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Jan-2025
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown a consistent presence in the New York cannabis market, particularly in the Concentrates category where it maintained a steady ranking of 19th from October to December 2024, before improving slightly to 18th in January 2025. This suggests a strong foothold in this category, despite a decline in sales from November to January. In contrast, the brand has struggled to gain similar traction in the Edible category, where it fell to 50th place by January 2025, indicating challenges in maintaining competitive sales figures. The Flower category presented a mixed performance, with Ithaca Organics climbing to 33rd place in December 2024 before slipping back to 41st in January 2025, reflecting volatility in this segment.
The brand's performance in the Pre-Roll category has shown slight improvement, moving from 59th in October 2024 to 58th by January 2025, yet it remains outside the top 30, highlighting room for growth. Notably, Ithaca Organics was not ranked in the top 30 for Vapor Pens in December 2024 and January 2025, which points to a significant challenge in this category. This absence from the rankings could indicate either a strategic shift away from this product line or increased competition that the brand has yet to overcome. Overall, while Ithaca Organics Cannabis Co. demonstrates strength in certain categories, there are clear opportunities for improvement and expansion within the New York market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Ithaca Organics Cannabis Co. has shown a dynamic performance in recent months. While it started at rank 43 in October 2024, it improved to 33 by December, before slightly declining to 41 in January 2025. This fluctuation in rank indicates a competitive market environment. Notably, Pura demonstrated a significant upward trend, achieving a peak rank of 22 in December, which could suggest a strong consumer preference shift. Meanwhile, House of Sacci and High Falls Canna New York maintained more stable positions, hovering around the 40s. These competitors' performance suggests that Ithaca Organics Cannabis Co. faces stiff competition, particularly from brands that have managed to either stabilize or improve their standings. This competitive pressure highlights the need for strategic marketing and product differentiation to capture and maintain consumer interest in a rapidly evolving market.
Notable Products
In January 2025, the top-performing product from Ithaca Organics Cannabis Co. was Citral Glue Pre-Roll (1g), maintaining its consistent rank at number one with sales of 961 units. White Runtz Pre-Roll (1g) climbed to the second position, up from fifth place in December, with notable sales growth. Sour Diesel (3.5g) secured the third spot, slightly dropping from its second-place ranking the previous month. Piff Haze Pre-Roll (1g) held steady at fourth, showing minimal change in sales figures. Lilac Diesel GMO (3.5g) entered the rankings at fifth place, indicating a solid performance for a new entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
