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Oct-2024
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Overview
Market Insights Snapshot
Grow Sciences has shown a consistent performance in the Arizona cannabis market, particularly within the Concentrates category, where it has maintained a steady third-place ranking over the past four months. This stability suggests a strong foothold in this segment, despite a slight dip in sales from July to October. In the Edible category, Grow Sciences has demonstrated a modest improvement, climbing from 28th to 25th position, accompanied by a gradual increase in sales, indicating a growing acceptance and potential for further growth in this segment. However, their presence in the Flower category has been more volatile, with rankings fluctuating from 22nd to 30th before improving to 27th place, suggesting challenges in maintaining a stable market position.
In the Vapor Pens category, Grow Sciences has shown a positive trajectory, improving its ranking from 21st to 16th place over the months, reflecting a significant increase in sales and possibly a successful strategy in capturing consumer interest. Conversely, the Pre-Roll category has seen Grow Sciences struggling to break into the top 30 consistently, with rankings hovering around the mid-30s, indicating potential areas for improvement or strategic realignment. The absence from the top 30 in this category could be seen as a drawback, highlighting the need for targeted efforts to enhance brand visibility and consumer appeal in this segment.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Grow Sciences has experienced notable fluctuations in rank and sales over the past few months. In July 2024, Grow Sciences held a solid position at rank 22, but by September, it had dropped to rank 30, indicating a significant competitive pressure. However, by October, Grow Sciences managed to climb back to rank 27, showing resilience and a potential recovery in sales. Comparatively, Old Pal consistently remained outside the top 20, maintaining a steady rank of 25, while TRIP experienced a decline from rank 21 in July to 28 in October. Meanwhile, Sublime and FENO also showed volatility, with ranks fluctuating but never surpassing Grow Sciences in October. These dynamics suggest that while Grow Sciences faces stiff competition, its ability to rebound in rank highlights its competitive edge and potential for growth in the Arizona flower market.
Notable Products
In October 2024, the top-performing product from Grow Sciences was the Blueberry Hibiscus Rosin Fruit Chews 10-Pack (100mg), maintaining its number one rank from September with notable sales of 1,519 units. Following closely, the Candy Fumez Live Resin Cartridge (0.5g) held the second position, consistent with its ranking in August, despite a slight dip in sales over the months. The Strawberry Tangerine Rosin Fruit Chews 10-Pack (100mg) secured the third spot, showing a slight decline from its September position. A new entrant in the rankings, Cherry Sunburst Live Resin Cartridge (0.5g), debuted at fourth place. Meanwhile, Ginger Peach Rosin Fruit Chews 10-Pack (100mg) entered the rankings for the first time at fifth place, indicating a growing interest in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
