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Jan-2025
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Overview
Market Insights Snapshot
Swell Edibles has shown a mixed performance across different states and product categories over the past few months. In Arizona, the brand's presence in the Concentrates category has experienced a decline, with a notable drop from a rank of 19 in October 2024 to 33 by January 2025. This downward trend in Concentrates is mirrored by a decrease in sales figures, indicating a challenging market environment for Swell Edibles in this category. Conversely, in the Flower category, Swell Edibles had a significant improvement in November 2024, reaching a rank of 34, before slipping back to 66 by January 2025. This fluctuation highlights the volatile nature of the Flower market in Arizona, where Swell Edibles struggles to maintain consistent top-tier performance.
In contrast, Swell Edibles has maintained a stable presence in Washington, particularly in the Beverage and Edible categories. The brand consistently held the 13th position in the Beverage category from October 2024 through January 2025, indicating a strong and steady market share. Similarly, in the Edible category, Swell Edibles maintained a consistent rank of 20 throughout the same period, demonstrating resilience and a stable consumer base in Washington. This stability in the Washington market contrasts with the more volatile performance observed in Arizona, suggesting that Swell Edibles has a stronger brand equity or consumer preference in Washington's Beverage and Edible segments.
Competitive Landscape
In the competitive landscape of Washington's edible market, Swell Edibles consistently held the 20th rank from October 2024 to January 2025, indicating a stable yet challenging position amidst fierce competition. Notably, Cosmic Candy maintained a higher rank at 18th throughout the same period, suggesting a stronger market presence and potentially higher consumer preference. Meanwhile, Sinners & Saints also consistently ranked just above Swell Edibles at 19th, further emphasizing the competitive pressure Swell faces. Interestingly, Happy Cabbage Farms showed a positive trend by improving its rank from 23rd in October to 21st by January, which could indicate a growing threat to Swell Edibles if this trend continues. Despite these challenges, Swell Edibles' ability to maintain its position suggests a loyal customer base, but the brand may need to innovate or enhance its offerings to climb higher in the rankings and increase sales in the future.
Notable Products
In January 2025, the top-performing product for Swell Edibles was GLMS Sugar (1g) from the Concentrates category, maintaining its first-place ranking from the previous month with sales of 1122 units. Hybrid Watermelon Fruit Chews 10-Pack (100mg) climbed to the second position, improving from its third-place rank in December 2024, indicating a growing consumer preference for this Edible product. KEEN - Strawberry Lemonade Sativa Cannabis Shot (100mg) slipped from second to third place, showing a slight decline in its sales momentum. Indica Mystery Fruit Chews 10-Pack (100mg THC, 1.16oz) also improved in rank, moving up from fifth to fourth place, despite a slight decrease in sales figures. KEEN - Cherry Limeade Sativa Cannabis Shot (100mg THC, 2oz) re-entered the top five, maintaining its rank from October 2024, suggesting consistent demand in the Beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
