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Oct-2024
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Overview
Market Insights Snapshot
Vlasic Labs has shown varied performance across different states and categories, with notable movements in rankings and sales. In Michigan, the brand has maintained a strong presence in the Tincture & Sublingual category, consistently ranking third in September and October 2024. However, the Edible category in Michigan reveals a different story, as Vlasic Labs did not make it into the top 30 brands from July through October 2024, indicating room for growth or a need to reassess their strategy in this segment. In the Topical category, the brand has held a steady fifth position over the past few months, suggesting a stable market presence in Michigan.
In Missouri, Vlasic Labs has improved its ranking in the Tincture & Sublingual category, moving from third to second place by October 2024, reflecting a positive trend and possibly increasing consumer preference. Meanwhile, the Topical category in Missouri has seen a slight fluctuation, with the brand dropping back to the sixth position in October after reaching the fifth spot in September. This indicates a competitive market environment that Vlasic Labs needs to navigate carefully. Over in Nevada, the Flower category shows a volatile performance with the brand moving up to 57th place in September before dropping to 69th in October, hinting at challenges in maintaining a consistent market position amidst fluctuating sales figures.
Competitive Landscape
In the Missouri Tincture & Sublingual category, Vlasic Labs has demonstrated a notable upward trajectory in recent months, moving from a consistent third-place rank from July to September 2024 to securing the second position in October 2024. This improvement in rank suggests a positive reception of their products, possibly driven by strategic marketing or product innovation. In contrast, Zen Cannabis, which held the second position from July to September, experienced a decline to third place in October, indicating a potential shift in consumer preference or market dynamics. Meanwhile, Amend Cannabis showed a downward trend, dropping out of the top five by October, which may have contributed to Vlasic Labs' rise in rank. These changes highlight a competitive landscape where Vlasic Labs is gaining ground, suggesting an opportunity for further market penetration and increased sales momentum.
Notable Products
In October 2024, the top-performing product from Vlasic Labs was the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) in the Tincture & Sublingual category, maintaining its leading position throughout the past months with a sales figure of 1159 units. The CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) continued to hold the second spot in the Topical category despite a drop in sales. The CBD/CBG 1:1 Restore Citrus & Bergamot Bath Bomb emerged as a new entry in the rankings, securing the third position in its debut month. The CBN Isolate Tincture remained stable in fourth place, while the CBG Isolate Focus Tincture saw a slight decline, moving from third to fifth place. This analysis highlights the consistent demand for tinctures and the potential growth in the topical segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
