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Jan-2025
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Overview
Market Insights Snapshot
Monopoly Melts has shown a dynamic performance across various categories in the state of Missouri. In the Concentrates category, the brand made a notable leap from the 38th position in October 2024 to the 25th position by January 2025, indicating a positive upward trajectory. This improvement is underscored by a significant increase in sales from October to January, highlighting a growing consumer interest in their concentrate products. However, the absence of rankings in the top 30 for Edibles and Pre-Rolls suggests that Monopoly Melts has room to grow in these segments. Despite this, the brand's entry into the top 60 for Vapor Pens in November 2024 and maintaining a steady position through January 2025 demonstrates a solid foothold in this category.
The performance of Monopoly Melts in Missouri is marked by both challenges and opportunities. While the brand did not secure a top 30 position in the Edibles and Pre-Roll categories, its successful ranking in the Concentrates and Vapor Pens categories suggests focused areas of strength. The fluctuation in rankings for Vapor Pens, moving from 60th in November to 50th in December, and slightly back to 52nd in January, indicates a competitive market landscape that requires strategic efforts to maintain and improve positioning. Overall, the data suggests that while Monopoly Melts is making strides in certain product categories, there remains potential for growth and expansion in others, particularly if they aim to break into the top 30 rankings across all categories.
Competitive Landscape
In the Missouri concentrates market, Monopoly Melts has shown a dynamic shift in its competitive positioning over recent months. Despite not making it into the top 20 brands in October 2024, Monopoly Melts climbed to rank 25 by November, indicating a significant improvement in market presence. This upward trend continued into January 2025, where it maintained its position at rank 25, suggesting a stabilization in its competitive standing. In comparison, brands like Dabstract and CAMP Cannabis experienced more volatility, with Dabstract dropping from rank 17 in November to 26 in January, and CAMP Cannabis fluctuating between ranks 14 and 28. Meanwhile, Safe Bet and Buoyant Bob also faced ranking challenges, with Buoyant Bob dropping from 12 to 27 over the same period. These shifts highlight Monopoly Melts' resilience and potential to capture more market share amidst fluctuating performances of its competitors.
Notable Products
In January 2025, Blumosa Live Rosin Disposable (0.5g) emerged as the top-performing product for Monopoly Melts, climbing from second place in December 2024 to first, with sales reaching 400 units. Grape Cream Cake Live Rosin Disposable (0.5g) also showed strong performance, advancing to the second rank from third the previous month. Strawberries & Cream Cold Cure Live Rosin Baller Jar (3.5g) improved its position to third, up from fourth in December 2024. Meanwhile, Papaya Breath Cold Cured Live Rosin (1g) moved up one spot to fourth place. Tropicana Cookies Live Rosin (1g) made its debut in the rankings at fifth position, indicating its growing popularity among concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
