.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Made By A Farmer has experienced varied performance across different product categories in Michigan. In the Concentrates category, the brand showed a significant improvement in October 2024, jumping to the 54th position from not being in the top 30 in previous months. However, this momentum was not sustained as it fell back to 64th place in November. This fluctuation suggests a volatile market presence in Concentrates, possibly indicating inconsistent consumer reception or supply challenges. In contrast, the Edible category demonstrated stability with consistently being ranked around the mid-50s, culminating in a slight improvement to 53rd place in November. This steadiness in Edibles could signify a more loyal customer base or effective marketing strategies in this segment.
Interestingly, Made By A Farmer's performance in the Topical category in Michigan was strong, with the brand holding a position within the top 10 as of September, though specific rankings for the subsequent months are unavailable, indicating a potential drop out of the top 30. The Vapor Pens category presented a challenge, as the brand was not in the top 30 in August and November, and only managed to secure the 93rd and 100th rankings in September and October, respectively. This suggests that Made By A Farmer may need to reassess its approach in the Vapor Pens category to gain a competitive edge. Overall, while there are promising signs in certain categories, the brand faces hurdles in achieving consistent top-tier performance across the board in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Made By A Farmer has shown a steady presence, although it has faced challenges in climbing the ranks compared to its competitors. Over the months from August to November 2024, Made By A Farmer's rank fluctuated slightly, peaking at 53rd in November, indicating a minor improvement from its 56th position in August. Despite this, it remains behind brands like Terra, which consistently held a top 50 position, and Skymint, which improved its rank from 48th to 44th over the same period. In terms of sales, Made By A Farmer has seen a positive trend, with sales increasing from August to November, although it still trails behind the higher sales figures of Terra and Skymint. This suggests that while Made By A Farmer is making progress, there is still significant ground to cover to compete with the leading brands in the Michigan edible market.
Notable Products
In November 2024, the top-performing product from Made By A Farmer was Raspberry Gummies 10-Pack (200mg) in the Edible category, securing the number one rank. Peach Gummies 10-Pack (200mg) also maintained a strong position, holding onto the second rank with notable sales of 1178 units. The Made By A Farmer x Kinship - Aunt Gemima Bubble Hash Infused Pre-Roll (1g) saw a drop to the third rank, down from its previous leading positions in September and October. Both Grape Breath Hash Rosin Vegan Gummies and Mimosa Hash Rosin Vegan Gummies, tied in fourth place, experienced a slight decline from their October rankings. Overall, the Edible category dominated the top spots, illustrating a consistent consumer preference for these products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
