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Nov-2024
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Overview
Market Insights Snapshot
Legacy Cannabis (IL) has shown a varied performance across different product categories in Illinois. In the Concentrates category, the brand has seen fluctuations in its ranking, moving from 15th in August 2024 to 24th by November, indicating a downward trend with a slight rebound towards the end. The Flower category, however, tells a different story, with Legacy Cannabis climbing from 30th place in August to 25th in October, before settling at 27th in November. This suggests a relatively stable performance with some positive momentum during the fall months. The Pre-Roll category also highlights an upward trend, as the brand improved its ranking from 35th in August to 26th by November, reflecting a significant increase in market presence over the months.
In contrast, the Vapor Pens category presents a more challenging scenario for Legacy Cannabis in Illinois. The brand only appeared in the rankings in August, at 62nd place, and subsequently fell out of the top 30, indicating a struggle to maintain a competitive edge in this segment. Meanwhile, the Edible category shows a consistent but lower-tier performance, with rankings hovering just outside the top 30, from 37th in August to 39th in November, suggesting a need for strategic adjustments to improve market standing. Despite these challenges, Legacy Cannabis has demonstrated resilience and potential for growth, particularly in the Pre-Roll and Flower categories, where there are signs of positive movement.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Legacy Cannabis (IL) has shown a steady improvement in its ranking over the past few months. Starting from the 30th position in August 2024, it climbed to 27th by November 2024. This upward trend is notable, especially when compared to competitors like Kaviar, which fluctuated between the 18th and 25th positions, and Seed & Strain Cannabis Co., which remained consistently outside the top 20. Meanwhile, TwentyTwenty (IL) maintained a relatively stable position slightly ahead of Legacy Cannabis (IL). Despite not breaking into the top 20, Legacy Cannabis (IL)'s consistent sales growth indicates a positive trajectory, contrasting with the more volatile performance of some of its competitors. This suggests that Legacy Cannabis (IL) is gaining traction in the market, potentially positioning itself for further advancement in the rankings.
Notable Products
In November 2024, Legacy Cannabis (IL) saw LSD Shake (7g) maintain its top position in the Flower category, continuing its lead from October with sales of 1,813 units. Sour Blue Razz Lemonade Distillate Gummies 10-Pack (100mg) made a notable entry as the second best-selling product, marking its reappearance after not being ranked in the previous two months. LSD (3.5g) emerged as the third top performer in the Flower category, while Strawberry Distillate Gummies 10-Pack (100mg) dropped to fourth place from its consistent third position in August and September. The LSD Pre-Roll (1g) rounded out the top five, slipping one place from October. Overall, November saw a reshuffling in rankings, with significant gains for some products and a few drops, highlighting a dynamic sales landscape for Legacy Cannabis (IL).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
