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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Vlasic Labs shows a strong performance in the Tincture & Sublingual category, consistently ranking in the top three from May to August 2025, with a slight improvement in sales, peaking in July. However, their Edible category did not make it into the top 30, indicating a weaker presence in this segment. Conversely, the Topical category remained stable at the fourth position throughout the same period, reflecting a steady demand and possibly a loyal customer base.
In Missouri, Vlasic Labs maintains a dominant position in the Tincture & Sublingual category, holding the top rank in June and July before slightly dropping to second in August. This suggests a strong market presence and competitive edge in this category. Meanwhile, their Flower category made an entry at 67th in August, indicating a new push or interest in this area, although it is still outside the top 30. The Edible category sees a consistent ranking around the mid-50s, which might suggest room for growth. In Nevada, the Flower category remains stable around the 60th rank, highlighting an opportunity for Vlasic Labs to enhance its market strategy in this state.
Competitive Landscape
In the competitive landscape of Michigan's Tincture & Sublingual category, Vlasic Labs has demonstrated a strong presence, consistently ranking within the top three brands from May to August 2025. Despite facing stiff competition, Vlasic Labs maintained its third position in May and June, climbed to second in July, and slightly dipped back to third in August. This fluctuation indicates a resilient performance amidst dynamic market conditions. Notably, Rise (MI) has consistently held the top spot, suggesting a significant gap in market leadership. Meanwhile, Treetown and Mary's Medicinals have shown competitive volatility, with Treetown dropping from second to fourth by August, while Mary's Medicinals surged from fourth to second, highlighting a competitive environment that Vlasic Labs must navigate to enhance its market share and sales growth.
Notable Products
In August 2025, the top-performing product for Vlasic Labs was the CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) in the Topical category, reclaiming its top position with sales of 1229 units. The CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) in the Tincture & Sublingual category, which previously held the number one rank in June and July, dropped to second place. The CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) maintained a steady third place across all months from May to August. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) consistently ranked fourth throughout the same period. Notably, the Lemonatti Pre-Roll (1g) entered the rankings for the first time in August at the fifth position, indicating a new interest in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
