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Jan-2025
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Overview
Market Insights Snapshot
Moxie's performance in Ohio showcases some interesting dynamics across various product categories. In the Concentrates category, Moxie made significant strides, climbing from 17th place in October 2024 to reach 9th in December 2024. However, this upward momentum saw a slight dip as the brand settled at 13th in January 2025. This fluctuation indicates a competitive landscape where Moxie managed to capture attention but also faced challenges in maintaining its peak position. The Edible category tells a different story, with Moxie just breaking into the top 30 by December 2024, illustrating a gradual improvement in market presence, though not without setbacks as seen in January 2025.
In the Flower category, Moxie's rankings suggest a downward trend, starting at 24th in October 2024 and slipping to 35th by January 2025. This decline might reflect shifting consumer preferences or increased competition. Meanwhile, the Vapor Pens category saw Moxie fall out of the top 30 in December 2024, only to rebound slightly to 33rd in January 2025. This pattern indicates a volatile market position, with Moxie needing to strategize effectively to regain and sustain a higher rank. These insights into Moxie's performance illustrate the brand's ability to navigate different market conditions while highlighting areas that might require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Moxie has experienced a notable decline in its market position and sales over the last few months. Starting from October 2024, Moxie was ranked 24th, but by January 2025, it had fallen to 35th, indicating a downward trend. This decline is contrasted by the performance of competitors such as Verano, which improved its rank from 36th in October 2024 to 33rd in January 2025, and Farmaceutical Rx (Frx), which also showed an upward trajectory, moving from 38th to 34th in the same period. Meanwhile, Curaleaf saw fluctuations, peaking at 25th in December 2024 before dropping to 36th in January 2025. Additionally, The Botanist entered the rankings in December 2024 at 38th and slightly improved to 37th by January 2025. These shifts suggest that while Moxie is facing challenges in maintaining its market share, some competitors are capitalizing on the opportunity to enhance their positions, potentially impacting Moxie's sales and brand perception in the Ohio market.
Notable Products
In January 2025, the top-performing product for Moxie was the Skunkberry Live Resin Badder in the Concentrates category, maintaining its number one rank from the previous two months, despite a decrease in sales to 1264 units. The Electric Green Apple Live Resin Cartridge emerged as the second-best performer in the Vapor Pens category, marking its first appearance in the rankings. The Blueberry Blackberry Gummies 11-Pack secured the third position within Edibles, while the Moscato Live Resin Cartridge followed closely in fourth place in Vapor Pens. The Raspberry Hibiscus Gummies 11-Pack slipped from fourth to fifth place in Edibles, with a sales figure of 636 units. This indicates a dynamic shift in consumer preferences, particularly with the introduction of new products in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
