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Jan-2025
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Overview
Market Insights Snapshot
Legacy Cannabis (IL) has demonstrated varied performance across different product categories in Illinois. In the concentrates category, the brand maintained a steady presence within the top 30, with rankings fluctuating slightly between 22nd and 24th over the months from October 2024 to January 2025. Despite a noticeable dip in sales in January 2025, the brand managed to stay relevant in this competitive category. The flower category, a significant segment for Legacy Cannabis (IL), also saw a stable performance, with the brand consistently ranking within the top 30. Notably, there was a temporary drop to 30th position in December 2024, but a recovery followed in January 2025. This indicates resilience and a solid foothold in the flower market within the state.
In contrast, the brand's performance in the edible category has been less consistent, with rankings hovering around the 40th mark, indicating that it did not break into the top 30 during the observed period. This suggests potential challenges in gaining a stronger market share in edibles. The pre-roll category also presented some volatility, with rankings ranging from 22nd to 32nd, reflecting fluctuations in consumer demand or competitive dynamics. Interestingly, Legacy Cannabis (IL) was absent from the top 30 rankings in the vapor pens category, signifying either a strategic gap or an area with room for growth. This absence highlights the potential for the brand to explore strategies to enhance its presence in this segment.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Legacy Cannabis (IL) has experienced fluctuations in its market position, reflecting the dynamic nature of the industry. Over the last four months, Legacy Cannabis (IL) has seen its rank shift from 25th in October 2024 to 26th in November, dropping to 30th in December, before rebounding to 25th in January 2025. This volatility suggests a competitive pressure from brands like TwentyTwenty (IL), which consistently improved its rank from 27th to 24th over the same period, and Island, which climbed from 38th to 23rd. While Legacy Cannabis (IL) managed to recover its rank by January, its sales trajectory indicates a need for strategic adjustments to maintain competitiveness, especially against rising brands like IC Collective, which improved its rank from 34th to 26th. These insights underscore the importance of agile marketing strategies and product differentiation to sustain and enhance Legacy Cannabis (IL)'s market presence in Illinois.
Notable Products
In January 2025, the top-performing product for Legacy Cannabis (IL) was Purple Cherry Ripple #2 (3.5g) in the Flower category, which climbed to the number one rank from second place in December 2024, with sales of $1,174. Honey Bananas (1g), also in the Flower category, debuted in the rankings at the second position. Cotton Candy Distillate Gummies 10-Pack (100mg) maintained a strong presence in the Edible category, ranking third, slightly down from its second-place finish in October 2024. LSD Shake (7g) in the Flower category dropped to fourth place after previously holding the top spot in October 2024 and second in November 2024. Lastly, LSD (3.5g), another Flower product, rounded out the top five, having previously been ranked first in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
