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Oct-2024
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Overview
Market Insights Snapshot
In Missouri, the cannabis brand CODES has shown a dynamic performance across various categories. Particularly in the Flower category, CODES has maintained a strong presence, consistently holding the top rank in July, August, and October 2024, with a slight dip to the second position in September. This indicates a robust consumer preference for their Flower products, which is further supported by a notable sales figure in July. Meanwhile, in the Pre-Roll category, CODES demonstrated an impressive upward trajectory, moving from fourth place in July to securing the second position by August and maintaining it through October. This upward movement suggests a growing market share and consumer acceptance in this category.
However, CODES faced challenges in the Vapor Pens category in Missouri, where it fluctuated significantly. The brand started at the 22nd position in July, climbed to 12th in August, but then dropped back to 22nd by October. This inconsistency indicates a volatile market presence for CODES in Vapor Pens, highlighting potential areas for improvement or strategic adjustments. The absence of CODES in the top 30 rankings in some months for certain categories could be seen as a point of concern, suggesting that CODES may need to bolster its market strategies to ensure a more stable performance across all product lines.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, CODES has demonstrated impressive resilience and adaptability, maintaining a strong presence throughout the months of July to October 2024. Despite a temporary dip in September, where CODES shifted from the top position to second, it quickly regained its leading rank in October. This fluctuation in rank coincided with a notable decrease in sales during September, suggesting a potential market challenge or strategic shift. Meanwhile, Illicit / Illicit Gardens briefly claimed the top spot in September but otherwise remained consistently in second place, indicating a stable competitive pressure. Flora Farms, on the other hand, experienced more volatility, with ranks ranging from third to eighth, reflecting a less stable market position. This dynamic suggests that while CODES faces strong competition, particularly from Illicit / Illicit Gardens, its ability to rebound and sustain leadership underscores its robust market strategy and brand loyalty.
Notable Products
In October 2024, CODES' top-performing product was Member Berry (3.5g) in the Flower category, which climbed to the number one spot from fifth place in September, with impressive sales of 13,864 units. Gelato Stomper (3.5g) followed in second place, making a significant leap from being unranked in September. Grape Gas (3.5g) maintained a strong presence, securing the third position, though it dropped from first place in September. Leia's OG (3.5g) entered the rankings at fourth place, showing strong sales momentum. Finally, Tropicana Banana (3.5g) saw a slight improvement, moving up from fifth place in September to secure the fifth spot again in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
