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Nov-2024
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Overview
Market Insights Snapshot
Treeworks has shown notable performance in the Massachusetts market, particularly in the Tincture & Sublingual and Topical categories. In the Tincture & Sublingual category, Treeworks maintained a leading position, ranking first in both August and September before slightly dropping to second in October and November. This indicates a strong foothold in this category, with sales figures reflecting consistent consumer demand despite minor fluctuations. Meanwhile, Treeworks has dominated the Topical category, holding the number one rank consistently from August through November, although there was a noticeable dip in sales from October to November. This consistent ranking suggests a strong brand reputation and consumer trust in their topical products.
In contrast, Treeworks' performance in other categories such as Concentrates and Vapor Pens in Massachusetts was less dominant. The brand made a significant leap in the Concentrates category, moving from 34th in September to 22nd by November, indicating a positive trend and potential for future growth. However, their Vapor Pens category saw a gradual decline, slipping from 40th in September to 43rd by November, which could suggest challenges in maintaining competitiveness in this segment. Notably, Treeworks did not make it into the top 30 brands for Vapor Pens in any of these months, highlighting a potential area for strategic focus. The Edible category remained stable with consistent rankings around 18th and 19th, indicating a steady performance without significant upward or downward movement.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has experienced a notable shift in its competitive standing over the past few months. While Treeworks maintained the top rank in August and September 2024, it was overtaken by Good Feels Inc in October and November, indicating a competitive challenge. Despite this, Treeworks' sales figures remain robust, showcasing resilience against market pressures. Meanwhile, Levia consistently held the third position, suggesting a stable but not threatening presence to Treeworks' market share. Howl's, while improving its rank from fifth to fourth in November, still trails behind Treeworks in sales, indicating that Treeworks remains a strong contender in the market despite the recent dip in rank.
Notable Products
In November 2024, the top-performing product for Treeworks was the Hummies - Bedtime Berry Solventless Hash Rosin Gummies 20-Pack (100mg) in the Edible category, climbing from second place in October to first, with sales reaching 1696 units. Following closely, the Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 20-Pack (300mg CBD, 300mg CBG, 100mg THC) dropped from its consistent first-place ranking in the previous months to second. The THC/CBN 3:1 Indica Bedtime Bliss Dream Drops Tincture moved up to third place from fifth in October, indicating a resurgence in popularity. The Focus Citrus Solventless Hash Rosin Gummies re-entered the rankings at fourth place, showcasing renewed interest in this Edible product. Lastly, the Jungle - CBD/THC/CBN/CBC/CBG 1:1:1:1:1 Blueberry Entourage Full Spectrum RSO Tincture made its debut in the rankings at fifth place, highlighting a growing trend toward full-spectrum tinctures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
