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Oct-2024
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Overview
Market Insights Snapshot
In examining the performance of Swell Edibles across different states and categories, there are notable trends to consider. In Arizona, Swell Edibles has shown some fluctuations in the Concentrates category, moving from a rank of 27 in July 2024 to 24 by October 2024. This indicates a slight improvement in their standing, although they still remain outside the top 10. Interestingly, Swell Edibles did not rank in the top 30 for the Flower category until October, where they appeared at rank 76, suggesting either a new entry or a significant improvement that month. This could be a positive sign of growth in their product offerings or market strategy in Arizona.
In Washington, Swell Edibles has maintained a more consistent presence. In the Beverage category, they have hovered around the mid-teens, with a rank of 15 in both August and October 2024, showing stable performance. Meanwhile, their Edibles category performance has been remarkably steady, consistently holding the 19th position from July through October 2024. This consistency in Washington's Edible market suggests a strong brand presence and possibly a loyal consumer base. The stable rankings in these categories might indicate a solid foothold in the market, although there is room for growth to break into higher rankings.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Swell Edibles consistently held the 19th rank from July to October 2024. Despite maintaining its position, Swell Edibles faces stiff competition from brands like Mari's and Cosmic Candy, which have secured higher ranks at 17th and 18th respectively, indicating stronger market presence. Notably, Mari's has shown a significant upward trend in sales, particularly in October, which could pose a challenge for Swell Edibles if this trend continues. Meanwhile, Sinners & Saints and Binske have not broken into the top 20, suggesting that Swell Edibles is outperforming these competitors in terms of rank. However, to improve its competitive edge, Swell Edibles may need to strategize on increasing its sales volume to move up in rank and close the gap with higher-ranked competitors.
Notable Products
In October 2024, Papaya Punch Crumble (1g) emerged as the top-performing product for Swell Edibles, climbing from fifth position in September to first, with a notable sales figure of $3,648. Animal Mints Budder (1g) maintained its strong performance by securing the second position, consistent with its previous ranking in August. The KEEN - Cherry Limeade Sativa Cannabis Shot (100mg THC, 2oz) entered the top rankings for the first time, achieving third place. Indica Mystery Fruit Chews 10-Pack (100mg THC, 1.16oz) held steady in fourth position, showing consistent sales across months. Meanwhile, Hybrid Watermelon Fruit Chews 10-Pack (100mg) slipped to fifth place, marking a decline from its top spot in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
