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Market Insights Snapshot
In May 2026, Vlasic Labs concentrated 33.62% of sales in Flower with 150.56% year-over-year growth and 2.39% month-over-month, while Tincture & Sublingual held 28.96% share with 33.99% YoY and 32.32% MoM. Pre-Roll, despite only 10.95% share, posted 814.37% YoY and 71.95% MoM, whereas Edible slipped to 6.43% share with -38.91% YoY and -21.27% MoM. Topical accounted for 19.63% share with 40.12% YoY and 6.38% MoM, and Concentrates remained marginal at 0.40% share with 74.06% YoY and 2.21% MoM. The mix indicates a pivot toward inhalables, as Pre-Roll acceleration outpaces Flower’s 150.56% YoY and Edible contraction pulls down average price alongside a -44.63% YoY price change overall, implying assortment is leaning into lower-priced, higher-velocity formats.
These shifts reposition Vlasic Labs toward value-forward inhalables: Flower at 33.62% share and rank 52 in Flower in Missouri suggests mid-pack visibility, while Pre-Roll’s 71.95% MoM surge and 10.95% share create a second growth pole that can offset Edible’s -21.27% MoM drag. With Tincture & Sublingual up 32.32% MoM and 33.99% YoY, the portfolio now rides two momentum lanes—fast-turn inhalables and functional tinctures—supporting the brand’s 63.94% overall YoY sales lift and enabling price elasticity plays as average Flower price at 16.26 and Pre-Roll at 4.75 encourage trial; the implication is that sustaining rank gains will depend on doubling down where velocity compounds (Pre-Roll and Flower) while ring-fencing margin erosion from declining Edible share at 6.43%.
Competitive Landscape
Vlasic Labs sits at rank #52 in MO Flower in May 2026 with no year-over-year rank reported, up 9 places from #61 in February 2026 and one place below its peak position of #51 in April 2026; this places the brand 51 spots behind the category leader and 48 behind the top-five threshold. In contrast, Flora Farms holds #1 while its sales fell 17.8% year over year, and Illicit / Illicit Gardens is #2 after moving up one position from #3 with a 5.8% YoY sales gain, indicating that Vlasic Labs’ modest three-month climb contrasts with top-tier volatility and suggests incremental share capture is feasible only if the brand converts April 2026’s brief peak into sustained rank gains.
Notable Products
Divorce Cake (7g) posted the single most notable movement in May 2026 with a 102% month-over-month gain, jumping into rank 2, while Katsu Bubba (3.5g) rose 89% to rank 4. Divorce Cake Pre-Roll (1g) grew 60% to secure rank 1, whereas Screwdriver (3.5g) slipped 4% and held at rank 6. With three Flower SKUs inside the top six and two Pre-Rolls in the top seven, the mix indicates a pivot toward inhalables as the primary velocity driver, supported by outsized growth on larger Flower pack sizes over April 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
