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Dec-2024
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Overview
Market Insights Snapshot
Grow Sciences has shown a consistent performance in the Arizona market, particularly in the Concentrates category, where they have maintained a strong position, ranking third in both September and October before slightly dropping to fourth in November and December. This stability in the top rankings indicates a solid consumer base and effective market strategies in this category. In the Vapor Pens segment, Grow Sciences has demonstrated resilience, improving its rank from 20th in September to 16th in October, before experiencing slight fluctuations in the following months. These movements reflect a competitive edge in the state, though there's room for improvement to break into higher ranks consistently.
In contrast, the brand's performance in the Flower category in Arizona has shown a positive trajectory, moving up from 32nd place in September to 24th by December. This upward trend suggests growing consumer interest and possible expansion in market share. However, in the Pre-Roll category, Grow Sciences has not managed to secure a spot within the top 30 throughout the observed months, which could be seen as a challenge in this segment. Meanwhile, in the Edibles category, the brand has seen varied rankings, initially dropping from 25th in September to 28th in November, but recovering to 25th by December, indicating potential volatility or seasonal demand shifts.
Competitive Landscape
In the competitive landscape of the Arizona flower market, Grow Sciences has shown a notable upward trajectory in its rankings from September to December 2024, moving from 32nd to 24th place. This improvement in rank suggests a positive response to their strategies, despite being outperformed by competitors like Abundant Organics, which consistently maintained a higher position, peaking at 18th in November. Meanwhile, Aeriz and Tru Infusion have shown fluctuating ranks, with Aeriz maintaining a relatively stable position around the 18th to 22nd range, while Tru Infusion experienced a decline, dropping to 25th by December. This competitive environment indicates that while Grow Sciences is gaining ground, it still faces stiff competition from established brands, necessitating continued strategic efforts to enhance market share and sales performance.
Notable Products
In December 2024, the top-performing product for Grow Sciences was the Strawberry Tangerine Rosin Fruit Chews 10-Pack (100mg) in the Edible category, which ascended to the number one rank with sales of $1,941. Gushmints (3.7g) in the Flower category secured the second position, marking its debut in the rankings. Trop Cherry (3.7g), also in the Flower category, followed closely in third place. The Ginger Peach Rosin Fruit Chews 10-Pack (100mg) climbed to fourth from a previous fifth position in October, showing a notable increase in sales. Pink Grapefruit Rosin Chews 10-Pack (100mg) experienced a slight drop from second to fifth place, yet maintained a strong sales presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
