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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Treeworks concentrated 44.55% share in Tincture & Sublingual with 23.67% YoY and 1.61% MoM growth, while Vapor Pens held 22.10% share with 53.74% YoY and 9.04% MoM. Edible contributed 18.31% share with 1.96% YoY and 15.80% MoM, and the smaller formats accelerated: Concentrates at 7.59% share surged 144.79% YoY and 22.94% MoM, and Topical at 7.44% share rose 18.19% YoY and 27.93% MoM. With average price up 2.31% YoY to $41.89 alongside a category leader price of $52.72 in Tincture & Sublingual, the mix implies margin headroom anchored by Tincture & Sublingual and incremental volume capture from faster-growing Vapor Pens and Concentrates.
The mix shift suggests a defensible premium-led core with rank leverage: holding rank 1 in Tincture & Sublingual in New Jersey alongside a 44.55% internal mix share indicates durable pull, while double‑digit MoM in Vapor Pens at 9.04% and Edible at 15.80% points to broader basket reach. The outsized YoY in Concentrates at 144.79% and the 27.93% MoM in Topical signal traction in higher-variation need states, and combined with a 28.60% brand-level YoY and 85.66% 24‑month gain, the pattern implies Treeworks can extend leadership economics from Tincture & Sublingual into adjacent inhalable and wellness segments without over-reliance on a single format.
Competitive Landscape
Treeworks sits at rank #2 in MA Tincture & Sublingual for May 2026 and is flat year over year at #2, while holding a prior peak of #1 in January 2025 and maintaining a stable #2 over the last three months; against this, Good Feels Inc holds #1 but posted a -2.6% YoY sales change, and Levia remains #3 with a 120.1% YoY sales increase that introduces upward pressure from below. With Treeworks unchanged at #2 YoY and over the recent quarter, and competitors splitting between contraction at #1 and rapid expansion at #3, the pattern implies Treeworks’ rank is stable in the near term but at risk of being squeezed unless it reclaims momentum akin to its January 2025 #1 peak or counters Levia’s triple-digit growth.
Notable Products
Dream Drops - THC/CBN 1:1 Indica Bedtime Bliss Tincture (300mg THC, 300mg CBN, 60ml, 2oz) posted the steepest decline at -9.8% MoM while holding rank 4, contrasting with Relief - CBD/CBN/CBC/CBG/CBT/THC Soothing Strawberry Tincture (900mg CBD, 600mg CBN, 600mg CBC, 400mg CBG, 200mg CBT, 200mg THC, 60ml) up 33.5% MoM at rank 3, a split that points to consumer rotation within Tincture & Sublingual. Hummies - Bedtime Berry Solventless Hash Rosin Gummies 20-Pack (100mg) rose 37.6% MoM and sits at rank 5, while Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 20-Pack (300mg CBD, 300mg CBG, 100mg THC) is rank 1 on a smaller 2.7% MoM lift, indicating gummies are expanding share at both the top and mid-tier. Two Vapor Pens SKUs are in the top ten but Tropical Zinger Live Rosin Cartridge (0.5g) slipped -0.5% MoM at rank 2 as Super Boof Live Hash Rosin Cartridge (0.5g) entered at rank 8, suggesting mix churn rather than category momentum. The concentration of three Edible Hummies SKUs inside the top ten alongside three Tincture & Sublingual items implies Treeworks is tilting toward function-led wellness formats, with gummies and multi-cannabinoid tinctures anchoring volume even as pens cycle.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
