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Oct-2024
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Overview
Market Insights Snapshot
High Heads has shown a notable performance across various categories in Nevada. In the Beverage category, the brand improved its ranking from sixth to fifth position in October 2024, indicating a positive trend despite a dip in sales during the summer months. Meanwhile, in the Edible category, High Heads maintained a relatively stable presence, with rankings fluctuating between 10th and 14th place before climbing back to 11th in October. This suggests a resilient demand for their edibles, even as they faced competitive pressures. The Flower category saw a significant leap in September, with High Heads jumping to the 10th position, before settling at 17th in October. This fluctuation highlights a potential area for strategic focus to capitalize on the peak performance experienced in September.
The Pre-Roll category also showcased an interesting trajectory for High Heads. The brand improved its standing from 23rd in July to 12th in September but then experienced a drop back to 17th in October. This suggests that while there was a momentary surge in popularity, maintaining consistent market share could be challenging. On the other hand, the Vapor Pens category has been a consistent stronghold for High Heads, maintaining a steady rank around the eighth position, with a notable increase in sales, particularly in October. This consistency in performance could be indicative of a loyal customer base or effective marketing strategies for their vapor products. Overall, while High Heads has shown strong presence in certain categories, there remains room for strategic improvements, particularly in maintaining momentum in the Flower and Pre-Roll segments.
Competitive Landscape
In the Nevada Vapor Pens category, High Heads has demonstrated consistent performance with a steady rank of 8th place in July, September, and October 2024, despite a slight dip to 9th in August. This stability is noteworthy given the competitive landscape, where brands like Cannavative maintained a higher rank of 7th for most months, except for a dip to 10th in September. Meanwhile, City Trees showed significant improvement, climbing from 11th in July to 6th in October, indicating a potential threat to High Heads' position. High Heads' sales have seen a positive trajectory, particularly in October, where they nearly matched Cannavative's sales, suggesting that while they may not always rank the highest, their sales volume is competitive. Brands like Medizin and Sauce Essentials have fluctuated in lower ranks, indicating less stability compared to High Heads. This analysis highlights High Heads' resilience and potential for growth amidst a dynamic market.
Notable Products
In October 2024, the Sativa Infused Pre-Roll (1g) maintained its top position from September as the leading product for High Heads, with sales reaching 4,282 units. Razzle Dazzle Gummies 10-Pack (100mg) emerged as the second-best seller, marking its debut in the rankings. The Tropical Cookie Punch Distillate Cartridge (1g) climbed to the third position from fifth in September, showing a notable increase in popularity. Meanwhile, the LA Kush Cake Distillate Cartridge (1g) slipped from third to fourth place. Galactic Apple Gummies 10-Pack (100mg) entered the top five for the first time, securing the fifth spot in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
