Dec-2024
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Overview
Market Insights Snapshot
In Colorado, Binske has shown varied performance across different cannabis categories. Their presence in the Concentrates category has seen some fluctuations, with a notable improvement in their rank from 33 in September 2024 to 28 in October, though they dropped to 43 in November before slightly recovering to 36 in December. This indicates a volatile market position. In contrast, Binske's Edible category maintained a relatively stable rank around the mid-20s, reflecting consistent consumer demand. However, the brand's presence in the Flower category was not significant enough to place them in the top 30, highlighting a potential area for growth. Meanwhile, their performance in Vapor Pens saw a decline from a rank of 29 in September to 37 by December, suggesting challenges in maintaining competitive positioning in this segment.
Looking at Binske's performance in Illinois, there is a positive trend in the Flower category, where they climbed from a rank of 49 in September to 41 by December, indicating a strengthening market presence. The Pre-Roll category in Illinois is a standout, with Binske consistently ranking in the top 20, reaching as high as 13 in December, which suggests a strong consumer preference for their products in this category. In Massachusetts, Binske's Flower products have shown an upward trajectory, improving from a rank of 68 in September to 43 by December, while their Vapor Pens did not make it to the top 30 initially but showed gradual entry into the rankings later in the year. Meanwhile, in Washington, Binske maintained a steady position in the Edible category, consistently holding a rank of 21 throughout the last quarter of 2024, indicating stable performance in this market.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll market, Binske has experienced notable fluctuations in its ranking and sales performance over the last few months. While Binske held steady at the 18th position in October and November 2024, it made a significant leap to the 13th spot in December 2024, indicating a positive trend in its market presence. This improvement is particularly noteworthy given the competitive pressure from brands like Grassroots, which consistently maintained a higher rank, moving from 12th to 11th place by December, and Interstate 420, which also saw a steady performance, climbing from 15th to 12th. Meanwhile, 93 Boyz experienced a decline from 7th to 15th, suggesting potential market share opportunities for Binske. The sales trajectory for Binske, with a substantial increase in December, suggests a successful strategy in capturing consumer interest, despite the competitive environment. This dynamic shift highlights the importance for Binske to continue leveraging its strengths to further enhance its market position amidst strong competitors.
Notable Products
In December 2024, Double Baked Cake (3.5g) emerged as the top-performing product for Binske, reclaiming its number one position after a dip in November. This product achieved impressive sales figures, with a notable revenue of 4787 units. Jungle Pie (3.5g) debuted strongly in the rankings, securing the second spot. The Double Baked Cake Pre-Roll 7-Pack (3.5g) entered the rankings at third place, while Sour Cakes Pre-Roll (1g) followed closely in fourth. The Double Baked Cake Pre-Roll (1g) slipped to fifth place, having previously held the top spot in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.