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Oct-2024
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Overview
Market Insights Snapshot
In recent months, Moxie's performance across various categories in Ohio has shown significant fluctuations. Within the Concentrates category, Moxie achieved a commendable 8th place ranking in September 2024, although it slipped to 15th in October. The brand's presence in the Edibles category has been less consistent, with rankings outside the top 30 in July but improving to 31st by October. This indicates a growing traction in the Edibles market as more consumers seem to be exploring Moxie's offerings. In contrast, their performance in the Flower category has been erratic, peaking at 19th place in August before dropping out of the top 30 by October, suggesting potential challenges in maintaining a steady market position.
Examining the Vapor Pens category, Moxie's trajectory reveals an upward trend, climbing from 48th place in July to 32nd by October. This suggests a strengthening foothold in the vapor market, possibly driven by product innovations or increased consumer demand. However, the brand's overall presence in the Ohio market is marked by notable volatility, particularly in categories where they have yet to consistently break into the top 30, such as Edibles and Flower. This uneven performance may highlight areas where Moxie could focus on strategic improvements to enhance their market share and stabilize their rankings across these categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Moxie has experienced notable fluctuations in its rankings and sales over the past few months. Starting in July 2024, Moxie was not in the top 20, but it climbed to 19th place in August, indicating a significant improvement. However, this upward trend was short-lived as Moxie fell to 21st in September and further dropped out of the top 20 by October. During this period, Moxie's sales mirrored its ranking volatility, with a peak in August followed by a decline. In contrast, Verano showed a more stable presence, entering the top 20 in October, while Matter. maintained a consistent position around the 30th rank, suggesting a steadier market performance. Meanwhile, Firelands Scientific experienced a decline in rank from 29th in July to 36th in October, indicating potential challenges in maintaining market share. These dynamics highlight the competitive pressures Moxie faces in the Ohio Flower market, emphasizing the need for strategic adjustments to regain and sustain higher rankings and sales.
Notable Products
In October 2024, the top-performing product for Moxie was the Orange Live Resin Cartridge (0.84g) in the Vapor Pens category, securing the number one rank with notable sales of 2207 units. The Fresh Powder Live Resin Cartridge (0.84g) maintained a strong presence, ranking second, showing a significant improvement from its absence in rankings during the previous months. The Platinum Lemon Cherry Gelato Resin Sugar (0.84g) emerged as a new contender, achieving the third rank in the Concentrates category. Gelato Cookies (2.83g) in the Flower category dropped from second to fourth rank compared to September 2024. Lemon OG (2.83g) saw a decline from first in September to fifth in October, indicating a shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
