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Dec-2024
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Overview
Market Insights Snapshot
Vlasic Labs has shown varied performance across different states and product categories in the final months of 2024. In Michigan, the brand maintained a steady presence in the Tincture & Sublingual category, consistently ranking third from September through December. However, their position in the Edible category was less stable, with the brand not ranking in the top 30 in November, though they rebounded to 94th place in December. This fluctuation suggests potential challenges in maintaining a foothold in the Edible market, although their recovery by December indicates some resilience.
Meanwhile, in Missouri, Vlasic Labs demonstrated strong performance in the Tincture & Sublingual category, climbing from third to second place in September and maintaining that position through December. Similarly, the brand improved its standing in the Topical category, moving from sixth in September to fourth by December, indicating a positive trend. In contrast, in Nevada, their ranking in the Flower category showed some volatility, with the brand not breaking into the top 30 in October but managing to return to 57th place by December. This suggests a competitive landscape in Nevada's Flower market, where maintaining a stable ranking poses a challenge for Vlasic Labs.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Missouri, Vlasic Labs has demonstrated a strong and consistent performance, maintaining the 2nd rank from October to December 2024. This stability is noteworthy, especially when compared to Zen Cannabis, which experienced a decline from the 2nd to the 3rd rank during the same period. Despite a slight dip in sales in October and November, Vlasic Labs managed to recover by December, indicating resilience and effective market strategies. Meanwhile, Cannabis Inc re-entered the top 20 in December at the 5th rank after missing the list in October and November, suggesting potential volatility or a strategic comeback. Vlasic Labs' ability to maintain its position amidst these shifts highlights its competitive edge and potential for continued growth in the Missouri market.
Notable Products
In December 2024, Vlasic Labs maintained its strong performance with the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) leading the sales chart, securing the top rank for the fourth consecutive month despite a slight sales dip to 1153 units. The CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) held steady in second place, demonstrating consistent demand with sales figures closely trailing the leader. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) climbed back to third place after a brief absence from the rankings in November. The CBD/CBN 1:1 Relax Lavender & Chamomile Bath Bomb (100mg CBD, 100mg CBN) entered the top five in December, ranking fourth, showcasing a growing interest in topical products. Lastly, the CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) rounded out the top five, maintaining its position from November, indicating stable consumer preference for this tincture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
