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Sep-2024
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Overview
Market Insights Snapshot
In Michigan, Made By A Farmer has shown varying performance across different cannabis categories. In the Concentrates category, the brand's rankings have progressively declined from 53rd in June to 94th by September, indicating a significant drop in market competitiveness. This downward trend is mirrored by a decrease in sales, with a notable reduction from June to September. Conversely, in the Edible category, Made By A Farmer has exhibited more stability, with a slight improvement in rankings from 74th in July to 64th in September, suggesting a potential area of resilience or growth for the brand. However, the brand was not ranked in the top 30 for Pre-Rolls in June and subsequent months, highlighting a potential gap or underperformance in this category.
The Topical category presents a more promising outlook for Made By A Farmer in Michigan. The brand maintained a strong position, ranking 8th in both August and September, which could indicate a solid foothold in this niche market. Meanwhile, in the Vapor Pens category, the brand entered the rankings in July at 96th and showed some improvement in August, climbing to 90th, before returning to 96th in September. This fluctuation suggests a volatile performance that may require strategic adjustments to maintain or improve its standing. The absence of rankings in certain categories or months, such as Pre-Rolls and Vapor Pens in June, underscores areas where the brand may not currently compete effectively or could potentially expand its market presence.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Made By A Farmer has experienced notable fluctuations in its rankings over the past few months, reflecting a dynamic market environment. Starting at rank 67 in June 2024, Made By A Farmer saw a dip to 74 in July, before climbing back to 69 in August and further improving to 64 by September. This upward trend in rank is indicative of a recovery in sales performance, particularly when compared to brands like Shatter House Extracts, which, despite a gradual improvement in rank from 80 to 71, still trails behind Made By A Farmer in sales. Meanwhile, Goody Bag and High TeHC have shown more volatile sales patterns, with Goody Bag experiencing a significant drop in sales from June to August before stabilizing, and High TeHC showing a similar dip in July with a recovery by September. Fresh Canna also presents an interesting case, with a dramatic rise in rank from 88 in July to 55 in August, although it fell back to 65 in September, suggesting a highly competitive and fluid market. These shifts highlight the importance for Made By A Farmer to continue leveraging its recent momentum to capture more market share and solidify its position in the Michigan edible category.
Notable Products
In September 2024, the top-performing product from Made By A Farmer was the Blood Orange Bubble Hash Infused Pre-Roll (1g) in the Pre-Roll category, reclaiming its position as the top seller after being ranked second in July and August. Notably, the THC/CBN 1:1 Grape Full Spectrum Nano Vegan Gummies 10-Pack rose to the second spot with notable sales of 885 units, demonstrating significant growth from its consistent fourth place in the previous months. The CBD/THC 1:1 Strawberry Kiwi Gummies moved up to third place, showing a steady increase from fifth in August. A new entry in the rankings, the CBD Full-Spectrum Hemp Muscle Freeze Roll On, debuted at fourth place in the Topical category. The Jedi Kush Bubble Hash Infused Pre-Roll dropped to fifth, marking a significant decline from its first-place position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
