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Oct-2024
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Overview
Market Insights Snapshot
O'Geez has shown notable variation in its performance across different categories and states, with a particularly interesting trajectory in the Washington market. In the Concentrates category, the brand has made a steady climb from a rank of 79 in July to 56 in October, indicating a positive trend despite not breaking into the top 30. This upward movement suggests a growing consumer interest or improved distribution strategies. Conversely, in the Pre-Roll category, O'Geez has not managed to enter the top 30, with rankings hovering around the 70s over the months. This could imply a need for strategic adjustments or increased competition within this segment.
In the Vapor Pens category, O'Geez has maintained a relatively strong presence, with rankings improving from 37 in July to 30 in October. This consistent performance highlights the brand's strength in this category, possibly due to product quality or effective marketing strategies. The sales figures for Vapor Pens also reflect a positive growth trend, indicating robust consumer demand. However, the absence of top 30 rankings in other states or provinces suggests that O'Geez might be facing challenges in expanding its market presence beyond Washington. This could be an area for potential growth if the brand can replicate its success in Washington in other regions.
Competitive Landscape
In the Washington Vapor Pens category, O'Geez has demonstrated notable fluctuations in its market position over the past few months, reflecting a dynamic competitive landscape. Starting from a rank of 37 in July 2024, O'Geez improved its position to 31 in August and further climbed to 27 in September, before slightly dropping to 30 in October. This upward trajectory in the middle months indicates a positive reception and growing consumer interest, although the slight dip in October suggests emerging competitive pressures. In comparison, Harmony Farms consistently maintained a lower rank, not breaking into the top 30, while Hellavated and Treehaus Cannabis remained relatively stable, with ranks around the mid-20s, indicating stronger market positions. Meanwhile, Tasty Terps showed a similar pattern to O'Geez, with ranks fluctuating between 29 and 35. These insights suggest that while O'Geez is gaining traction, it faces stiff competition from brands like Hellavated and Treehaus Cannabis, which maintain a steadier presence in the market.
Notable Products
In October 2024, the top-performing product from O'Geez was the Granddaddy Purple Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from September with sales of 2631 units. The Alaskan Thunder Fuck Distillate Disposable (1g) also performed strongly, holding steady at the second position with a slight increase in sales compared to September. Blue Dream Distillate Cartridge (1g) climbed to third place, improving from its fifth position in September. Pineapple Express Distillate Cartridge (1g) dropped one rank to fourth place, while White Widow Distillate Cartridge (1g) entered the top five for the first time. Overall, the rankings showed some stability at the top but notable movement among the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
