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Dec-2024
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Overview
Market Insights Snapshot
Redbud Roots has shown varied performance across different product categories and states in recent months. In the state of Illinois, the brand has not been able to secure a position in the top 30 for the Edible category, indicating a potential area for growth or reconsideration of market strategy. However, in the Vapor Pens category, Redbud Roots has maintained a strong presence, consistently ranking in the top 30 throughout the last quarter of 2024. Notably, their rank improved from 21st in September and October to 19th in November, before slightly dropping to 26th in December. This suggests a competitive but somewhat volatile position in the Illinois market.
In Michigan, Redbud Roots has faced challenges in maintaining its rank in the Concentrates and Flower categories. For Concentrates, the brand's ranking fell from 24th in September to 37th by December, indicating increased competition or a shift in consumer preferences. Similarly, in the Flower category, Redbud Roots dropped out of the top 30 by December, after starting at 30th in September. Despite these challenges, the brand has shown resilience in the Vapor Pens category in Michigan, where it managed to regain its 20th rank in December after a dip in November. These movements highlight the brand's strengths and areas for potential improvement within the Michigan market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Redbud Roots has experienced fluctuations in its market position, ranking 18th in September 2024, dropping to 23rd in November, and recovering slightly to 20th by December. This volatility suggests challenges in maintaining consistent sales momentum, as evidenced by a noticeable decline in sales from September to November, followed by a modest rebound in December. Meanwhile, Levitate has maintained a relatively stable presence, consistently ranking higher than Redbud Roots, although it experienced a slight dip in December. North Cannabis Co. showed a significant improvement in December, surpassing Redbud Roots by climbing to 19th place, driven by a substantial increase in sales. Additionally, Bossy made a remarkable leap from 43rd to 21st in December, indicating a surge in market activity. These dynamics highlight the competitive pressures Redbud Roots faces in sustaining its market share amidst aggressive moves by competitors.
Notable Products
In December 2024, the top-performing product from Redbud Roots was the Pure THC Distilled Full Spectrum Cartridge in the Vapor Pens category, maintaining its first-place rank for four consecutive months with notable sales of 11,095 units. Sherbanger in the Flower category climbed to second place, improving from its third-place position in November. Mac Flurry and Wuuberry, both in the Flower category, debuted in the rankings in December, securing third and fourth places respectively. CultivArt Ultra Blue Dream BDT Distillate Cartridge, another Vapor Pen, dropped to fifth place from its fourth-place position in November. The consistent performance of the Pure THC Distilled Full Spectrum Cartridge highlights its strong market demand, while the introduction of new Flower products suggests a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
