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Nov-2025
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Overview
Market Insights Snapshot
Vlasic Labs has demonstrated noteworthy performance across various categories and states, with significant movements in rankings that highlight both strengths and potential areas for improvement. In Michigan, the brand has maintained a strong presence in the Tincture & Sublingual category, consistently ranking within the top four over the past few months, even achieving a second-place ranking in October 2025. This indicates a solid foothold in this category within the state. Conversely, their performance in the Edible category in Michigan has seen a decline, with rankings dropping from 79th to 91st from September to November 2025, suggesting a need for strategic adjustments. In Missouri, Vlasic Labs has shown resilience in the Tincture & Sublingual category, maintaining a top-three position consistently, which could be a promising area for further growth.
In the Nevada market, Vlasic Labs' performance in the Flower category has shown a positive trend, with a notable improvement from 88th place in October 2025 to 73rd in November 2025. This upward movement could suggest increasing consumer interest or effective marketing strategies in this category. However, the brand's presence in the Pre-Roll category in Nevada appears limited, as they only appeared in the rankings once at 70th place in August 2025, and have not been in the top 30 since, indicating a potential area for development. In Missouri, the Flower category has seen Vlasic Labs enter the rankings at 65th place in both October and November 2025, which could be an emerging opportunity for the brand to expand its market share. Overall, while Vlasic Labs has established a strong presence in certain categories and states, there are opportunities for growth and improvement in others.
Competitive Landscape
In the Michigan Tincture & Sublingual category, Vlasic Labs has demonstrated notable fluctuations in its market position, particularly between August and November 2025. Initially ranked 4th in August and September, Vlasic Labs climbed to 2nd place in October, surpassing Treetown, which had held the top spot. However, by November, Vlasic Labs settled into 3rd place, with Rise (MI) reclaiming the number one position. Despite these rank changes, Vlasic Labs maintained a competitive edge over Mary's Medicinals and Cannalicious Labs, which consistently ranked lower. This dynamic shift in rankings suggests a volatile yet promising market presence for Vlasic Labs, indicating potential for growth and increased sales momentum in the coming months.
Notable Products
In November 2025, the top-performing product from Vlasic Labs was CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) in the Tincture & Sublingual category, maintaining its first-place rank for the fourth consecutive month with sales reaching 1061 units. CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) secured the second spot, consistent with its ranking in October 2025, showing a notable increase in sales figures to 929 units. Lemonatti (3.5g) rose to the third position in November, up from fifth in September, with significant sales growth evident at 882 units. CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) remained in fourth place, demonstrating steady sales improvement over the months. Notably, Screwdriver (3.5g) made its debut in the rankings at fifth place in November, indicating a positive reception in its initial market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
