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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, The Standard has seen a notable shift in its category performance over recent months. The brand made a significant entry into the Concentrates category, ranking 27th in October 2024, marking its first appearance in the top 30. This could indicate a strategic expansion or increased consumer interest in their concentrate products. In the Flower category, The Standard has shown consistent presence, maintaining a position within the top 40 throughout the months, with a slight improvement from 40th in July to 37th in October. However, the absence from the top 30 in the Edible category suggests potential challenges or competitive pressures in this segment, as they did not secure a ranking in the subsequent months after July.
In Ohio, The Standard's performance across categories presents a mixed picture. The brand has maintained a steady presence in the Concentrates category, although experiencing slight fluctuations, moving from 11th in July to 13th in October. This indicates a stable demand, despite a drop in sales in October. In the Edibles category, The Standard's rank fell from 17th in August to 25th in October, which could be a sign of increasing competition or shifting consumer preferences. On a positive note, The Standard improved its position in the Flower category, advancing from 28th in July to 22nd by October, reflecting a strengthening foothold in this segment. The Vapor Pens category, however, saw a decline, with the brand dropping from 21st to 34th over the same period, suggesting potential areas for strategic reassessment.
Competitive Landscape
In the competitive landscape of the Ohio flower category, The Standard has shown a promising upward trajectory in recent months, moving from a rank of 28 in July 2024 to 22 by October 2024. This positive shift in rank suggests a strengthening market presence, despite facing stiff competition. Notably, Classix, which started strong at rank 13 in July, experienced a decline to rank 21 by October, indicating potential volatility or market challenges. Meanwhile, Ozone maintained a stable presence, consistently ranking around 18 to 20, which could signify a steady consumer base. &Shine also showed fluctuations, dropping from rank 14 in July to 23 in October, which may reflect shifts in consumer preferences or competitive pressures. The Standard's ability to improve its rank amidst these dynamics highlights its growing appeal and potential for increased sales in the Ohio market.
Notable Products
In October 2024, Voodoo Fritters (2.83g) maintained its top position as the best-selling product for The Standard, with impressive sales reaching 5935 units. Cherry Cookie Runtz (2.83g) surged to the second position, showing significant improvement from its previous absence in September rankings. Peach Biscotti (2.83g) experienced a slight drop to third place, despite having led the sales earlier in July and August. Sunset Punch Biscotti (3.5g) secured the fourth spot, showing a consistent presence after its reappearance in September. Notably, Mod Banana (3.5g) entered the rankings for the first time in October, capturing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
