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Nov-2024
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Overview
Market Insights Snapshot
Redbud Roots has shown varied performance across different product categories and states. In Illinois, the brand's presence in the Edible category was not strong enough to secure a top 30 position over the past few months, indicating a potential area for growth or re-evaluation. However, their performance in the Vapor Pens category has been more stable, with rankings fluctuating slightly between 18th and 22nd place from August to November 2024. This consistency suggests a solid foothold in the Illinois vapor pen market, despite a slight dip in sales in September and October before rebounding in November.
In Michigan, Redbud Roots has shown some interesting trends. While their Concentrates category saw a steady improvement in rank from 34th in August to 26th by November, their Flower and Vapor Pens categories experienced a decline. Notably, the Vapor Pens category dropped significantly from 19th in August to 39th by November, indicating potential challenges in maintaining market share. The Flower category also saw a drop from 32nd to 48th, with sales following a downward trend. These shifts highlight the competitive nature of the Michigan market and the need for strategic adjustments to regain momentum in these categories.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Redbud Roots has experienced fluctuations in its market position, notably ranking 19th in August 2024, dropping to 22nd in October, and recovering slightly to 18th by November. This fluctuation reflects a challenging market environment where competitors like High Supply and The Botanist have maintained relatively stable rankings, with The Botanist consistently outperforming Redbud Roots. Meanwhile, Daze Off showed a notable improvement in October, surpassing Redbud Roots, though it fell back in November. The sales trends suggest that while Redbud Roots has seen a decline in sales from August to October, there was a slight recovery in November, indicating potential resilience in the face of competitive pressure. Understanding these dynamics can provide valuable insights for strategic positioning and highlight the importance of monitoring competitor movements to capitalize on market opportunities.
Notable Products
In November 2024, the top-performing product for Redbud Roots was the Pure THC Distilled Full Spectrum Cartridge (1g) in the Vapor Pens category, reclaiming its position as the number one ranked product with impressive sales of 8,756 units. Sherbanger (1g), a Flower product, experienced a slight drop from first place in October to second place in November, indicating a shift in consumer preference. Jenkees (Bulk), another Flower product, maintained its third-place ranking from the previous month, showing consistent demand. The CultivArt - Ultra Blue Dream BDT Distillate Cartridge (1g) in the Vapor Pens category improved its standing, moving up from fifth place in October to fourth in November, suggesting a recovery in interest. Notably, CultivArt - Snoop Dawg BDT Distillate Cartridge (1g) entered the rankings at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
