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Nov-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Wagners has experienced a notable decline in its ranking across several cannabis categories over the past few months. In the Concentrates category, the brand has dropped from 9th place in August 2024 to 26th place by November 2024. This indicates a significant decrease in market presence within this category, potentially pointing to increased competition or shifts in consumer preferences. Similarly, in the Vapor Pens category, Wagners fell from 29th to 46th place over the same period, further highlighting challenges in maintaining a competitive edge in these segments.
Conversely, in the Flower category, Wagners has shown some resilience, maintaining a relatively stable position around the 38th to 40th ranks from September to November 2024. While not in the top 30, this consistency suggests a steady demand for their flower products despite the competitive landscape. However, the Pre-Roll category presents a more concerning trend, with Wagners not appearing in the top 30 rankings, indicating a potential area for improvement. The decline in rankings across multiple categories in Ontario suggests that Wagners may need to reassess its strategies to regain its footing in these markets.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Wagners has experienced fluctuating rankings over the past few months, moving from 33rd place in August 2024 to 38th in November 2024. This downward trend in rank is paralleled by a decrease in sales, indicating potential challenges in maintaining market share. Notably, BC OZ has shown a significant decline in sales from August to November, yet it still managed to rank higher than Wagners in November, suggesting that Wagners might need to enhance its competitive strategies to improve its standing. Meanwhile, Hiway saw a notable increase in sales in October, surpassing Wagners, but then dropped in both rank and sales in November, indicating a volatile market environment. Additionally, San Rafael '71 and EastCann have maintained relatively stable positions, with San Rafael '71 consistently ranking higher than Wagners, which could imply a need for Wagners to innovate or diversify its offerings to capture more of the market share in Ontario's Flower category.
Notable Products
In November 2024, Cherry Jam Pre-Roll 3-Pack (1.5g) maintained its top position in the Wagners lineup, consistently ranking first throughout the past months with a sales figure of 5615. Pink Bubba (7g) also held steady at the second rank, showing a notable increase in sales from October. Cherry Jam Super Sour Blasters Gummies 2-Pack (10mg) climbed to the third position, demonstrating rising popularity since its entry in October. Pink Bubba Pre-Roll 3-Pack (1.5g) dropped to fourth, though it experienced a slight uptick in sales compared to the previous month. The newly introduced Pink Bubba Milled (7g) debuted at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
