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Aug-2024
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Overview
Market Insights Snapshot
Grow Sciences has demonstrated varied performance across different product categories in Arizona. In the Concentrates category, the brand maintained a strong presence, starting at rank 5 in May 2024 and gradually dropping to rank 9 by August 2024. Despite this decline, they remained within the top 10, indicating a solid market position. However, their performance in the Vapor Pens category showed a more significant drop, falling from rank 21 in May to rank 37 in August, ultimately exiting the top 30. This drastic decline suggests potential issues in market demand or increased competition. In the Flower category, Grow Sciences showed some resilience, moving up from rank 27 in May to rank 21 in July before slightly falling back to rank 23 in August.
The Edible category presented a relatively stable performance for Grow Sciences in Arizona, maintaining ranks around 25 and 26 throughout the four months. This consistency indicates a steady consumer base for their edible products. On the other hand, the Pre-Roll category saw fluctuating rankings, with the brand peaking at rank 29 in June but falling back to rank 34 by August. Notably, the Pre-Roll category performance did not make it into the top 30 in May, highlighting a challenging market environment. The overall trend suggests that while Grow Sciences has strongholds in certain categories, there are areas, particularly Vapor Pens and Pre-Rolls, where strategic adjustments may be necessary to regain market traction.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Grow Sciences has shown a dynamic performance over the past few months. Notably, Grow Sciences improved its rank from 27th in May 2024 to 21st in July 2024, before slightly dropping to 23rd in August 2024. This fluctuation indicates a competitive market where brands like FENO and TOASTED also experienced significant rank changes. For instance, FENO climbed from 31st in May to 21st in August, showcasing a strong upward trend. Meanwhile, TOASTED saw a more volatile journey, dropping to 29th in June before recovering to 24th in August. The competitive pressure is evident as Grow Sciences' sales peaked in July 2024, indicating a potential for higher market penetration. However, the slight dip in August suggests the need for strategic adjustments to maintain and improve its position against rising competitors like Abundant Organics and GRAS Cannabis, both of which showed consistent improvements in their rankings.
Notable Products
In August 2024, the top-performing product from Grow Sciences was Kush Mints (3.7g) in the Flower category, maintaining its first-place ranking with a notable sales figure of 1830. Gushmints (3.7g), also in the Flower category, debuted in the rankings at second place. Blueberry Hibiscus Rosin Fruit Chews 10-Pack (100mg) in the Edible category secured the third position, up from its previous unranked status. Jelly Rtz (3.7g) in the Flower category moved slightly from third to fourth place. Strawberry Tangerine Rosin Fruit Chews 10-Pack (100mg) in the Edible category dropped to fifth place, down from second in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
