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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Monopoly Melts has shown varied performance across different categories. In the Concentrates category, the brand made a notable comeback, climbing from a rank of 36 in October to 23 in November, indicating a significant improvement in market presence. This upward trend suggests a growing consumer preference or effective marketing strategies. Conversely, in the Edible category, Monopoly Melts did not make it into the top 30 rankings for October and November, which could be a concern for their market share in this segment. Such a drop-off might reflect increased competition or a shift in consumer interest away from their products.
For Pre-Rolls, Monopoly Melts experienced a downward trajectory, slipping from rank 42 in August to being out of the top 30 by November. This decline could signal challenges in maintaining product appeal or distribution effectiveness. Interestingly, in the Vapor Pens category, the brand re-entered the top 30 rankings in November at position 57 after being absent in October. This re-entry might suggest a recovery or strategic adjustments that have begun to pay off. The fluctuations in rankings across these categories highlight the dynamic nature of the cannabis market in Missouri and the need for brands like Monopoly Melts to continuously adapt to changing consumer preferences and competitive pressures.
Competitive Landscape
In the Missouri concentrates market, Monopoly Melts has shown a notable upward trajectory in recent months, climbing from a rank of 40 in September 2024 to 23 by November 2024. This improvement in rank suggests a positive reception of their products, despite earlier challenges. In contrast, Covert Extraction experienced fluctuations, dropping out of the top 20 in October before recovering slightly in November. Meanwhile, Safe Bet maintained a relatively stable presence, hovering around the 20s rank, while Dark Horse Cannabis made a significant leap to rank 20 in October. The consistent performance of these competitors highlights the competitive landscape Monopoly Melts faces, yet their recent sales growth indicates a strengthening position. With Royale entering the top 20 in November, the market dynamics are poised for further shifts, making it crucial for Monopoly Melts to continue leveraging their momentum to capture more market share.
Notable Products
In November 2024, Monopoly Melts saw the Blumosa Cold Cure Live Rosin Baller Jar (3.5g) leading the sales charts, securing the top rank in the Concentrates category with impressive sales figures of 519 units. The Strawberries & Cream Live Rosin Disposable (0.5g) maintained a strong position, ranking second in Vapor Pens, a notable rise from its fourth position in September 2024. The Blumosa Live Rosin Disposable (0.5g) made a significant debut in November, ranking third in the same category. Meanwhile, the Strawberries and Cream Live Rosin Cartridge (0.5g) entered the rankings at fourth place. The Blackberry Live Rosin Gummies 10-Pack (100mg) did not appear in the top ranks for November, following its fifth-place position in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
