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Nov-2024
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Overview
Market Insights Snapshot
In the state of Ohio, Moxie has demonstrated varied performance across different cannabis categories over the past few months. Notably, in the Concentrates category, Moxie has shown a significant rebound, moving from the 17th position in October 2024 to the 8th position in November 2024. This upward movement suggests a strong recovery in this category, which could be attributed to a strategic shift or increased consumer demand. However, the Flower category tells a different story, with Moxie's ranking dropping from 19th in August 2024 to 38th in November 2024, indicating potential challenges in maintaining market share in this segment.
Moxie's performance in the Edible category in Ohio has been on an upward trajectory, moving closer to breaking into the top 30, with a ranking of 31 in November 2024. This gradual improvement could be a sign of growing consumer interest or successful marketing strategies. On the other hand, in the Vapor Pens category, Moxie's rankings have fluctuated, with a notable dip in November 2024 to the 44th position. This inconsistency may highlight areas for potential growth or the need for strategic adjustments to capture more of the market. Overall, while Moxie has shown strength in certain areas, there are clear opportunities for improvement across other categories.
Competitive Landscape
In the Ohio concentrates market, Moxie has experienced notable fluctuations in its ranking over recent months, reflecting a dynamic competitive landscape. In August 2024, Moxie was ranked 15th, but it climbed to 9th in September, only to drop to 17th in October before rebounding to 8th in November. This volatility suggests that while Moxie has the potential to capture significant market share, it faces stiff competition from brands like Vapen, which consistently maintained a top 10 position, and Riviera Creek, which showed a strong upward trend, reaching 3rd place by November. Additionally, Seed & Strain Cannabis Co. emerged as a formidable competitor in November, debuting at 5th place. Moxie's sales figures reflect these ranking changes, with a significant dip in October followed by a recovery in November, indicating that while the brand can regain momentum, it must strategize effectively to maintain a stable position amidst aggressive competitors.
Notable Products
In November 2024, Skunkberry Live Resin Badder (0.84g) emerged as the top-performing product for Moxie, securing the first rank with notable sales of 3562 units. Raspberry Hibiscus Gummies 11-Pack (110mg) followed in second place, while both Orange Razz Gummies 11-Pack (110mg) and Strawberry Banana Gummies 11-Pack (110mg) shared the third position. Gelato Cookies (2.83g) experienced a slight decline, moving from third place in October to fourth in November, with a sales figure of 665 units. Compared to previous months, Skunkberry Live Resin Badder made a significant leap to the top, as it was not ranked in prior months. The gummies maintained strong positions, indicating consistent consumer preference for these edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
