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Jan-2025
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has shown a varied performance across different product categories in Illinois. In the Concentrates category, the brand maintained a steady presence within the top 10, although it dipped slightly from a rank of 7 in October and November 2024 to 9 in December, before recovering to 8 in January 2025. The Edible category saw a notable improvement, climbing from 13th to 7th place by January 2025, indicating a positive trend in consumer preference or successful marketing strategies. However, in the Vapor Pens category, the brand struggled to make it into the top 30 consistently, achieving a rank only in October, November, and January, which suggests potential challenges in this segment or fierce competition.
In the Flower category, Nature's Grace and Wellness maintained a stable ranking, fluctuating slightly between 7th and 8th positions, suggesting consistent consumer demand for their products. The Pre-Roll category showed a decline, dropping from 7th in October 2024 to 10th by January 2025, which could be indicative of increased competition or shifting consumer preferences. Interestingly, in the Topical category, the brand was a strong performer, consistently ranking in the top three until data was no longer available in January 2025, which could highlight a strategic advantage or niche strength. Overall, while the brand shows strong performance in certain categories, there are areas like Vapor Pens where they face challenges that might require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Nature's Grace and Wellness has maintained a steady presence, consistently ranking between 7th and 8th place from October 2024 to January 2025. This stability in rank is noteworthy, especially when compared to competitors like Daze Off, which saw a decline from 5th to 8th place over the same period, and Good Green, which made a significant leap from 17th to 7th place in December 2024 before slightly dropping to 9th in January 2025. Meanwhile, &Shine experienced a volatile ranking, dropping to 19th in December before recovering to 6th in January 2025. Savvy consistently outperformed Nature's Grace and Wellness, holding ranks between 5th and 7th. Despite fluctuations in sales figures, Nature's Grace and Wellness's ability to maintain its rank amidst such dynamic competition highlights its resilience and potential for growth in the Illinois market.
Notable Products
In January 2025, the top-performing product from Nature's Grace and Wellness was the Birthday Cake White Chocolate Macro Bar (50mg), maintaining its first-place ranking from November 2024 and achieving sales of 9,516 units. The Key Lime Pie White Chocolate Macro Bar (50mg) remained steady in the second position, indicating consistent demand. The Birthday Cake White Chocolate Bar 10-Pack (100mg) climbed to third place, improving its rank from fifth in December 2024. Supreme Diesel (3.5g) entered the rankings at fourth place, showing a resurgence in popularity after not being ranked in December. Lastly, the Key Lime White Chocolate Bar 10-Pack (100mg) secured the fifth spot, marking its debut in the rankings for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
