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Sep-2025
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Overview
Market Insights Snapshot
Vlasic Labs has shown a varied performance across different categories and states. In Michigan, the brand has maintained a strong presence in the Tincture & Sublingual category, consistently holding the third position from June to September 2025. However, their position in the Edible category has been less stable, fluctuating between the 76th and 84th ranks, indicating challenges in gaining a foothold in this segment. In contrast, their performance in the Topical category has remained steady at the 4th rank, although a notable decline in sales was observed in September. This suggests that while Vlasic Labs has a stronghold in certain categories, there are opportunities for growth and improvement in others.
In Missouri, Vlasic Labs has shown strength in the Tincture & Sublingual category, consistently ranking in the top two positions, though with a slight dip from the top spot in August and September. Their performance in the Edible category has been more modest, maintaining a steady 54th rank, which might indicate a need for strategic adjustments to improve their standing. In Nevada, the brand has seen an upward trajectory in the Flower category, improving from the 64th to the 53rd rank over the four-month period, suggesting a growing acceptance and potential for expansion in this market. These insights highlight the brand's competitive strengths and areas where they may need to focus their efforts to enhance market presence.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, Vlasic Labs has shown a steady presence, maintaining its rank within the top 60 brands from June to September 2025. Despite a slight fluctuation, Vlasic Labs improved its position from 64th in June to 53rd in September, indicating a positive trend in brand visibility and market penetration. This upward movement contrasts with the performance of competitors like BaM / Body and Mind, which experienced a significant drop from 31st in August to 50th in September, and Matrix NV, which also saw a decline from 41st in June to 51st in September. Meanwhile, Packs (fka Packwoods) and Tyson 2.0 have shown inconsistent rankings, with Tyson 2.0 improving from 71st in June to 55th in September. Vlasic Labs' consistent improvement in rank suggests a strengthening market position, potentially driven by strategic marketing efforts or product offerings that resonate well with consumers, setting a solid foundation for future growth in the competitive Nevada flower market.
Notable Products
In September 2025, Vlasic Labs' top-performing product was the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) in the Tincture & Sublingual category, maintaining its first-place rank for the fourth consecutive month with sales of 1003 units. The Muffins (3.5g) from the Flower category rose to second place, up from third in August, with a notable sales increase. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) climbed to third place, showing consistent improvement in ranking over the months. The CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) dropped to fourth place after holding second place for several months, reflecting a decline in sales. Lastly, the CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) entered the top five in September, marking its reappearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
