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Oct-2024
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Overview
Market Insights Snapshot
Legacy Cannabis (IL) has shown varied performance across different cannabis categories in Illinois over the past few months. In the Concentrates category, the brand experienced a notable fluctuation, moving from rank 20 in July to 28 by October, indicating a decline in market presence despite a strong August. This is a significant trend to watch as it suggests potential challenges in maintaining a consistent consumer base within this category. On the other hand, the Flower category has been a more stable performer for Legacy Cannabis (IL), maintaining a rank of 26 from September to October, after an improvement from 30 in July. This stability in the Flower category, coupled with relatively high sales figures, suggests a solid footing in a competitive market segment.
In contrast, the Edible and Pre-Roll categories have shown less promising trends. Legacy Cannabis (IL) failed to break into the top 30 rankings in Edibles, with its rank slipping slightly from 35 in July to 38 in October, indicating a struggle to capture a larger share of the market. Similarly, the Pre-Roll category shows inconsistent performance, with the brand hovering around the 34 to 38 rank range over the months. Notably, the Vapor Pens category did not see Legacy Cannabis (IL) in the top 30 after August, which could point to a significant gap in market penetration or competition. This absence from the rankings in later months could be a critical area for strategic reassessment, as it highlights a potential weakness in a growing product category.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Legacy Cannabis (IL) has demonstrated a stable yet challenging position. Over the past few months, Legacy Cannabis (IL) maintained its rank at 30th in July and August 2024, before improving slightly to 26th in September and October 2024. This improvement in rank coincides with a notable increase in sales from August to September, although sales slightly dipped in October. In comparison, Lula's experienced a significant drop in rank from 15th in August to 24th in October, reflecting a downward trend in sales. Meanwhile, Fig Farms improved its rank from 35th in September to 27th in October, indicating a positive sales trajectory. Seed & Strain Cannabis Co. saw a decline in rank from 24th to 28th from September to October, correlating with a decrease in sales. TwentyTwenty (IL) showed a fluctuating performance, ending October at 25th, slightly better than its September rank. These dynamics suggest that while Legacy Cannabis (IL) is holding its ground, it faces stiff competition from brands like Fig Farms, which are gaining momentum in the market.
Notable Products
In October 2024, the top-performing product from Legacy Cannabis (IL) was LSD Shake (7g) in the Flower category, securing the number one rank with sales of 1984 units. The Purple Cherry Ripple #2 Pre-Roll (1g) followed closely in the second position, showing a strong market presence with notable sales. The Cotton Candy Distillate Gummies 10-Pack (100mg) dropped from first place in August to third in October, indicating a shift in consumer preference. The LSD Pre-Roll (1g) entered the rankings at fourth place, showcasing its growing popularity. Midnight Phonk (3.5g) experienced a decline from first in September to fifth in October, reflecting a decrease in demand or increased competition within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
