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Jan-2025
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Overview
Market Insights Snapshot
Medizin has demonstrated a consistent performance in the Nevada market, particularly excelling in the Concentrates category where it has maintained the top position from October 2024 through January 2025. This indicates a strong foothold and possibly a loyal customer base in this segment. In the Flower category, although Medizin started strong at the second position, it slipped slightly to third place by December 2024 and maintained that position into January 2025. This movement could suggest increased competition or shifts in consumer preferences. Notably, in the Topical category, Medizin achieved the first rank in November and December 2024, but experienced a drop to the second position in January 2025, which could be worth exploring further for insights into market dynamics or product changes.
In the Pre-Roll category, Medizin maintained a stable performance, holding the sixth position in October and November 2024, dropping slightly to eighth in December, but rebounding back to sixth in January 2025. This fluctuation might reflect seasonal trends or promotional activities. The Vapor Pens category presents an interesting upward trajectory for Medizin, starting from the twelfth position in October 2024 and climbing to seventh by January 2025. This positive trend could indicate successful product innovation or marketing strategies that resonate with consumers. It's worth noting that Medizin did not appear in the top 30 for certain categories in other states, which could suggest areas for potential growth or expansion outside of Nevada.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, Medizin has experienced notable shifts in its market position over recent months. From October 2024 to January 2025, Medizin consistently held the second or third rank, indicating a strong but slightly fluctuating presence. This is primarily due to the competitive pressure from brands like STIIIZY, which maintained a dominant first position throughout this period, and Alternative Medicine Association / AMA, which showed a consistent upward trend, moving from third to second place by December 2024. Despite these challenges, Medizin's sales figures suggest a robust performance, although slightly lower than its competitors, reflecting a need for strategic adjustments to regain its higher rank. The brand's ability to maintain a top-three position amidst such fierce competition highlights its resilience and potential for growth in the Nevada market.
Notable Products
In January 2025, Biscotti BX1 (3.5g) from the Flower category emerged as the top-performing product for Medizin, climbing from a third-place ranking in December 2024 to first place with sales of 6316 units. Chloe (3.5g) made a strong debut in the rankings, securing the second position with notable sales figures. Motorbreath (3.5g) followed closely in third place, marking its entry into the top ranks. Orange Push Pop (3.5g) achieved fourth place, demonstrating a competitive performance among the new entries. Daily Grape (3.5g) slipped to fifth place from its previous second position in December, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
