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Oct-2024
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Overview
Market Insights Snapshot
In Colorado, Binske's performance across various categories reveals a mix of consistency and challenges. In the Concentrates category, Binske has struggled to maintain a strong position, slipping from 31st in July to 35th by October, indicating a downward trend in this segment. Meanwhile, the Edible category shows a more stable performance, maintaining a rank around the mid-20s throughout the months. However, the Vapor Pens category saw a significant drop from 26th in August to 44th in October, suggesting potential issues in maintaining consumer interest or competition from other brands. Despite these fluctuations, Binske's sales figures in some areas, such as Edibles, have remained relatively steady, reflecting a loyal customer base in specific product lines.
In other states, Binske's performance shows notable variations. In Illinois, Binske has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 20, which highlights a solid market position in this segment. Conversely, in Massachusetts, Binske's Flower category has improved its ranking from 72nd in August to 49th in October, indicating a positive upward trend. However, their Vapor Pens were not ranked in the top categories until October, when they emerged at 48th, suggesting a late but promising entry into this market. In Washington, Binske's Edible category has consistently held the 21st position, showcasing stability in this market. These insights reveal Binske's varied performance across different states and product categories, pointing to areas of both opportunity and challenge.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Binske has experienced a slight decline in its ranking over the past few months, moving from 15th place in July and August 2024 to 17th place in September and October 2024. This trend suggests a need for strategic adjustments to regain its competitive edge. Notably, Miss Grass has maintained a higher rank than Binske, although it also experienced a slight drop from 11th in July to 15th in October. Meanwhile, Blaze Craft Cannabis Flower (IL) showed significant volatility, peaking at 9th place in September before falling to 18th in October, indicating a potential opportunity for Binske to capitalize on market instability. Additionally, The Botanist improved its position from being outside the top 20 in July to 16th in October, highlighting a competitive threat that Binske should monitor closely. Overall, these shifts underscore the dynamic nature of the Illinois Pre-Roll market and the importance for Binske to innovate and adapt to maintain and improve its market position.
Notable Products
In October 2024, Double Baked Cake (3.5g) topped the sales chart for Binske, regaining its number one rank from July after a brief dip in the following months, with a notable sales figure of 2708 units. Tangerine Twist Pre-Roll (1g) maintained its second-place position from the previous month, showing consistent performance in the Pre-Roll category. Zen Crusher (3.5g) appeared in the rankings for the first time, securing the third spot in the Flower category. Tangerine Twist (3.5g) followed closely at fourth, marking its debut in the rankings as well. Honey Cruncher Live Resin Cartridge (1g) rounded out the top five, indicating a strong presence in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
