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Nov-2024
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Overview
Market Insights Snapshot
Vlasic Labs has shown notable performance in the Tincture & Sublingual category, particularly in the states of Michigan and Missouri. In Michigan, the brand consistently maintained its position at rank 3 from September through November 2024, indicating a stable presence in this category. Meanwhile, in Missouri, Vlasic Labs improved its rank from 3 in August and September to 2 in October and November, showcasing a positive trend in market position. This upward movement in Missouri is a strong indicator of growing consumer preference or effective market strategies. However, in Nevada, Vlasic Labs did not make it into the top 30 for Tincture & Sublingual, suggesting a potential area for growth or increased marketing efforts.
In the Topical category, Vlasic Labs has also displayed a steady performance. In Michigan, the brand improved its rank from 5 in the earlier months to 4 in November, which could be attributed to increased sales or effective market penetration strategies. In Missouri, the brand maintained a consistent rank of 6, only moving up to 5 in November. This slight improvement may reflect a positive reception to their products or strategic adjustments in the market. Conversely, the Flower category in Nevada presents a challenge for Vlasic Labs, as they did not rank in the top 30, indicating a need for strategic focus to enhance their presence in this competitive segment.
Competitive Landscape
In the Nevada flower category, Vlasic Labs has experienced fluctuating rankings over the past few months, with its rank moving from 66th in August 2024 to 57th in September, dropping to 72nd in October, and then recovering slightly to 57th in November. This volatility in rank reflects a competitive landscape where brands like Tyson 2.0 and Carbon also show significant movement, with Tyson 2.0 experiencing a notable drop from 50th to 77th before stabilizing at 60th, and Carbon maintaining a more stable position around the 58th to 67th range. Meanwhile, Hippies consistently ranks higher, maintaining a position in the top 50 throughout the period. Despite these challenges, Vlasic Labs' sales figures indicate a potential for growth, as evidenced by a rebound in November, suggesting that strategic adjustments could enhance its competitive positioning in this dynamic market.
Notable Products
In November 2024, the top-performing product for Vlasic Labs was the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) in the Tincture & Sublingual category, maintaining its first-place ranking for four consecutive months with sales reaching 1235 units. The CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) in the Topical category also held steady at the second position throughout these months. Muffins (3.5g) rose to third place after debuting in October, showing a significant increase from 622 sales to 829. The CBD/CBN 1:1 Relax Lavender & Chamomile Bath Bomb (100mg CBD, 100mg CBN) entered the top five in November, ranking fourth with a notable sales jump to 703 units. Meanwhile, the CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) dropped to fifth place, showing a slight recovery in sales from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
