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Oct-2025
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Overview
Market Insights Snapshot
Vlasic Labs has shown varied performance across different categories and states, with some notable trends. In Michigan, the brand has maintained a strong presence in the Tincture & Sublingual category, moving up from rank 4 in September 2025 to rank 2 in October 2025, indicating a positive trajectory in this segment. However, their performance in the Edible category in Michigan has been less impressive, remaining outside the top 30, with a slight improvement in sales but stagnant rankings around the 80s. On the other hand, in Missouri, Vlasic Labs holds a consistent rank of 2 in the Tincture & Sublingual category, reflecting a stable and strong market position, although their rank slightly slipped to 3 in October 2025. The Flower category in Missouri saw them enter the rankings at position 66 in October 2025, which could suggest emerging potential in this category.
In Nevada, Vlasic Labs experienced a downward trend in the Flower category, declining from rank 69 in July 2025 to rank 83 in October 2025, which may indicate increasing competition or a shift in consumer preferences. Additionally, the brand briefly appeared in the Pre-Roll category at rank 72 in August 2025, but did not maintain this position in subsequent months, suggesting a challenge in sustaining market presence in this segment. The Topical category in both Michigan and Missouri showed stability for Vlasic Labs, with consistent rankings around the 4th and 6th positions respectively, although Michigan saw a decline in sales from July to October 2025. These dynamics highlight the brand's strengths in certain categories while also pointing to areas where they may need to strategize for better market penetration.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, Vlasic Labs has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a rank of 3rd in July 2025, Vlasic Labs experienced a slight dip to 4th place in August and September, before rebounding to secure the 2nd position in October. This positive shift in rank coincides with a significant increase in sales, suggesting effective competitive strategies or product improvements. In contrast, Rise (MI), which held the top spot from July to September, saw a decline to 3rd place in October, potentially indicating a shift in consumer preference or market dynamics. Meanwhile, Treetown maintained a strong presence, consistently ranking 2nd until October when it claimed the top position. Mary's Medicinals also showed competitive strength, moving from 5th in July to 4th in October. These movements highlight a dynamic market where Vlasic Labs is effectively positioning itself against strong competitors.
Notable Products
In October 2025, the CBD Broad Spectrum Tincture (3000mg CBD, 30ml, 1oz) from Vlasic Labs maintained its top position in the Tincture & Sublingual category, with sales reaching 1082 units. The CBD Full Spectrum Relief Cream (3000mg CBD, 3oz) held steady at the second rank in the Topical category, despite a dip in sales compared to August 2025. The CBN Isolate Tincture (1200mg CBN, 30ml, 1oz) consistently ranked third in its category, showing minor fluctuations in sales figures over the past months. A new entry, the Forbidden Wife Pre-Roll (1g), emerged at fourth place, marking its debut in the rankings. Meanwhile, the CBG Isolate Focus Tincture (1800mg CBG, 30ml, 1oz) remained in fifth place, showing a slight recovery in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
