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Dec-2024
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown a consistent presence in the New York cannabis market, particularly in the concentrates category where they maintained a stable rank of 19th from September through December 2024. This stability suggests a strong foothold in this product category, as their sales grew steadily over the same period. In the flower category, Ithaca Organics Cannabis Co. demonstrated significant upward momentum, moving from 50th place in September to breaking into the top 30 by December. This notable improvement in rank is accompanied by a substantial increase in sales, indicating growing consumer preference or effective market strategies in this category.
Conversely, the brand's performance in the edible and pre-roll categories showed less dramatic movements. In edibles, they hovered around the 40s rank, which indicates they did not make it into the top 30, a point of concern for potential growth in this segment. Despite this, their sales figures in edibles remained relatively stable, suggesting a loyal customer base. The pre-roll category saw a slight improvement from 59th to 53rd, indicating modest gains. However, the vapor pens category presents a challenge, as they fell out of the top 30 rankings by December, highlighting an area where the brand might need to reassess its strategy to regain competitive standing.
Competitive Landscape
Ithaca Organics Cannabis Co. has shown a significant upward trajectory in the New York flower category, climbing from a rank of 50 in September 2024 to 30 by December 2024. This improvement in rank is indicative of a strong increase in sales performance, contrasting with competitors like House of Sacci, which experienced a decline in rank from 27 to 38 over the same period. Meanwhile, Zizzle and Live (NY) maintained relatively stable positions, though Live (NY) saw a slight drop from 20 to 28. Notably, Hashtag Honey made a remarkable leap from 66 to 31, suggesting a competitive surge that Ithaca Organics Cannabis Co. should monitor closely. The brand's ability to improve its rank amidst fluctuating performances from competitors highlights its growing influence and potential in the market, making it a key player to watch in the New York flower category.
Notable Products
In December 2024, the top-performing product for Ithaca Organics Cannabis Co. was Citral Glue Pre-Roll (1g), maintaining its first-place ranking from October, with sales reaching 1786 units. Piff Haze Pre-Roll (1g) rose to the second position, improving from its fifth-place ranking in November, with significant sales growth. Farmer's Blend Bubble Hash (1g) maintained its third-place position from November, showing consistent performance in the Concentrates category. White Runtz Pre-Roll (1g) dropped to fourth place after leading in November, indicating a slight decline in its sales momentum. Sour Diesel (3.5g) entered the rankings in fifth place, highlighting its emerging popularity in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
