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Jan-2025
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Overview
Market Insights Snapshot
The Standard has shown varied performance across different categories and states, with notable movements in rankings. In Missouri, the brand has experienced fluctuations, particularly in the Flower category where it moved from 34th in October 2024 to 36th by January 2025. This decline might be a point of concern given the competitive nature of the Flower category. Conversely, in the Concentrates category, The Standard managed to maintain its presence within the top 30, despite a temporary drop from the rankings in November. Notably, the brand did not make it into the top 30 for Edibles or Pre-Rolls in several months, which could indicate a need for strategic adjustments in these segments.
In Ohio, The Standard has demonstrated more consistent performance, especially in the Concentrates category, where it improved from 9th to 4th place over the span of four months, suggesting a strong market presence and growing consumer acceptance. The Flower category maintained a stable ranking around the mid-teens, which shows a steady demand for their products. The Topical category saw The Standard entering the top 5 by December 2024, a significant achievement considering the absence in earlier months. However, the Vapor Pens category, while seeing an upward trend, still remains at a lower ranking compared to other categories, indicating potential for growth but also highlighting the need for continued focus to improve its standing.
Competitive Landscape
In the competitive landscape of the Ohio flower category, The Standard has maintained a steady presence, consistently ranking between 15th and 17th from October 2024 to January 2025. This stability in rank suggests a consistent market performance, although it faces stiff competition from brands like Good Green, which, despite a downward trend from 7th to 13th, still outpaces The Standard in sales. Meanwhile, Galenas and Savvy have shown significant improvements, with Galenas climbing from 21st to 14th and Savvy from 30th to 17th, indicating potential threats to The Standard's position. Additionally, Farkas Farms / Bullseye Gardens closely trails The Standard, suggesting a competitive push that could influence The Standard's future rankings and sales. For The Standard, maintaining its rank amidst these dynamic shifts highlights the need for strategic marketing and product differentiation to enhance its competitive edge.
Notable Products
In January 2025, Peach Biscotti (2.83g) from The Standard maintained its top position in the Flower category, with sales reaching 3362 units. Animal Fire OG (2.83g) climbed to the second spot, showing a significant recovery from its absence in the rankings for November and December 2024. Mod Banana (3.5g) held steady at the third position, experiencing a slight increase in sales compared to December 2024. Jungle Pie (2.83g) made its debut in the rankings at fourth place, while Cherry Cookie Runtz (2.83g) dropped to fifth, indicating a decline from its previous second-place position in October 2024. Overall, The Standard's product lineup displayed dynamic shifts, with notable movements in the rankings and sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
