.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
High Heads has shown varied performance across different product categories in Nevada over the last few months of 2024. In the Beverage category, they consistently maintained their position around the 5th to 6th rank, demonstrating a stable presence despite a decline in sales from October to December. This highlights a potential area for strategic focus to regain sales momentum. In the Edible category, High Heads improved their ranking slightly from 14th in September to 12th in October, but then settled at 13th in November and December, suggesting a need for innovation or marketing to break into the top ten. However, their performance in the Flower category saw a decline, dropping from 11th in September to 22nd in November, before slightly recovering to 19th in December, indicating challenges in this highly competitive segment.
The Pre-Roll category presented a more concerning trend for High Heads, as their ranking plummeted from 13th in September to 27th by December, falling out of the top 30, which could be a signal of declining consumer preference or increased competition. This downward trajectory suggests an urgent need for a strategic pivot or enhancement of product offerings. Conversely, in the Vapor Pens category, High Heads saw a strong performance initially, moving up to 7th place in November before slipping to 12th in December. This indicates that while they have a solid footing, maintaining a competitive edge will require sustained effort. Overall, High Heads' performance across categories in Nevada reflects a mix of stability and areas that could benefit from strategic interventions to enhance market standing.
Competitive Landscape
In the Nevada Vapor Pens category, High Heads experienced a notable shift in its competitive landscape from September to December 2024. Initially ranked 9th in September, High Heads climbed to 7th place by November, indicating a positive trajectory in market presence. However, by December, the brand saw a decline to 12th place, suggesting increased competition or potential market challenges. This fluctuation is underscored by the consistent rise of INDO, which improved its rank from 15th to 10th during the same period, and Medizin, which maintained a stable position around the 11th rank. Meanwhile, Packs (fka Packwoods) made a significant leap from being outside the top 20 in October to 13th in December, showcasing a remarkable comeback. These dynamics highlight the competitive pressures High Heads faces, emphasizing the need for strategic adjustments to regain and sustain its market position.
Notable Products
In December 2024, the top-performing product for High Heads was the Blackberry Kush Cake Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with notable sales of 3,337 units. Following closely, the Sour Merry Berry Strawberry Kiwi Gummies 10-Pack (100mg) secured the second position in the Edible category. The Tropical Takeoff Gummies 10-Pack (100mg) also made a strong showing, ranking third after having previously been ranked second in September 2024. The Bahama Cake Distillate Cartridge (1g) and Wedding Crashers Popcorn (7g) rounded out the top five, ranking fourth and fifth, respectively, in their categories. This month saw a reshuffling in rankings with some new entries in the top tier, indicating shifting consumer preferences towards vapor pens and edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
