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Dec-2024
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Overview
Market Insights Snapshot
Moxie's performance across various categories in Ohio shows a dynamic trend with notable fluctuations. In the Concentrates category, Moxie has demonstrated a commendable recovery, climbing from 15th place in October 2024 to 7th by December 2024. This upward movement suggests a strengthening market presence, likely driven by strategic adjustments or consumer preference shifts. However, their performance in the Flower category has seen a decline, dropping from 16th in September 2024 to 30th by December 2024. This descent out of the top 30 could indicate increased competition or challenges in maintaining product appeal within this category.
In the Edible segment, Moxie has successfully improved its standing, moving from 46th in September 2024 to 27th by December 2024. This progression into the top 30 signifies potential growth opportunities and an expanding consumer base in this category. Conversely, the Vapor Pens category reflects a more stagnant performance, with Moxie hovering around the 30th position, indicating limited progress in capturing a larger market share. Overall, while Moxie has shown promising growth in certain areas, there are categories where they face challenges that may require strategic interventions to enhance their competitive positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Moxie has experienced a notable decline in its market position from September to December 2024. Starting at rank 16 in September, Moxie dropped to rank 30 by December, indicating a significant shift in consumer preferences or competitive pressures. This downward trend is contrasted by Triple Seven, which showed fluctuating ranks but managed to outperform Moxie in October and November, peaking at rank 15 in October. Meanwhile, Appalachian Pharm and Ascension maintained lower ranks, with Appalachian Pharm consistently trailing behind Moxie. However, Ascension showed a slight improvement in December, surpassing Moxie by one rank. The competitive dynamics suggest that Moxie might need to reassess its strategies to regain its footing in the Ohio Flower market, especially as brands like Triple Seven capitalize on their strengths to capture more market share.
Notable Products
In December 2024, Moxie's top-performing product was Skunkberry Live Resin Badder (0.84g) in the Concentrates category, maintaining its number 1 rank from November with sales reaching $3,756. Strawberry Banana Gummies 11-Pack (110mg) held the second position, consistent with the previous month. Lemonade Gummies 11-Pack (110mg) improved its rank from fourth in November to third in December, showing a positive trend. Cherry Lemon Gummies 11-Pack (110mg) entered the top five for the first time, taking the fourth spot. High Fructose Corn Syrup (2.83g) debuted at fifth place, marking its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
