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Jan-2025
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Overview
Market Insights Snapshot
Verano's performance across various categories and states shows a mixed bag of results, with notable successes in some areas and challenges in others. In Illinois, Verano has maintained a strong presence in the Pre-Roll category, consistently ranking within the top ten brands, though their rank has slightly declined from 3rd in October 2024 to 9th by January 2025. This suggests a competitive market but also highlights Verano’s sustained consumer interest. Conversely, the Flower category in Illinois has been more challenging, as Verano did not rank within the top 30 brands, indicating potential growth opportunities or the need for strategic adjustments. Meanwhile, their Concentrates and Vapor Pens categories have demonstrated stability, with slight improvements in rankings, particularly in Concentrates where they moved from 25th to 17th place over the same period.
In Maryland, Verano has shown a commendable upward trend in the Pre-Roll category, advancing from 8th position in October 2024 to 5th by January 2025. This upward momentum suggests a growing consumer base and effective market strategies. However, the Vapor Pens category has seen a decline, with Verano slipping from 24th to 28th place, highlighting a potential area for improvement. The Flower category remains a challenging segment in both Maryland and Ohio, with Verano not making it into the top 30 rankings, which may point to either stiff competition or a need for product differentiation. In Ohio, the Vapor Pens category stands out as a success story, with Verano climbing from 24th to 19th place, indicating a positive reception and increased market penetration.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll market, Verano has experienced notable fluctuations in its ranking and sales performance from October 2024 to January 2025. Initially holding a strong position at rank 3 in October 2024, Verano saw a decline to rank 9 by January 2025. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, Daze Off maintained a relatively stable performance, even surpassing Verano in December 2024 and January 2025, indicating a potential shift in consumer preference. Meanwhile, Nature's Grace and Wellness and Simply Herb showed varying sales trends, with Simply Herb improving its rank to 7 in January 2025. These dynamics suggest that while Verano remains a key player, it faces increasing competition from brands like Daze Off, which could impact its market share if the current trends continue.
Notable Products
In January 2025, Verano's top-performing product was the Traveler Essence - Bombsicle BDT Distillate Disposable (0.3g) in the Vapor Pens category, reclaiming its number one rank from October 2024 with sales reaching 4463. The Strawberry Milkshake (2.83g) flower product made a notable debut at the second position, indicating strong market interest. Travelers Essence - Cantaloupe Haze BDT Distillate Disposable (0.3g) dropped to third place, despite having been the top seller in December 2024. Essence Travelers - Strawberry Cough BDT Distillate Oil Disposable (0.3g) was ranked fourth, showing a consistent presence in the top tier. Reserve Stix - Yum Yum Pre-Roll (1g) slipped from its November 2024 top rank to fifth place, suggesting a shift in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
