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Aug-2025
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Overview
Market Insights Snapshot
In Massachusetts, Treeworks has shown a commendable performance across multiple categories. Notably, they have maintained a stronghold in the Tincture & Sublingual and Topical categories, consistently ranking at number 2 and 1, respectively, from May to August 2025. This stability suggests a strong consumer preference and brand loyalty in these segments. However, their performance in the Vapor Pens category has been less stable, with rankings fluctuating from 32 in May to 30 in August, indicating potential challenges in maintaining a competitive edge. The Concentrates category also saw a positive trend, with Treeworks improving its rank from 24 in June to 15 by August, which could be indicative of successful strategic adjustments or product offerings.
In New Jersey, Treeworks has dominated the Tincture & Sublingual category, consistently holding the top spot from May through August 2025. This dominance highlights Treeworks' strong market penetration and consumer trust in this category within the state. However, it's noteworthy that Treeworks did not make it into the top 30 for other categories in New Jersey, which could point to missed opportunities or a strategic focus on their strongest category. This concentrated performance may suggest either a specialized market strategy or a need for diversification to capture a broader market share across other categories in the state.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks consistently holds the second rank from May to August 2025, indicating a stable position in the market. Despite maintaining its rank, Treeworks faces stiff competition from Good Feels Inc, which consistently holds the top position. While Treeworks shows a positive sales trend with a peak in July, its sales figures remain significantly lower than those of Good Feels Inc. Meanwhile, Levia and Howl's maintain third and fourth positions respectively, with sales figures that are considerably lower than Treeworks, suggesting that Treeworks' primary challenge is closing the gap with the leading brand rather than defending its position against lower-ranked competitors.
Notable Products
In August 2025, the top-performing product for Treeworks was the Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 10-Pack, maintaining its first-place rank from previous months with sales reaching 3575 units. The CBD/THC 1:1 Extra Strength Canna Cream climbed from third to second place, showcasing a consistent increase in sales over the months. The Hummies - THC-V/CBG/THC 1:1:1 Performance Raspberry Lime Hash Rosin Gummies dropped from second to third place, indicating a slight decrease in popularity. Dream Drops - THC/CBN 1:1 Indica Bedtime Bliss Tincture re-entered the rankings in fourth place, showing a resurgence in consumer interest. Lastly, Jungle Drops - CBD/THC/CBN/CBC/CBG 1:1:1:1:1 Blueberry Entourage Full Spectrum RSO Tincture maintained its fifth-place position, highlighting steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
