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Oct-2024
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has shown varied performance across different product categories in Illinois. In the Concentrates category, the brand experienced a noticeable decline in rankings, moving from 4th place in July 2024 to 9th by October 2024. This downward trend in rankings is mirrored by a decrease in sales figures, indicating a competitive market landscape. Conversely, in the Edible category, Nature's Grace and Wellness maintained a relatively stable position around the 12th to 13th rank, reflecting a steady consumer demand despite minor fluctuations. The Flower category also saw a slight drop in ranking, from 7th to 8th, accompanied by a reduction in sales volume, suggesting potential challenges in maintaining market share.
In other categories, Nature's Grace and Wellness faced significant changes. The Pre-Roll category saw a decline in ranking from 3rd to 9th place over the four-month period, indicating increased competition or shifting consumer preferences. The brand's presence in the Topical category, however, was strong initially, ranking 2nd in August 2024, but it did not maintain a top 30 position in subsequent months, which could suggest a strategic shift or market exit. Similarly, in the Vapor Pens category, the brand was ranked 36th and 35th in July and August, respectively, but did not feature in the top 30 in September, before reappearing at 44th in October. This fluctuation might point to challenges in product differentiation or distribution within this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Nature's Grace and Wellness has maintained a consistent presence, ranking 7th in July and August 2024 and slightly dropping to 8th in September and October 2024. This stability in ranking, despite a noticeable dip in sales from August to September, underscores the brand's resilience in a fluctuating market. Competitors like Daze Off have shown more dynamic movement, climbing from 8th to 6th place between July and August, and maintaining a higher sales volume than Nature's Grace and Wellness throughout this period. Meanwhile, Savvy has demonstrated a strong performance, ranking as high as 6th in July and October, indicating a competitive edge in sales. The fluctuations in rankings and sales among these brands highlight the competitive pressure Nature's Grace and Wellness faces, suggesting a need for strategic adjustments to regain higher positioning and capture increased market share.
Notable Products
In October 2024, the top-performing product from Nature's Grace and Wellness was the Mint Cookie Milk Chocolate Crunch Macro Bar (50mg) in the Edible category, which climbed from third place in September to first place, achieving sales of 6793 units. The Orange Dark Chocolate Macro Bar (50mg) slipped to second place after holding the top position in August and September. Double Durban Kush (3.5g) in the Flower category maintained a steady third-place ranking for October, showing a significant increase from its absence in the rankings in previous months. The Birthday Cake White Chocolate Macro Bar (50mg) maintained a consistent presence, ranking fourth in October, a slight improvement from its fifth-place position in September. Finally, the Key Lime Pie White Chocolate Macro Bar (50mg) rounded out the top five, dropping from second in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
