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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, CODES has shown a varied performance across different cannabis categories. The brand has maintained a stronghold in the Flower category, consistently ranking first from October to December 2024, indicating a steady consumer preference and possibly a robust supply chain. However, the Edible category tells a different story, where CODES only emerged in the rankings in November 2024 at the 23rd position, suggesting either a recent entry into this market or increasing competition. The Pre-Roll category has seen some fluctuations, with CODES dropping from second place in November to fourth in December, which could imply challenges in maintaining market share or shifts in consumer preferences.
Meanwhile, CODES's performance in the Vapor Pens category in Missouri has been on a downward trajectory, starting at the 16th position in September and slipping to 29th by December 2024. This decline could be attributed to increased competition or changing consumer trends favoring other forms of cannabis consumption. Notably, the brand's absence from the top 30 in some months across categories like Edibles earlier in the year could be seen as a missed opportunity or a strategic shift in focus. The overall performance across these categories highlights both strengths and areas for potential improvement for CODES as it navigates the competitive landscape in Missouri.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, CODES has demonstrated a remarkable performance, consistently holding the top rank from October to December 2024. This consistent leadership in the rankings underscores CODES' strong market presence and consumer preference. Notably, Flora Farms has shown significant upward momentum, climbing from the sixth position in September to secure the second spot from October onwards, indicating a robust growth trajectory that could pose a competitive threat to CODES if the trend continues. Meanwhile, Illicit / Illicit Gardens, which started as the top brand in September, has experienced a decline, settling at the third position from October to December. This shift in rankings highlights the dynamic nature of the market, where CODES' ability to maintain its leading position amidst such competition speaks volumes about its strategic market positioning and consumer loyalty. As the market evolves, monitoring these trends will be crucial for stakeholders looking to capitalize on emerging opportunities and potential shifts in consumer preferences.
Notable Products
In December 2024, Tropicana Banana (3.5g) emerged as the top-performing product for CODES, climbing from a consistent third place in September and November to first place, with notable sales of 11,764 units. Grape Gas (3.5g) maintained strong sales, ranking second after previously holding the top position in November. Member Berry (3.5g) dropped to third place in December, despite being the top seller in October. Strawberry Cream Cake (3.5g) entered the rankings in December at fourth place, showcasing its growing popularity. Meanwhile, Hollywood (3.5g) debuted in the rankings at fifth place, indicating a successful launch or increased consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
