Jan-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has shown notable performance across various cannabis categories in Ohio. In the Beverage category, the brand consistently held the second position from November 2024 to January 2025, indicating a stable market presence with a slight sales dip in January. The Capsules category also reflects a positive trajectory, with the brand improving its rank from third to second by December 2024 and maintaining this position into January 2025. This upward movement in Capsules is complemented by a significant increase in sales, showcasing the brand's growing appeal in this segment. Conversely, the Edible category presents a challenge, as Butterfly Effect - Grow Ohio remained outside the top 20 for most months, suggesting potential areas for growth or repositioning.
In the Flower category, Butterfly Effect - Grow Ohio made impressive strides, climbing from ninth in October 2024 to fifth by January 2025, accompanied by a notable increase in sales. This upward trend highlights the brand's strengthening foothold in one of the most competitive categories. The brand's performance in Vapor Pens, however, shows a slight decline in rank, moving from seventh in October to eighth by January, which may indicate a need for strategic adjustments to regain market share. Additionally, the brand's entry into the Topical category in December 2024, achieving a commendable third rank, suggests a promising new avenue for growth. However, the absence of rankings in certain months across categories could point to areas where the brand is not yet competitive enough to break into the top 30.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has shown a notable upward trend in its ranking and sales performance. From October 2024 to January 2025, Butterfly Effect - Grow Ohio improved its rank from 9th to 5th, indicating a strong competitive position. This upward movement is significant when compared to competitors like Seed & Strain Cannabis Co., which fluctuated between 6th and 12th place, and Certified (Certified Cultivators), which saw a slight decline from 4th to 7th. Meanwhile, Klutch Cannabis maintained a steady 3rd position, showcasing consistent performance. Notably, King City Gardens also demonstrated a strong presence, climbing to 4th place by January 2025. Butterfly Effect - Grow Ohio's sales growth trajectory, particularly the substantial increase from November to December 2024, positions it as a formidable contender in the Ohio market, suggesting potential for further gains if current trends continue.
Notable Products
In January 2025, the top-performing product from Butterfly Effect - Grow Ohio was Layer Cake (2.83g) in the Flower category, maintaining its number one rank consistently from October 2024 through January 2025, with sales reaching 17,617 units. Black Jack (2.83g) surged to the second position, a significant improvement from its fifth place in December 2024, with notable sales growth. 91 Royale (2.83g) held the third rank, although it dropped from second place in December 2024. Super Lemon Haze (2.83g) fell to fourth place from third, experiencing a decrease in sales. Inferno (2.83g) entered the rankings in January 2025 at fifth place, indicating a new entry or a return to the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.