Jan-2025
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Overview
Market Insights Snapshot
O'Geez has shown varied performance across different product categories in Washington. In the Concentrates category, O'Geez has climbed from being ranked 65th in October 2024 to 44th by January 2025, indicating a positive growth trajectory. This upward movement suggests an increasing consumer preference or effective market strategies in this category. However, in the Flower category, O'Geez has not managed to break into the top 30, hovering around ranks in the 80s and 90s, which highlights a potential area for improvement or increased competition. The Vapor Pens category is where O'Geez shines, consistently improving its rank from 27th to 21st over the same period, accompanied by a noticeable increase in sales figures. This consistent performance in Vapor Pens could be indicative of a strong product-market fit or successful marketing efforts.
The Pre-Roll category presents a mixed picture for O'Geez. While the brand has slightly improved its position from 84th to 74th, it remains outside the top 30, suggesting that while there is some positive momentum, significant gains are yet to be realized. The steady rank improvement, albeit slow, could indicate gradual acceptance or a niche market presence that needs further exploration. Overall, while O'Geez demonstrates potential in certain categories like Vapor Pens, other areas such as Flower and Pre-Roll require strategic focus to enhance their market position. The absence from the top 30 in these categories is a clear signal that more effort is needed to capture a larger market share.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, O'Geez has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 27 in October 2024, O'Geez improved its position to 21 by January 2025, indicating a positive trend in market presence and consumer preference. This rise in rank is particularly significant when compared to competitors such as Lifted Cannabis Co, which saw a decline from 19 to 23, and AiroPro, which also experienced a downward shift from 18 to 20 during the same period. Meanwhile, Cookies maintained a relatively stable position, fluctuating slightly between ranks 18 and 19. The consistent increase in O'Geez's rank suggests a successful strategy in capturing market share and enhancing sales performance, contrasting with some competitors who are either declining or maintaining a steady rank. This momentum positions O'Geez as a rising player in the Washington vapor pen market, potentially appealing to consumers seeking innovative and reliable cannabis products.
Notable Products
In January 2025, the top-performing product for O'Geez was the Granddaddy Purple Distillate Disposable (1g) from the Vapor Pens category, maintaining its first-place rank from the previous months with sales of 3791 units. The Alaskan Thunder Fuck Distillate Disposable (1g) also performed well, retaining the second spot with consistent sales figures. The White Widow Distillate Cartridge (1g) climbed to third place, having not been ranked in the previous months, indicating a significant surge in popularity. The 9lb Hammer Distillate Cartridge (1g) dropped to fourth place from its previous second-place ranking in December 2024. Blue Dream Distillate Cartridge (1g) remained steady in fifth place, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.