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Oct-2024
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Overview
Market Insights Snapshot
FloraCal Farms has demonstrated varied performance across different states and product categories. In Illinois, the brand has maintained a consistent presence within the top 30 for Concentrates, Edibles, and Flower categories from July to October 2024. Particularly in the Concentrates category, FloraCal Farms experienced a slight dip from 15th to 20th position, indicating a potential challenge in maintaining market share. Meanwhile, the brand's performance in the Vapor Pens category has been less robust, as it failed to secure a spot in the top 30, with its ranking slipping from 35th in July to 45th in October. This suggests a need for strategic adjustments in this category to improve its competitive positioning.
In Massachusetts, FloraCal Farms has shown some resilience in the Edible category, where it moved up from 39th in August to 31st in September and maintained that position into October. However, the brand did not appear in the top 30 for Concentrates beyond August, which could imply a shift in consumer preferences or increased competition. In Michigan, FloraCal Farms entered the Concentrates and Edible categories in September, ranking 64th and 69th respectively. While these rankings indicate a relatively new market presence, they also highlight the potential for growth if the brand can capitalize on market opportunities and enhance its brand visibility. Overall, FloraCal Farms' performance reflects both challenges and opportunities across these states and categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, FloraCal Farms has consistently hovered around the 21st rank from July to October 2024, indicating a stable but challenging position just outside the top 20. Despite this, FloraCal Farms faces stiff competition from brands like Kaviar, which fluctuated between the 18th and 22nd ranks, and (the) Essence, which maintained a stronger presence within the top 20, peaking at 15th in July. Notably, Interstate 420 made a significant leap to the 19th rank in September, although it fell back to 23rd by October. These dynamics suggest that while FloraCal Farms maintains a consistent sales performance, there is a need to strategize for a breakthrough into the top 20, particularly as competitors like Kaviar and (the) Essence demonstrate both volatility and resilience in their rankings.
Notable Products
In October 2024, the top-performing product from FloraCal Farms was Pink Lemonade Live Rosin Gummies 10-Pack (100mg), maintaining its number one rank from July and August, despite a slight dip in September. This product achieved a notable sales figure of 6248 units. Morning Dew (3.5g) moved up to the second position, showing consistent performance as it held the top spot in September. Purple Plague (3.5g) rose to third place, improving from its fifth position in both August and September. Meanwhile, Wild Berry Live Rosin Gummies 10-Pack (100mg) fell to fourth place, and Blockberry Pre-Roll (1g) re-entered the top five, marking its return after dropping out of the rankings in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
