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Nov-2024
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Overview
Market Insights Snapshot
Medizin has shown remarkable consistency in the Nevada market, particularly in the Concentrates category, where it has maintained the top position from August through November 2024. This sustained leadership indicates strong brand loyalty and market penetration. In the Flower category, Medizin ascended from second to first place by November, highlighting a significant upward trajectory despite a dip in sales from October to November. However, their absence from the Topical category ranking in August, followed by a rapid rise to the top by November, is noteworthy and suggests an effective strategic shift or product introduction that captured consumer interest quickly.
In the Pre-Roll category, Medizin's performance improved from 11th place in August to 6th by October, where it stabilized through November. This movement suggests a growing acceptance of their pre-roll products, although they are still outside the top five. Meanwhile, in the Vapor Pens category, Medizin's rankings have shown modest improvement, moving from 14th in September to 11th in November, indicating a gradual but positive trend. The absence of a ranking in the Topical category for August followed by a strong presence in subsequent months might reflect a new product launch or marketing campaign that successfully resonated with consumers. These dynamics across categories and months reveal a brand that is both resilient and adaptive in a competitive market.
Competitive Landscape
In the Nevada flower category, Medizin has demonstrated a notable upward trend in its market position, climbing from a consistent second place from August to October 2024 to securing the top rank in November 2024. This shift indicates a strategic gain over its primary competitor, STIIIZY, which held the leading position for three consecutive months before dropping to second place in November. Despite STIIIZY's higher sales figures in the earlier months, Medizin's ability to overtake them suggests effective marketing or product strategies that resonate well with consumers. Meanwhile, Rythm maintained a stable third position, indicating consistent performance but not posing a significant threat to Medizin's ascension. This competitive dynamic highlights Medizin's potential to further capitalize on its momentum and expand its market share in Nevada's flower segment.
Notable Products
In November 2024, the top-performing product for Medizin was Mango Kush (3.5g) in the Flower category, maintaining its rank from October and achieving a notable sales figure of 5745 units. Cap Junky (3.5g), also in the Flower category, ranked second, dropping from its previous first-place position in September. The Cap Junky Solventless Infused Pre-Roll (1g) emerged as a new entry, securing the third position in the Pre-Roll category with impressive sales. Neon Rainbowz (3.5g) and Silver Reserve (3.5g) also made their debut in the rankings, taking fourth and fifth places, respectively, in the Flower category. This shift indicates a growing diversification in product preference among consumers for Medizin in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
