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Nov-2024
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Overview
Market Insights Snapshot
The Standard's performance across different categories and states reveals intriguing trends. In Missouri, the brand has shown a significant upward trajectory in the Flower category, climbing from a rank of 41 in August 2024 to 32 by November 2024. This consistent improvement is indicative of growing consumer preference or possibly increased distribution efforts. However, the brand's absence from the top 30 in the Concentrates and Edible categories until November suggests challenges in these segments, which may be areas for potential growth or reevaluation. Notably, the Pre-Roll category also saw The Standard entering the rankings at 40, highlighting a new area of market penetration.
In Ohio, The Standard's performance is mixed across categories. The brand maintained a relatively stable presence in the Concentrates category, with rankings fluctuating slightly but remaining within the top 15. This stability contrasts with the Edible category, where the rankings fell from 17 in August to 29 by November, indicating potential competitive pressures or shifts in consumer tastes. Meanwhile, the Flower category shows positive momentum, improving from 27 to 19 over the same period. The Vapor Pens category, however, presents a challenge, as the brand struggled to break into the top 30 consistently, which may warrant strategic adjustments. These movements across categories and states provide a snapshot of The Standard's market dynamics, showing both strengths and opportunities for refinement.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, The Standard has shown a steady improvement in its ranking from August to November 2024, moving from 27th to 19th place. This upward trend is indicative of a positive reception in the market, although it still trails behind competitors like Simply Herb and Pure Ohio Wellness, which have consistently ranked higher despite some fluctuations. Notably, Simply Herb experienced a decline from 13th to 20th place, which could signal an opportunity for The Standard to capture more market share if this trend continues. Meanwhile, Neighborgoods has shown volatility but remains a strong competitor, ranking 17th in November. The Standard's sales have remained relatively stable, suggesting a loyal customer base, but to climb further in the rankings, it may need to innovate or increase its market presence to outpace these competitors.
Notable Products
In November 2024, Voodoo Fritters (2.83g) maintained its top position as the leading product from The Standard, achieving a notable sales figure of 11,879 units. Peach Biscotti (2.83g) climbed back up to the second spot, showing a significant improvement from its fourth position in October. Rainbow MAC (2.83g) debuted in the rankings this month at the third position, with sales figures indicating a strong market entry. Voodoo Fritters (3.5g) and Zweet King's Kush (2.83g) entered the rankings in fourth and fifth positions, respectively, indicating a diversified product interest among consumers. Overall, the rankings reflect a dynamic shift with new entries and re-entries, suggesting evolving consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
