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Nov-2024
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Overview
Market Insights Snapshot
In the state of Nevada, High Heads has demonstrated varying performance across different cannabis categories. The brand has consistently maintained a strong presence in the Beverage category, holding steady at the 6th position for three out of the four months, with a brief rise to 5th place in October. This stability contrasts with their performance in the Flower category, where they experienced significant fluctuations, peaking at 11th in September and dropping to 29th by November. Such volatility in the Flower category could indicate challenges in maintaining consumer interest or supply issues. Meanwhile, their presence in the Pre-Roll category has seen a concerning decline, falling out of the top 30 by November, which suggests a need for strategic adjustments to regain market share in this segment.
High Heads has shown notable progress in the Vapor Pens category, improving its rank from 10th in August to 7th by November, reflecting a positive trend in consumer preference or effective marketing strategies in this segment. However, the Edible category has seen mixed results, with a slight dip from 11th to 13th place between October and November, which might suggest increased competition or changing consumer tastes. The absence of High Heads from the top 30 in any category would be a significant concern, but fortunately, they have maintained a presence in all tracked categories in Nevada. This consistent presence indicates a well-rounded brand strategy, though continuous monitoring and adaptation will be crucial to sustaining and improving their ranking across all categories.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, High Heads has shown a steady upward trajectory in rank over the past few months, moving from 10th in August 2024 to 7th by November 2024. This positive trend in rank is indicative of its growing market presence and effectiveness in capturing consumer interest. Notably, High Heads has outpaced AiroPro, which experienced a decline from 6th to 9th place during the same period, suggesting a potential shift in consumer preference. Meanwhile, Provisions has also been climbing the ranks, reaching 8th place in November, closely trailing High Heads. This competitive pressure highlights the importance for High Heads to continue innovating and differentiating its products to maintain its upward momentum. Additionally, City Trees and TRENDI have consistently maintained strong positions, with TRENDI holding steady in the top 5, underscoring the competitive intensity in this category. High Heads' ability to improve its rank amidst such strong competitors is a testament to its strategic market positioning and product appeal.
Notable Products
In November 2024, the top-performing product for High Heads was the LA Kush Cake Distillate Disposable (0.5g) in the Vapor Pens category, securing the number one rank with notable sales of 3933 units. Following closely, the Bahama Cake Distillate Disposable (0.5g) and Blackberry Kush Cake Distillate Disposable (0.5g) held the second and third positions, respectively, in the same category. The Tropical Cookie Punch Distillate Disposable (0.5g) and Chemdawg Distillate Disposable (0.5g) rounded out the top five, maintaining strong performances. Compared to previous months, these products have consistently dominated the rankings, with no changes in their positions from October 2024. The consistent ranking suggests a stable consumer preference for these particular vapor pen products from High Heads.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
