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Jan-2025
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Overview
Market Insights Snapshot
In examining the performance of CODES across various categories in Missouri, notable movements are evident. The brand has maintained a strong presence in the Flower category, consistently ranking at the top, except for a brief dip to second place in December 2024. This consistent performance suggests a strong consumer preference and brand loyalty within this category. In contrast, the Vapor Pens category shows a downward trajectory, with CODES slipping from 22nd to 33rd place by January 2025, indicating potential challenges in maintaining competitiveness or consumer interest in this segment.
Additionally, CODES shows varied performance in other categories. The Pre-Roll category sees CODES maintaining a competitive edge, although there was a slight drop to fourth place in December 2024, they quickly rebounded to second place by January 2025. This indicates resilience and potential strategic adjustments that paid off. Meanwhile, the Edible category saw CODES entering the top 30 in November 2024 and slightly improving their position by December, which could signal emerging consumer interest. On the other hand, the absence of CODES in the top 30 for Concentrates until January 2025, when they reached the 16th position, highlights a significant improvement, possibly due to strategic shifts or product innovations.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, CODES has demonstrated remarkable resilience and adaptability, maintaining a strong presence among the top brands. Over the four-month period from October 2024 to January 2025, CODES consistently ranked within the top two positions, briefly dropping to second place in December 2024 but quickly reclaiming the top spot in January 2025. This fluctuation highlights the dynamic nature of the market and CODES' ability to respond effectively to competitive pressures. Notably, Flora Farms emerged as a formidable competitor, momentarily overtaking CODES in December 2024, which underscores the competitive intensity in this category. Meanwhile, Illicit / Illicit Gardens maintained a steady third-place ranking throughout the period, indicating a consistent but less aggressive competitive stance. The sales trends reveal that while CODES experienced a significant sales surge in January 2025, its competitors also saw substantial sales figures, suggesting a robust overall market growth. This competitive analysis underscores the importance for CODES to continue innovating and strategically positioning itself to maintain its leadership in the Missouri flower market.
Notable Products
In January 2025, Hollywood (3.5g) from CODES emerged as the top-performing product, climbing from the fifth position in December 2024 to the first position with sales of 16,504 units. Grape Gas (3.5g) maintained its strong performance, holding steady at the second rank with sales of 12,522 units. Pineapple Breeze (3.5g) debuted impressively in third place, indicating a promising start. Lucinda Williams (3.5g) secured the fourth spot, marking its entry into the rankings. Meanwhile, Gelato Stomper Pre-Roll (1g) re-entered the top five, moving to the fifth position from its previous absence in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
