-roll sector.
Notable Products
In January 2025, Binske's top-performing product was Double Baked Cake 3.5g in the Flower category, maintaining its number one rank with impressive sales of 5530 units. The Double Baked Cake Pre-Roll 7-Pack 3.5g in the Pre-Roll category climbed to the second position, up from third in December 2024. The Double Baked Cake Pre-Roll 1g entered the rankings at third place, showing strong market acceptance. Jungle Pie 3.5g, also in the Flower category, dropped to fourth place after previously holding the second spot in December 2024. Mixed Berry Gummies 10-Pack 100mg in the Edible category rounded out the top five, maintaining a consistent presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
