The Standard

The Standard has demonstrated varied performance across different categories and states. In Missouri, the brand's presence in the Concentrates category saw a slight improvement, moving from 23rd place in February 2025 to 20th place in March 2025. However, their performance in the Edible category remained stagnant, as they hovered around the 31st and 32nd positions without breaking into the top 30. The Flower category, however, showed consistent improvement, climbing from 25th in January to 19th by March, indicating a strengthening foothold in that segment. On the other hand, The Standard's rank in the Pre-Roll category in Missouri dropped significantly, from 22nd in December 2024 to 38th by March 2025, suggesting potential challenges in maintaining market share in that segment.

In Ohio, The Standard's performance in the Concentrates category was notably strong, consistently ranking within the top 6, peaking at 3rd in February 2025 before settling at 5th in March 2025. This indicates a robust presence and possibly a loyal customer base in this category. However, the Edible category tells a different story, with a downward trajectory from 17th place in December 2024 to 28th by March 2025, highlighting potential areas for improvement. In Vapor Pens, the brand's rank declined, ending up outside the top 30 by March, which might reflect increased competition or shifting consumer preferences. Interestingly, the brand did not maintain its presence in the Topical category past December 2024, where it was ranked 5th, suggesting either a strategic withdrawal or a shift in focus away from this category.