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Jan-2025
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Overview
Market Insights Snapshot
Made By A Farmer has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand has struggled to break into the top 30, with rankings fluctuating between 63rd and 79th over the months from October 2024 to January 2025. This suggests a competitive landscape or potential areas for improvement in this category. Conversely, the brand has made a notable impact in the Edible category, maintaining a steady climb from 56th to 52nd place, indicating a positive reception and possibly a growing consumer base. This upward trend in Edibles is supported by increasing sales figures, reflecting consumer interest and demand.
In the Pre-Roll category, Made By A Farmer emerged on the scene in December 2024, entering at 80th place and improving to 73rd by January 2025. This late entry into the top rankings suggests either a recent product launch or a strategic push in this segment. Interestingly, the Topical category presents a different story, with the brand achieving a strong 7th place rank in December 2024, although the absence of a ranking in other months could imply either a temporary spike or a seasonal product offering. Meanwhile, in the Vapor Pens category, the brand made it into the top 100 in November 2024 and improved slightly by January 2025, indicating potential growth in this popular category, albeit from a lower starting point.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Made By A Farmer has shown a promising upward trajectory in recent months. After not being in the top 20 for October and November 2024, the brand entered the rankings at 80th place in December 2024 and improved to 73rd by January 2025. This upward movement is notable, especially when compared to competitors like Fluresh, which saw a significant decline from 24th in October 2024 to 82nd by January 2025, indicating a potential shift in consumer preferences. Meanwhile, Dog House and Galenas have shown fluctuations, with Dog House improving its rank from 94th to 74th, and Galenas rebounding to 67th after a brief absence from the top 20. These dynamics suggest that Made By A Farmer is gaining traction in a competitive market, potentially positioning itself for further growth if it continues to capitalize on this positive trend.
Notable Products
In January 2025, the top-performing product from Made By A Farmer was the Blood Orange Bubble Hash Infused Pre-Roll (1g), which climbed to the number one spot from its previous rank of third in December 2024. The Sour Diesel Bubble Hash Infused Pre-Roll (1g) maintained its second-place position from the previous month. The CBG Gummy Bears Bubble Hash Infused Pre-Roll (1g) slipped from first in December to third in January. Notably, the Blood Orange Bubble Hash Infused Pre-Roll achieved a sales figure of 3719 units. The Grape Breath Hash Rosin Vegan Gummies 10-Pack (200mg) re-entered the rankings in January, securing the fifth position after being absent in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
