.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Treeworks has shown notable progress in the Massachusetts market, particularly in the Concentrates category where it climbed from the 30th position in September 2024 to the 19th position by December 2024. This upward trajectory in Concentrates is complemented by a consistent presence in the Tincture & Sublingual category, where Treeworks maintained a strong top-two position throughout the last four months of 2024. However, the brand's performance in the Vapor Pens category, while improving from 39th to 33rd place, indicates that it still faces significant competition in this segment. The absence of a ranking in the top 30 for Vapor Pens earlier in the year highlights the challenges Treeworks faces in gaining a foothold in this category, despite the positive sales momentum.
In contrast, Treeworks has maintained a steady position in the Edible category in Massachusetts, fluctuating slightly between the 18th and 19th positions. This stability suggests a loyal consumer base, although it also indicates limited growth in market share. The brand's dominance in the Topical category, where it held the number one spot consistently, underscores its strong market presence and consumer preference in this niche. Despite these successes, Treeworks' mixed performance across different product categories suggests areas for potential growth and strategic focus, especially in categories where it has yet to break into the top 30 rankings, such as Vapor Pens earlier in the year. This diverse performance across categories and the state provide insights into Treeworks' market dynamics and potential future strategies.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Treeworks has experienced a notable shift in its competitive positioning over the last few months. Initially holding the top rank in September 2024, Treeworks was overtaken by Good Feels Inc in October, which has maintained its lead through December. Despite Treeworks' consistent sales growth, Good Feels Inc has outpaced this growth, securing the number one spot. Meanwhile, Levia and Howl's have maintained their positions at third and fourth, respectively, without posing a direct threat to Treeworks' second-place standing. This competitive dynamic suggests that while Treeworks remains a strong contender, it faces increasing pressure to innovate and capture market share from the leading brand, Good Feels Inc, to reclaim its top position.
Notable Products
In December 2024, the top-performing product for Treeworks was the Hummies - CBD/CBG/THC 3:3:1 Happy Tropical Passionfruit Hibiscus Hash Rosin Gummies 10-Pack in the Edible category, maintaining its first-place rank from November with sales of 1,937 units. Moving up in the rankings, the THC/CBN 3:1 Indica Bedtime Bliss Dream Drops Tincture, a Tincture & Sublingual product, climbed to second place from its third-place position in November. The Hummies - Bedtime Berry Solventless Hash Rosin Gummies 20-Pack saw a shift from first to third place, indicating a notable change in consumer preference. Additionally, the Jungle - CBD/THC/CBN/CBC/CBG 1:1:1:1:1 Blueberry Entourage Full Spectrum RSO Tincture rose to the fourth position, up from fifth in November. The CBD/THC 1:1 Extra Strength Canna Cream rounded out the top five, re-entering the rankings after an absence in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
