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Sep-2024
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Overview
Market Insights Snapshot
O'Geez has shown significant movement in the Washington market, particularly in the Vapor Pens category. Over the summer months, their ranking improved from 37th in June to 24th by September, reflecting a consistent upward trajectory. This positive trend is underscored by their sales growth, which saw a substantial increase from June to September. However, in the Concentrates category, while there was an improvement from 76th to 50th, O'Geez did not manage to break into the top 30, indicating there is still room for growth in this segment.
In the Pre-Roll category, O'Geez experienced fluctuations, starting at 76th in June, dropping to 90th in July, but then climbing back to 64th by September. This suggests some volatility in their performance, possibly due to market competition or seasonal demand changes. The fact that they did not reach the top 30 in any category in Washington highlights ongoing challenges and opportunities for strategic improvement. Despite these challenges, the brand's ability to rebound in Pre-Rolls and maintain a strong presence in Vapor Pens indicates resilience and potential for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, O'Geez has demonstrated a significant upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 37 in June 2024, O'Geez climbed to 24 by September 2024, showcasing a remarkable improvement in market position. This rise is particularly notable when compared to competitors like SKÖRD and Freddy's Fuego (WA), which maintained relatively stable but less dynamic rankings, fluctuating around the low 20s. Meanwhile, 5Th House Farms experienced a decline, falling out of the top 30 in August before recovering slightly. O'Geez's sales growth aligns with its rank improvement, indicating a strong market response and potential for continued expansion, especially as it outpaces brands like Treehaus Cannabis, which remained in the mid-20s. This upward trend positions O'Geez as a rising contender in the Washington vapor pen market, suggesting a promising outlook if the momentum is maintained.
Notable Products
In September 2024, the top-performing product from O'Geez was the Alaskan Thunder Fuck Distillate Disposable (1g) in the Vapor Pens category, maintaining its leading rank since June with a notable sales figure of 2251 units. The Pineapple Express Distillate Cartridge (1g) surged to the second position, up from fourth in August. Gods Gift Distillate Cartridge (1g) retained its third rank, showing consistent demand over the months. Blue Dream Distillate Cartridge (1g) re-entered the rankings at fourth place after being absent in August. OG Kush Distillate Cartridge (1g) made its way back into the top five, securing the fifth position after not being ranked in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
