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Nov-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Nature's Grace and Wellness has demonstrated varying performance across different product categories. The brand has shown notable consistency in the Concentrates category, maintaining a top 10 position throughout the months, with a slight improvement from eighth to sixth place in September before settling back to seventh in November. This indicates a steady demand and consumer preference for their concentrate products. In contrast, their performance in the Vapor Pens category has been less impressive, as they failed to secure a place in the top 30 for September and November, suggesting a potential area for growth or re-evaluation of their strategy in this segment.
The Flower category has been a strong area for Nature's Grace and Wellness, with a significant improvement in ranking from eighth place in October to fifth in November, highlighting their increasing market share and popularity in this category. However, the Pre-Roll category presents a mixed picture, where the brand experienced a decline from third place in August to seventh in November, which might indicate growing competition or shifting consumer preferences. Meanwhile, in the Topical category, the brand maintained a solid second position in August and October, but its absence from the top 30 in September and November could point towards fluctuating market dynamics or supply challenges. The Edible category remains relatively stable, with consistent rankings around the 12th and 13th spots, suggesting a steady but not leading presence in this segment.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Nature's Grace and Wellness has demonstrated a notable upward trajectory in brand rank, moving from 8th place in September and October 2024 to 5th place by November 2024. This improvement in rank suggests a positive reception and growing market presence, especially when compared to competitors like Ozone, which experienced a slight decline from 2nd to 3rd place, and &Shine, which dropped from 5th to 6th place in the same period. Meanwhile, Simply Herb maintained a strong position, consistently ranking in the top 4, indicating steady performance. Nature's Grace and Wellness's ability to climb the ranks amidst such strong competition highlights its potential for increased sales and market share in the coming months.
Notable Products
In November 2024, Nature's Grace and Wellness saw Supreme Diesel (3.5g) rise to the top spot in sales among their products. The Birthday Cake White Chocolate Macro Bar (50mg) climbed significantly to secure the second rank, with notable sales of 6,517 units. The Mint Cookie Milk Chocolate Crunch Macro Bar (50mg) maintained a strong presence, dropping slightly from second to third place. The Blueberry Pre-Roll (1g) re-entered the rankings at fourth place, showing a resurgence in popularity. Meanwhile, the Key Lime Pie White Chocolate Macro Bar (50mg) experienced a decline, moving down to fifth place from its previous second position in September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
