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Mar-2025
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Overview
Market Insights Snapshot
The performance of Butterfly Effect - Grow Ohio across various product categories in Ohio reveals noteworthy trends. In the Beverage category, the brand has shown a strong upward trajectory, moving from the second position in December 2024 and January 2025 to securing the top spot in February and March 2025. This indicates a growing consumer preference for their beverage products, underscored by a significant increase in sales from January to March. Conversely, in the Edible category, Butterfly Effect - Grow Ohio's ranking has been less consistent, with the brand not appearing in the top 30 in February 2025. This absence could suggest challenges in maintaining a competitive edge in this category, despite being ranked 22nd in December 2024 and 26th in March 2025.
In the Concentrates category, Butterfly Effect - Grow Ohio also experienced fluctuations, peaking at the second position in February 2025 before dropping to fourth in March 2025. This movement highlights the competitive dynamics within this category and the need for the brand to sustain its momentum. The Flower category remains a stronghold for the brand, consistently ranking in the top six, with a peak at fifth place in February 2025, supported by robust sales figures. Meanwhile, the brand's performance in the Vapor Pens category shows a positive trend, improving from eighth place in December 2024 to seventh in March 2025, indicating a growing market presence. However, the absence of rankings in the Topical category after January 2025 suggests potential areas for improvement or strategic reassessment.
Competitive Landscape
In the competitive landscape of the Ohio flower market, Butterfly Effect - Grow Ohio has maintained a steady presence, consistently ranking around the 5th to 6th position from December 2024 to March 2025. Despite a slight dip in March 2025, where it fell back to 6th place, its sales figures have shown resilience, with a peak in February 2025. This stability is noteworthy, especially when compared to competitors like Seed & Strain Cannabis Co., which has demonstrated a strong upward trajectory, climbing from 12th in December 2024 to 5th by March 2025, indicating a significant increase in market share. Meanwhile, Buckeye Relief has consistently held the 4th position, showing a slight decline in sales, which could present an opportunity for Butterfly Effect - Grow Ohio to close the gap. Additionally, Grassroots and Eden's Trees have shown fluctuations in rank, with Eden's Trees making notable gains, suggesting a dynamic market environment where Butterfly Effect - Grow Ohio must continue to innovate to maintain and improve its standing.
Notable Products
In March 2025, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, maintaining its consistent first-place ranking from previous months with sales of $16,876. 91 Royale (2.83g) also showed strong performance, climbing back to second place after dropping to third in January and February. Triple Chocolate Chip (2.83g) made a notable surge to third place from fourth in February, showing increased consumer interest. Inferno (2.83g) advanced to fourth place, maintaining steady sales growth since January. Black Jack (2.83g), despite a strong start in January at second place, fell to fifth in March, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
