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Nov-2024
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Overview
Market Insights Snapshot
In the state of New York, Ithaca Organics Cannabis Co. has demonstrated varied performance across different product categories. Notably, the brand has maintained a consistent presence in the top 30 for Concentrates, achieving a rank of 19 in both September and November 2024, indicating a positive trend with a substantial increase in sales during this period. Conversely, their performance in the Edible category has been less stable, with rankings fluctuating and falling outside the top 30 in multiple months, which could be a cause for concern if the trend continues. The Flower category shows some recovery from a low in September, suggesting potential for growth if this upward trajectory is sustained.
Ithaca Organics' position in the Pre-Roll category has been relatively stable but outside the top 30, with a slight improvement in November 2024. This suggests a modest but noticeable positive change, hinting at potential opportunities for further market penetration. However, the Vapor Pens category has seen a consistent decline in rankings, reaching 70 in November, which might indicate challenges in this segment that need addressing. Overall, while there are areas of concern, such as the performance in Edibles and Vapor Pens, the brand's strong presence in Concentrates and the slight recovery in Pre-Rolls and Flower categories provide a mixed yet hopeful outlook for Ithaca Organics Cannabis Co. in New York.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Ithaca Organics Cannabis Co. has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 31 in August 2024, the brand saw a decline to 49 in September, before recovering to 38 in October and slightly dropping to 40 in November. This pattern indicates a volatile market position, potentially influenced by competitive pressures. For instance, The Botanist maintained a relatively stable presence, ranking between 25 and 35, which could suggest a consistent consumer preference for their offerings. Meanwhile, Toast showed significant improvement, jumping from rank 76 in August to 34 in October, before slightly falling to 41 in November, indicating a strong upward trend that may pose a competitive threat. Packwoods and Gage Farms also present competitive dynamics, with Packwoods re-entering the top 50 in October after a dip in September, and Gage Farms showing a steady climb from rank 50 in August to 36 in November. These shifts highlight the competitive challenges Ithaca Organics Cannabis Co. faces in maintaining and improving its market position in New York's Flower category.
Notable Products
In November 2024, White Runtz Pre-Roll (1g) emerged as the top-performing product for Ithaca Organics Cannabis Co., ascending to the number one rank with sales reaching 1,027 units. Piff Haze Pre-Roll (1g) secured the second position, marking its first appearance in the rankings. Colorado Chem (3.5g), which held the top spot in August, slipped to third place, maintaining a steady presence in the top three over recent months. Farmer's Blend Bubble Hash (1g) entered the rankings at fourth, showcasing a strong debut in the concentrates category. Lilac Diesel GMO Pre-Roll (1g) held steady at fifth place, showing consistent performance compared to October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
