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Oct-2024
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown a notable presence in the New York market across various product categories, with a particularly strong performance in the Concentrates category. Over the months from July to October 2024, the brand has consistently maintained its position within the top 30, specifically ranking 22nd in July, 19th in August, and returning to 22nd in October. This consistent performance highlights a stable consumer base and growing demand for their concentrates. On the other hand, their Flower category has seen a more fluctuating performance, with rankings moving from 31st in July to 47th in September, before improving to 37th in October, indicating some volatility but potential for recovery.
In contrast, the Edible category has experienced a decline in rank, dropping to 42nd in September before bouncing back to 37th in October, suggesting some challenges in maintaining a competitive edge in this segment. The Pre-Roll and Vapor Pens categories have not made it into the top 30, with Pre-Rolls consistently ranked in the 50s range and Vapor Pens not breaking the top 60. This indicates areas for potential growth and improvement. The overall sales trends suggest that while Ithaca Organics Cannabis Co. has a strong foothold in certain categories, there is room for strategic enhancements to elevate their standing in others, especially in the highly competitive New York cannabis market.
Competitive Landscape
In the competitive landscape of the New York flower category, Ithaca Organics Cannabis Co. has experienced notable fluctuations in its market position over the past few months. Starting in July 2024, Ithaca Organics Cannabis Co. held a strong rank of 31, but by September, it had slipped to 47, before recovering slightly to 37 in October. This shift in rank is indicative of a competitive market, where brands like The Botanist consistently maintained a higher position, ranking 25 in September, although it dropped to 35 in October. Meanwhile, Weekenders saw a remarkable improvement, climbing from 61 in September to 30 in October, suggesting a significant increase in consumer preference or strategic marketing efforts. Additionally, Toast re-entered the top 20 in August and maintained its position in September, highlighting its competitive edge. These dynamics underscore the importance for Ithaca Organics Cannabis Co. to innovate and adapt to maintain and improve its market position amidst fierce competition.
Notable Products
In October 2024, the top-performing product for Ithaca Organics Cannabis Co. was Citral Glue Pre-Roll (1g) in the Pre-Roll category, which climbed from fourth place in September to secure the first rank with sales reaching 1,344 units. Colorado Chem (3.5g) in the Flower category moved up from an unranked position in September to the second rank in October, reflecting a strong performance. Ithaca OG Pre-Roll (1g) experienced a slight drop, moving from first place in September to third in October. Gorilla Glue (3.5g) re-entered the rankings at the fourth position after being unranked in September, showing resilience in sales. Lilac Diesel GMO (3.5g) maintained a steady presence, although it slipped from second in September to fifth in October, indicating a slight decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
