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Jan-2025
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Overview
Market Insights Snapshot
High Heads has shown varied performance across different product categories in Nevada. In the Beverage category, the brand maintained a relatively stable ranking, only dropping from 5th to 7th place over four months, despite a consistent decline in sales. The Edible category saw a similar trend with a slight ranking dip from 12th to 14th, indicating a decrease in market presence. However, the most significant movement occurred in the Flower category, where High Heads experienced a sharp decline from 17th to 49th place, suggesting a substantial drop in demand or increased competition. This trend highlights the challenges High Heads faces in maintaining its position in the rapidly evolving cannabis market in Nevada.
In contrast, the Pre-Roll category showed a more volatile performance. High Heads maintained a consistent 13th place ranking initially but then dropped to 28th before disappearing from the top 30 altogether, indicating a potential area of concern for the brand. Meanwhile, in the Vapor Pens category, High Heads experienced a decline from 8th to 13th place, suggesting a competitive landscape with significant shifts in consumer preferences or brand strategies. The variability in rankings across these categories underscores the dynamic nature of the cannabis industry in Nevada and the need for brands like High Heads to adapt and innovate to sustain their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, High Heads has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 8th in October 2024, High Heads saw a slight improvement to 7th place in November, before dropping to 12th in December and 13th in January 2025. This trend indicates a challenging market environment, particularly as competitors like City Trees and Cannavative maintained relatively strong positions, with City Trees consistently ranking higher than High Heads throughout the period. Meanwhile, Provisions demonstrated resilience by improving its rank from 11th in October to 8th in November, although it also faced some volatility. The sales trajectory for High Heads reflects these ranking changes, with a noticeable decline from November to January, suggesting potential areas for strategic adjustments to regain market share and bolster sales performance in the competitive Nevada vapor pen market.
Notable Products
In January 2025, the top-performing product from High Heads was the Race Fuel OG Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales reaching 1665 units. Following closely was the Bahama Cake Distillate Disposable (0.5g), also in the Vapor Pens category, which improved its ranking from third in November 2024 to second in January 2025. The Sour Merry Berry Strawberry Kiwi Gummies 10-Pack (100mg) in the Edible category held the third position, dropping from its second-place finish in December 2024. The Trippy Berry Drink Puff Punch Drink (100mg) in the Beverage category debuted in the rankings at fourth place for January. Completing the top five was the Thin Mint Cookies Distillate Cartridge (1g), another Vapor Pen product, which maintained a steady presence by holding the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
