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Nov-2024
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has shown significant performance across various product categories in Ohio. Notably, the brand has maintained a consistent second-place ranking in the Concentrates category from August to November 2024, demonstrating a steady demand for their products in this segment. In the Beverage category, the brand improved its position from third to second place in November 2024, indicating a positive shift in consumer preference or market strategy. However, the Edible category tells a different story, where the brand's ranking fell from 14th in August to 23rd in November, suggesting potential challenges or increased competition in this space. This mixed performance highlights the brand's strong foothold in certain categories while facing hurdles in others.
In the Flower category, Butterfly Effect - Grow Ohio has shown notable improvement, moving from 12th place in August to 7th place in November. This upward trend suggests a successful strategy in capturing market share or enhancing product offerings in this category. Conversely, the brand did not maintain a top 30 ranking in the Capsules and Topical categories beyond August 2024, which might indicate a need for reevaluation or a strategic pivot in these areas. Meanwhile, the Vapor Pens category saw a fluctuation, with the brand ranking 7th in both August and October, but dropping to 10th in September and then to 8th in November. This indicates a competitive and dynamic market environment in which Butterfly Effect - Grow Ohio is actively competing. Overall, while the brand is excelling in some categories, it faces challenges in others, reflecting the dynamic nature of the cannabis market in Ohio.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has shown a notable upward trend in its ranking over the past few months. Starting from a rank of 12 in August 2024, the brand improved to 7 by November 2024. This positive trajectory suggests a strengthening market position, although it still trails behind competitors like Grassroots and Seed & Strain Cannabis Co., which have maintained relatively higher ranks. Interestingly, Meigs County Grown has also shown significant improvement, jumping from 16 to 5 in the same period, indicating a competitive pressure that Butterfly Effect - Grow Ohio must navigate. Despite these challenges, the brand's consistent rank improvement suggests effective strategies in capturing market share, though it remains crucial for them to continue innovating to compete with top-tier brands in the Ohio market.
Notable Products
In November 2024, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, maintaining its consistent first-place rank from previous months with a sales figure of 18,812. Super Lemon Haze (2.83g), also in the Flower category, retained its second-place position with a slight decrease in sales compared to October. Shoki CO2 Luster Pod (0.85g) in the Vapor Pens category climbed to third place from fourth in October, showing an upward trend in popularity. Layer Cake Live Resin Co2 Luster Pod (0.85g) dropped from third to fourth place, indicating a slight dip in sales performance. 91 Royale (2.83g) re-entered the top five with a fifth-place rank, rebounding from an absence in October rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
