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Aug-2024
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Overview
Market Insights Snapshot
Moxie's performance in the Ohio concentrates category has shown notable stability and improvement over the past few months. The brand maintained its 11th position in August 2024, which is consistent with its ranking in May and July, despite a dip to 17th place in June. This consistency is underscored by a significant increase in sales from $31,238 in June to $100,801 in August, indicating strong market traction and consumer preference in this category. However, Moxie's performance in the vapor pens category has been less stable, with rankings falling from 32nd in May and June to 47th in August, suggesting a need for strategic adjustments to regain market share.
In the flower category, Moxie has shown a positive upward trend in Ohio. Starting from a 43rd rank in May, the brand has climbed steadily to 32nd by August. This upward movement is coupled with a substantial increase in sales, reaching $233,212 in August from $60,240 in May, highlighting growing consumer demand for Moxie's flower products. Despite this progress, the brand has not yet broken into the top 30, indicating room for further growth and market penetration. The mixed performance across different product categories suggests that while Moxie is successfully capturing market share in some areas, there are opportunities for improvement in others to achieve a more balanced and robust presence in the state.
Competitive Landscape
In the competitive landscape of Ohio's Flower category, Moxie has shown a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 43 in May 2024, Moxie climbed to 32 by August 2024, indicating a significant improvement in market position. This upward movement is contrasted with the performance of competitors such as Triple Seven, which saw a decline from rank 25 in May to 34 in August, and Standard Farms, which also experienced a drop from rank 28 to 35 over the same period. Meanwhile, Black Sheep exhibited fluctuating ranks but ultimately improved from 31 in May to 30 in August. Firelands Scientific had a strong start at rank 22 in May but fell to 31 by August. Moxie's consistent rise in rank, coupled with a substantial increase in sales from $60,240 in May to $233,212 in August, underscores its growing influence and competitive edge in the Ohio Flower market.
Notable Products
In August 2024, the top-performing product for Moxie was Sherb Pop Cured Resin Sugar (0.84g) in the Concentrates category, securing the number one rank with sales of 2161 units. Gelato Cookies (2.83g) in the Flower category climbed to the second position, showing a significant increase from its third place in July 2024, with sales reaching 925 units. High Fructose Corn Syrup (14.15g), also in the Flower category, debuted at the third rank. Lemon OG Popcorn (14.15g) followed closely in the fourth position. Platinum Lemon Cherry Gelato Resin Sugar (0.84g) rounded out the top five, maintaining steady sales in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
