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Oct-2024
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Overview
Market Insights Snapshot
Treeworks has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand experienced a decline, falling from the 23rd position in July 2024 to 33rd by October 2024, indicating a significant drop in their competitive standing. This decline is reflected in their sales numbers, which saw a decrease over the months. Conversely, Treeworks maintained a strong presence in the Tincture & Sublingual category, consistently holding the top position from July to September before slipping slightly to second place in October. This category remains a pillar for Treeworks, with substantial sales figures that highlight its dominance.
In the Edible category, Treeworks displayed stability, holding steady in the 18th and 19th positions over the four months, which suggests a consistent consumer base and demand for their edible products. However, in the Vapor Pens category, Treeworks faced challenges, dropping out of the top 30 by October, which could signal a need for strategic reassessment in this segment. Notably, Treeworks excelled in the Topical category, maintaining the number one spot throughout the period, demonstrating strong consumer preference and market leadership. While these insights provide a glimpse into Treeworks' market dynamics, further analysis could uncover deeper trends and strategic opportunities for the brand.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has consistently maintained a strong market presence, holding the top rank from July to September 2024, before experiencing a slight dip to the second position in October 2024. This shift in rank is primarily due to the competitive performance of Good Feels Inc, which rose to the first position in October, indicating a notable increase in their market traction. Despite this change, Treeworks' sales figures remain robust, showcasing its resilience and strong consumer base. Meanwhile, other competitors like Levia and Howl's have consistently stayed in the third and fifth positions, respectively, without significant fluctuations in rank, suggesting a stable but less aggressive market strategy compared to Treeworks and Good Feels Inc. This competitive landscape highlights the dynamic nature of the market, where Treeworks continues to be a leading player despite the emerging challenges from its closest competitors.
Notable Products
In October 2024, the top-performing product for Treeworks was the Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 20-Pack, which maintained its lead from September with sales of 1328 units. The Hummies - Bedtime Berry Solventless Hash Rosin Gummies 20-Pack held steady at the second position across the months with consistent sales figures. The CBD/THC 1:1 Full Spectrum RSO Canna Cream showed a notable rise, moving up to the third rank from fifth in September. Meanwhile, the THC/CBN 3:1 Indica Bedtime Bliss Dream Drops Tincture dropped to fourth place, marking a slight decline in its ranking over the months. Lastly, the CBD/THC 1:1 Extra Strength Canna Cream slipped to fifth position, indicating a decrease in popularity compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
