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Nov-2024
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Overview
Market Insights Snapshot
FloraCal Farms has shown varied performance across different categories and states, with notable movements in rankings. In Illinois, the brand has maintained a strong presence in the Concentrates category, consistently ranking within the top 20 from August to November 2024. However, in the Vapor Pens category, FloraCal Farms struggled to break into the top 30, reflecting a challenging market position. Despite this, there was an uptick in their ranking from 45th in October to 38th in November, suggesting a potential recovery. The Flower category also saw a slight decline in November, moving from 21st to 22nd, although sales figures indicated a steady increase during this period.
In Massachusetts, FloraCal Farms demonstrated a significant improvement in the Edible category, climbing from 40th in August to 26th by November, indicating a growing market share. Their performance in the Concentrates category was less consistent, as they were not ranked in September and October, before reappearing at 26th in November. Meanwhile, in Michigan, the brand faced challenges, failing to secure a top 30 position in the Concentrates and Edible categories during the reported months. Additionally, their presence in the Pre-Roll category was weak, with an 81st rank in October, highlighting areas for potential growth and strategy refinement.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, FloraCal Farms has shown a steady presence, maintaining a rank of 21st from August to October 2024, before slightly dropping to 22nd in November. This consistency in rank, despite an upward trend in sales, suggests a competitive market environment. Notably, The Botanist has demonstrated a significant improvement, climbing from 26th in September to 20th in November, surpassing FloraCal Farms. Meanwhile, 93 Boyz also made a notable leap from 31st in October to 23rd in November, indicating a dynamic shift among competitors. Lula's experienced a decline, dropping from 15th in August to 24th by November, which could present an opportunity for FloraCal Farms to capitalize on. (the) Essence maintained a relatively stable position, fluctuating slightly but remaining ahead of FloraCal Farms. These shifts highlight the importance of strategic positioning and marketing efforts for FloraCal Farms to enhance its competitive edge in the Illinois flower market.
Notable Products
In November 2024, the top-performing product for FloraCal Farms was Pink Lemonade Live Rosin Gummies 10-Pack (100mg), maintaining its leading position with a notable sales figure of 7547 units. Purple Plague (3.5g) rose significantly to second place, showing a substantial increase from its previous third position in October. Morning Dew (3.5g) ranked third, descending slightly from its second place in October. Wild Berry Live Rosin Gummies 10-Pack (100mg) held steady at fourth, while Tropical Punch Live Rosin Gummies 10-Pack (100mg) maintained its fifth position. Overall, the rankings indicate a strong performance in the Edible category, with Pink Lemonade Live Rosin Gummies consistently leading across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
