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Jan-2025
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Overview
Market Insights Snapshot
Redbud Roots has shown varied performance across different categories and states over the recent months. In Illinois, the brand has maintained a consistent presence in the Vapor Pens category, with rankings fluctuating slightly but remaining within the top 30. Specifically, Redbud Roots improved from a 22nd rank in October 2024 to 20th in November, before slipping to 26th in December, and then bouncing back to 22nd in January 2025. This resilience in the Vapor Pens category suggests a stable consumer base in Illinois, with sales reaching a peak in November 2024. However, the brand's presence in other categories within Illinois is not detailed here, which could indicate a more focused strategy on Vapor Pens in this state.
In Michigan, Redbud Roots has a broader presence across multiple categories, but the performance has been mixed. The brand has consistently ranked in the top 30 for Vapor Pens, demonstrating strong market penetration and appeal in this category, maintaining a steady position around the 19th and 22nd ranks from October 2024 to January 2025. However, in the Concentrates category, Redbud Roots fell out of the top 30 by January 2025, indicating potential challenges or increased competition. Similarly, in the Flower category, the brand's rank dropped from 48th in October to 71st by January, suggesting a significant decrease in market share. These movements highlight areas where Redbud Roots might need to reassess its strategies or product offerings to regain competitive ground in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Redbud Roots has demonstrated resilience and growth, particularly evident in its rank improvement from 22nd in November 2024 to 19th by December 2024, maintaining this position into January 2025. This upward trajectory contrasts with Pro Gro, which experienced a decline, dropping from 19th to 21st over the same period. Meanwhile, Levitate and High Minded have consistently held higher ranks, though Levitate's sales have shown a downward trend. Notably, Bossy made a significant leap from 53rd in November to 20th in January, indicating a potential emerging threat. These dynamics suggest that while Redbud Roots is gaining ground, it must remain vigilant of both established competitors and new entrants like Bossy to sustain its growth in the Michigan vapor pen market.
Notable Products
In January 2025, the top-performing product from Redbud Roots was the Pure THC Distilled Full Spectrum Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with sales of 8,840 units. The Dosidos HTFSE Cartridge (1g) also made a strong entry, securing the second position. Wuuberry (Bulk) in the Flower category ranked third, while the NYC Diesel Full Spectrum Cartridge (1g) and Granddaddy Purple Full Spectrum Cartridge (1g) took fourth and fifth places, respectively. Notably, the Pure THC Distilled Full Spectrum Cartridge (1g) has held its leading position across several months, indicating sustained consumer preference. The introduction of new products like Dosidos HTFSE Cartridge (1g) suggests a diversification in consumer choices within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
