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Dec-2024
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Overview
Market Insights Snapshot
Evermore Cannabis Company has shown notable progress in the Maryland market, particularly in the Concentrates category. Over the last few months, the brand has steadily climbed the ranks from 7th place in September 2024 to securing the 4th position by December 2024. This upward trajectory indicates a strong consumer preference and growing brand presence in this segment. In contrast, the Flower category saw a dip in rankings from 8th to 12th place between September and November, before bouncing back to 9th in December 2024, suggesting possible fluctuations in consumer demand or increased competition. Such movements highlight the dynamic nature of consumer preferences and the competitive landscape in Maryland.
In other categories, Evermore Cannabis Company's performance has been mixed. In the Edible category, the brand experienced a slight decline in rankings, moving from 14th in September to 16th in October and November, before improving to 15th in December. This suggests a relatively stable but competitive position in this segment. Meanwhile, in the Vapor Pens category, the brand maintained a steady presence, oscillating between 13th and 15th positions, indicating consistent consumer interest despite the competitive pressures. The Pre-Roll category also saw a gradual improvement, with the brand moving from 15th to 13th place by December. These trends across different categories reflect Evermore Cannabis Company's varied performance, showcasing strengths in some areas while facing challenges in others within the Maryland market.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Evermore Cannabis Company has experienced notable fluctuations in its ranking over the last few months. Starting from a rank of 8th in September 2024, Evermore saw a decline to 12th place by November, before rebounding to 9th in December. This pattern suggests a dynamic market environment where Evermore is striving to maintain its competitive edge. In comparison, Grassroots consistently held a strong position, maintaining a top 7 rank throughout the period, which indicates robust sales performance. Meanwhile, Grow West Cannabis Company showed a significant jump to 7th place in November before dropping back to 11th in December, highlighting potential volatility in their sales strategy. Evermore's December sales figures show a recovery, aligning closely with Garcia Hand Picked, which also saw a resurgence to the 10th rank after a dip. This competitive analysis underscores the importance for Evermore to adapt its strategies to sustain and improve its market position amidst strong contenders like Grassroots and the fluctuating performances of other brands.
Notable Products
For December 2024, Midnight Circus (3.5g) maintained its position as the top-performing product for Evermore Cannabis Company, with sales reaching 11,639 units. Lucky Orchard Pre-Roll 2-Pack (1g) improved its ranking from fourth in November to second in December, indicating a significant rebound in sales performance. Orange Drizzle (3.5g) experienced a slight drop in its ranking from second in November to third in December, though it still retained strong sales figures. Deadband #7 x GC5 #12 (3.5g) entered the top rankings for the first time, securing the fourth position. Midnight Circus Pre-Roll 2-Pack (1g) also made its debut in the rankings, capturing the fifth spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
