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Nov-2024
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Overview
Market Insights Snapshot
CODES has shown a strong presence in the Missouri market, particularly in the Flower category, where it consistently held the top position in three out of the four months analyzed, only briefly dropping to second place in September 2024. This indicates a solid market demand and brand loyalty for their Flower products. The Pre-Roll category also saw CODES maintaining a strong position, consistently ranking second, which suggests a stable consumer base and possible growth potential in that segment. However, the Edible category saw CODES entering the top 30 for the first time in November 2024, ranking at 22nd, which could be seen as a positive indicator for potential expansion in this category.
In contrast, CODES faced challenges in the Vapor Pens category in Missouri, with a noticeable decline in rankings from 11th in August 2024 to 24th by November 2024. This downward trend might suggest increased competition or shifting consumer preferences in the Vapor Pens market. The absence of CODES from the top 30 in several categories in previous months could indicate areas where the brand might need to reassess its strategies or product offerings to capture a larger market share. Overall, while CODES demonstrates strength in certain categories, there are clear opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, CODES has demonstrated a strong performance, consistently maintaining its top position in August and October, and reclaiming it in November 2024. Despite a slight dip to the second rank in September, CODES' sales figures showed resilience with a notable recovery in the following months. This fluctuation in rank can be attributed to the competitive pressure from brands like Illicit / Illicit Gardens, which briefly overtook CODES in September. Meanwhile, Flora Farms has been climbing steadily, moving from the eighth position in August to third by November, indicating a potential future threat. The sales trends suggest that while CODES remains a leader, it must continue to innovate and adapt to maintain its edge in this dynamic market.
Notable Products
In November 2024, Grape Gas (3.5g) emerged as the top-performing product for CODES, reclaiming its number one rank from September with sales reaching 12,381 units. Member Berry (3.5g) followed closely in second place, having dropped from its previous top spot in October. Tropicana Banana (3.5g) maintained a consistent performance, ranking third, an improvement from its fifth position in October. Gelato Stomper Pre-Roll (1g) re-entered the rankings at fourth place, showcasing a strong comeback from its absence in prior months. Ice Cream Cake (3.5g) rounded out the top five, marking its debut in the rankings for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
