Dec-2024
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has demonstrated varied performance across different product categories in Illinois over the last few months of 2024. In the Concentrates category, the brand has seen a slight decline, dropping from 6th place in September to 9th by December. This downward trend could be concerning, especially as sales also decreased during this period. Meanwhile, the Edible category shows a more positive trajectory, with the brand climbing from 13th to 12th place and seeing a consistent increase in sales, suggesting a growing consumer interest in their edible products. However, in the Pre-Roll category, Nature's Grace and Wellness experienced a notable drop from 5th to 10th place, indicating increased competition or shifting consumer preferences.
In the Flower category, Nature's Grace and Wellness maintained a strong presence, peaking at 6th place in November before slightly declining to 7th in December. This suggests that while the brand is competitive, there might be room for improvement to regain higher rankings. The Topical category presented an interesting scenario, where the brand was unranked in September but quickly rose to 2nd place by October, maintaining a top-three position through December. This rapid ascent highlights a potential growth area for the brand. However, in the Vapor Pens category, Nature's Grace and Wellness was not ranked in the top 30 for most of the observed months, with only a brief appearance at 48th in October, indicating a significant challenge in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Nature's Grace and Wellness has demonstrated a resilient performance, maintaining a consistent presence in the top 10 rankings from September to December 2024. Notably, the brand improved its rank from 8th in September and October to 6th in November, before settling at 7th in December. This upward trend in November reflects a strategic gain in market position, despite a slight dip in December. In comparison, Cresco Labs experienced fluctuations, starting at 12th in September and dropping to 13th in October, before climbing to 9th in November and 8th in December, indicating a recovery but still trailing behind Nature's Grace and Wellness. Meanwhile, Daze Off and Savvy consistently outperformed Nature's Grace and Wellness, with Daze Off ranking 5th in October and Savvy maintaining a strong 5th position in both November and December. Aeriz remained a step behind, consistently ranking 9th in most months. These dynamics highlight Nature's Grace and Wellness's competitive positioning amidst fluctuating market conditions, emphasizing the importance of strategic initiatives to maintain and improve its standing in the Illinois Flower market.
Notable Products
In December 2024, the Mint Cookie Milk Chocolate Crunch Macro Bar (50mg) emerged as the top-performing product for Nature's Grace and Wellness, climbing from third place in November to first place with sales reaching 8,265 units. The Key Lime Pie White Chocolate Macro Bar (50mg) also showed impressive performance, securing the second spot, an improvement from fourth place in November. The Birthday Cake White Chocolate Macro Bar (50mg) ranked third, down from its first-place position in November, indicating a slight decline in its lead. Slims - Double Durban Kush Pre-Roll 5-Pack (2.5g) made a notable entry at fourth place, marking its first appearance in the top rankings. The Orange Dark Chocolate Macro Bar (50mg), which had previously held the top spot in September and October, fell to fifth place, showing a significant drop in its ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.