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Jan-2025
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Overview
Market Insights Snapshot
FloraCal Farms has shown a varied performance across different categories and states, with notable movements in rankings. In Illinois, the brand maintained a consistent presence in the top 30 for Concentrates and Edibles, holding positions 19 and 20, respectively, over the last few months. However, its performance in the Flower category saw a decline from rank 22 in October 2024 to 27 by January 2025, indicating potential challenges in maintaining market share. Meanwhile, their Vapor Pens category did not make it into the top 30, suggesting a need for strategic adjustments in this segment. This mixed performance highlights the brand's strengths in certain categories while also pointing to areas for potential improvement.
In Massachusetts, FloraCal Farms experienced fluctuations in the Edible category, where it moved from rank 31 in October 2024 to 27 in November, before dropping to 34 in December and slightly recovering to 32 by January 2025. This volatility suggests a competitive landscape that the brand is navigating with varying success. On the other hand, in Michigan, FloraCal Farms made an appearance in the Pre-Roll category at rank 97 in October 2024, but it did not sustain a top 30 position in subsequent months, indicating a significant challenge in capturing a stable market share in this category. These insights into state-level performance provide a snapshot of how FloraCal Farms is engaging with different markets, revealing both opportunities and obstacles in its current strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, FloraCal Farms has experienced some fluctuations in its market position from October 2024 to January 2025. Initially ranked 22nd in October 2024, FloraCal Farms saw a gradual decline, slipping to 27th by January 2025. This downward trend in rank corresponds with a decrease in sales, particularly noticeable in January 2025. In contrast, IC Collective improved its position from 34th to 26th over the same period, indicating a positive sales trajectory. Similarly, Seed & Strain Cannabis Co. maintained a relatively stable rank, ending at 28th, while Legacy Cannabis (IL) showed resilience by climbing back to 25th in January 2025. Notably, Interstate 420 experienced a volatile ranking pattern, yet managed to outperform FloraCal Farms in January 2025. These shifts highlight the competitive pressures FloraCal Farms faces and underscore the importance of strategic adjustments to regain and enhance its market standing.
Notable Products
In January 2025, FloraCal Farms' top-performing product was Purple Plague 3.5g in the Flower category, maintaining its number one rank from December with sales of 6,951 units. Pink Lemonade Live Rosin Gummies 10-Pack held the second position, consistent with December, despite a decline in sales to 5,421 units. Tropical Punch Live Rosin Gummies 10-Pack ranked third, showing steady performance since November. Wild Berry Live Rosin Gummies 10-Pack maintained its fourth position from December, reflecting stable demand. Notably, Vanilla Cake 3.5g entered the top five for the first time, indicating a new preference trend among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
