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Oct-2024
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated a varied performance across different cannabis categories within Ohio. In the Beverage category, the brand maintained a strong presence, consistently ranking 3rd from August through October 2024, despite a slight dip in sales from August to October. Their performance in Concentrates has been notably stable, holding the 2nd position across all four months, with a significant sales increase observed from September to October. However, the brand's presence in Edibles has seen a downward trend, dropping from 9th in July to 24th by October, indicating a potential area for improvement.
In contrast, the Flower category saw a positive trajectory, with Butterfly Effect - Grow Ohio climbing from the 14th rank in September to 8th by October, reflecting a notable increase in sales. The Vapor Pens category also showed resilience, with the brand improving its rank from 10th in September to 7th in October, accompanied by a substantial rise in sales. However, the absence of rankings in July for categories like Capsules, Tincture & Sublingual, and Topical suggests they were not in the top 30, which could be seen as a drawback or an opportunity for growth in these segments. Overall, while the brand shows strength in certain categories, there are areas where it could enhance its market presence.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Butterfly Effect - Grow Ohio has experienced notable fluctuations in its ranking over the past few months. Starting in July 2024, it held the 9th position, but saw a dip to 12th in August and 14th in September, before rebounding to 8th place in October. This recovery suggests a positive trend in sales performance, although it still faces stiff competition. For instance, Good Green has shown a consistent upward trajectory, climbing from 12th to 7th place from July to October, indicating a significant increase in market presence. Meanwhile, Certified (Certified Cultivators) has maintained a strong position within the top 6 throughout this period, showcasing robust sales figures. Additionally, Eden's Trees experienced a decline from 4th in September to 9th in October, which may present an opportunity for Butterfly Effect - Grow Ohio to capitalize on shifting consumer preferences. Overall, while Butterfly Effect - Grow Ohio has shown resilience, the competitive dynamics underscore the importance of strategic positioning to enhance its market share in Ohio's flower category.
Notable Products
In October 2024, Layer Cake 2.83g from Butterfly Effect - Grow Ohio maintained its top position in the Flower category, achieving the highest sales figure of 21,694 units. Super Lemon Haze 2.83g also secured the second spot in the Flower category, consistent with its ranking from September. The Layer Cake Live Resin Co2 Luster Pod 0.85g climbed to third place in the Vapor Pens category, showing a significant increase from its fourth-place ranking in September. Shoki CO2 Luster Pod 0.85g made its debut in the rankings, coming in at fourth place in the Vapor Pens category. Black Jack 2.83g saw a decline, dropping from third to fifth place in the Flower category, reflecting a decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
