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Mar-2025
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Overview
Market Insights Snapshot
Verano's performance across different states and categories reveals a nuanced picture of its market presence. In Illinois, the brand has demonstrated resilience in the Pre-Roll category, climbing from 12th place in February 2025 to 7th place in March 2025. However, in the Flower category, Verano has struggled to break into the top 30, consistently ranking in the low 40s over the first quarter of 2025. Meanwhile, in Maryland, Verano has shown promising growth in the Flower category, improving its rank from 37th in December 2024 to 27th by March 2025, indicating a positive trend in consumer preference.
In New Jersey, Verano has maintained a strong position in the Pre-Roll category, consistently ranking within the top 6, with a notable rise to 4th place in March 2025. The brand's performance in the Concentrates category also saw significant movement, jumping from 9th place in February 2025 to 5th in March 2025, suggesting an uptick in demand. Conversely, in Ohio, while Verano's Flower category ranking improved from 35th to 23rd over the same period, its Vapor Pens category remained static, hovering around the 30th position. This mixed performance highlights both opportunities and challenges for Verano as it navigates different market dynamics across states.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Verano has shown a steady improvement in rank over the months from December 2024 to March 2025, moving from 14th to 11th place. This upward trend is indicative of a consistent increase in sales, with Verano's sales figures rising significantly over this period. Despite this positive trajectory, Verano faces stiff competition from brands like Triple Seven (777), which has maintained a slightly better rank, peaking at 10th place in March 2025. Meanwhile, Clade9 and Seed & Strain Cannabis Co. have experienced fluctuating ranks, with Clade9 consistently staying ahead of Verano. Notably, Classix has shown a remarkable improvement, jumping from 26th to 13th place, which could pose a future threat to Verano's market position if the trend continues. These dynamics highlight the competitive pressures Verano faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its standing in the New Jersey Flower market.
Notable Products
In March 2025, the top-performing product for Verano was Reserve White Tangie 2.83g in the Flower category, securing the number one rank with sales of 8,174 units. Following closely was Fresh Powder #9 3.5g, also in the Flower category, which achieved the second rank. Reserve Stix - Guava Cooler Pre-Roll 1g claimed the third spot in the Pre-Roll category, maintaining a strong position among pre-rolls. Reserve Iced Swift Lifts - Fresh Powder Diamond Infused Pre-Roll 5-Pack 2.5g and Dynamite Stix - Moon Boots Infused Pre-Roll 1g rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products have consistently performed well, with Reserve White Tangie and Fresh Powder #9 making notable climbs to the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
