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Oct-2024
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Overview
Market Insights Snapshot
In Massachusetts, Inferno has shown a notable improvement in the Concentrates category, where it climbed from being outside the top 30 in July and August to securing the 29th position by October. This upward movement indicates a growing acceptance and popularity of their products in this segment. However, in the Flower category, Inferno was ranked 96th in July and did not make it into the top 30 in subsequent months, which may suggest a struggle to capture market share in this highly competitive category. The brand's presence in Pre-Roll also saw some fluctuations, maintaining a position within the top 100 throughout the months, but not breaking into the top 30, which highlights a consistent, albeit modest, performance.
In terms of Vapor Pens, Inferno entered the Massachusetts market rankings in September at the 80th position and improved slightly to 76th by October. This indicates a positive trend, although the brand still has significant ground to cover to become a major player in this category. The sales figures for Vapor Pens also reflect this upward trajectory, with a notable increase in October compared to previous months. Despite these gains, the absence of a top 30 ranking in any category other than Concentrates suggests that Inferno faces challenges in achieving broader recognition and market penetration in Massachusetts. Further analysis would be required to understand the brand's strategy and potential areas for growth in these categories.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Inferno has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In September 2024, Inferno climbed to rank 91, a notable improvement from its position at 98 in August, before slightly dropping to 96 in October. This suggests a competitive environment where Inferno is striving to maintain its foothold. Competitors such as Nimbus Vapor Co. consistently ranked higher, although they too saw a decline from 71 in July to 91 in October, indicating a potential market shift or increased competition. Meanwhile, Crispy Commission Concentrates showed a similar volatility, with rankings varying from 89 in August to 99 in October. The sales figures for Inferno have shown a downward trend from August to October, which might be influenced by the competitive pressures from these brands, highlighting the need for strategic adjustments to regain and strengthen its market position.
Notable Products
In October 2024, Wedding Pie Pre-Roll (1g) maintained its position as the top-performing product for Inferno, solidifying its consistent lead with a sales figure of 2954 units. Elvis Pre-Roll (1g) continued its upward trajectory, securing the second spot after climbing from third place in August and second in September. Black Triangle Kush Live Rosin Cartridge (0.5g) held steady at the third rank since its entry in September. Ice Cream Candy Live Rosin (1g) improved its position to fourth place, up from fifth in September. Super Boof (3.5g) re-entered the top five in October, ranking fifth, after not being in the top ranks in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
