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Oct-2024
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Overview
Market Insights Snapshot
Made By A Farmer's performance across different categories in Michigan shows varied results over recent months. In the Concentrates category, the brand has seen a fluctuating presence, re-entering the top 30 in October 2024 after a temporary absence in September. This indicates a potential recovery or strategic adjustment that has improved their market position. Conversely, in the Edible category, Made By A Farmer has maintained a steady presence, consistently ranking just outside the top 50, which suggests a stable market share that could be leveraged for future growth. The Topical category stands out with Made By A Farmer holding a strong position, consistently ranked 8th in both August and September, though data for October is not available, which might be indicative of a data reporting gap or a drop from the rankings.
The Vapor Pens category presents a different scenario, where Made By A Farmer has entered the rankings at 97th in August and slightly improved to 90th by October. This upward movement, although modest, suggests a positive trend that could be indicative of increasing consumer interest or effective marketing strategies. However, the absence from the top 30 in July and the subsequent rankings imply that there is significant room for growth and improvement. The brand's varied performance across categories highlights the dynamic nature of the cannabis market in Michigan and underscores the importance of strategic positioning and consumer engagement to enhance market presence and sales performance.
Competitive Landscape
In the Michigan Vapor Pens category, Made By A Farmer has shown a fluctuating performance in recent months, with its rank improving from 97th in August 2024 to 86th in September, before slipping slightly to 90th in October. This indicates a moderate upward trend in sales, though not as strong as some competitors. For instance, Common Citizen maintained a higher rank, peaking at 45th in September before dropping to 87th in October, suggesting a more volatile but generally stronger market presence. Meanwhile, Legit Labs experienced a significant decline, from 37th in July to 94th in October, which could be an opportunity for Made By A Farmer to capture some of their market share. Additionally, Sky High Gardens (WA) and Cannalicious Labs have shown inconsistent rankings, with Sky High Gardens notably absent from the top 20 in July and October, while Cannalicious Labs re-entered the top 100 in September and October. These dynamics highlight a competitive landscape where Made By A Farmer can potentially leverage its recent improvements to climb further up the ranks.
Notable Products
In October 2024, the top-performing product from Made By A Farmer was the Mimosa Hash Rosin Vegan Gummies 10-Pack (200mg), which climbed to the number one position from third place in September. The Strawnana Hash Rosin Solventless Vegan Gummies 10-Pack (200mg) also improved its ranking, moving up to second place from fifth in the previous month. The Death Coast Live Hash Rosin Disposable (0.5g) made a notable entry into the rankings at third place with sales of 983 units. The G.O.S. Live Hash Rosin Disposable (0.5g) and Strawnana Live Hash Rosin Disposable (0.5g) followed closely, securing the fourth and fifth positions respectively. This shift indicates a growing consumer preference for vapor pens alongside the continued popularity of edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
