.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
West Coast Cure has maintained a consistent presence in the California market, particularly within the Concentrates category, where it has held a steady rank of 5th from July to October 2024. This stability indicates a strong foothold in this segment, despite a slight decrease in sales over the months. In contrast, the brand’s performance in the Flower category has been more variable, with rankings fluctuating between 9th and 14th place. This movement suggests a competitive landscape in the Flower segment, where West Coast Cure is making efforts to regain its earlier standing.
In other categories, such as Pre-Rolls and Vapor Pens, West Coast Cure has experienced a downward trend in rankings. For Pre-Rolls, the brand's rank slipped from 10th in July to 14th in October, indicating potential challenges in maintaining its market share. Similarly, in the Vapor Pens category, the brand dropped from 8th to 12th place over the same period, reflecting a possible need for strategic adjustments to capture consumer interest. Notably, the absence of West Coast Cure in the top 30 brands in any other state or province underscores the brand's current focus and potential dependency on the California market.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has experienced a notable decline in its rankings over the past few months, dropping from 8th place in July 2024 to 12th place by October 2024. This downward trend in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Competitors such as Bloom and Dime Industries have shown more stable rankings, with Bloom consistently holding the 14th position and Dime Industries fluctuating slightly but maintaining proximity to West Coast Cure. Meanwhile, Cold Fire experienced a dip in October, falling to 13th place from its peak at 8th in August, which could indicate volatility in the market. Gelato, on the other hand, improved its position to 10th place in October, surpassing West Coast Cure. This competitive analysis highlights the dynamic nature of the vapor pen market in California, where West Coast Cure faces stiff competition and must strategize to regain its higher ranking and sales momentum.
Notable Products
In October 2024, Garlic Juice (3.5g) maintained its leading position as the top-selling product for West Coast Cure, with sales reaching 10,633 units, marking a significant increase from previous months. The CUREpen - Jack Herer Oil Distillate Cartridge (1g) made a notable leap from its consistent fifth place in the preceding months to secure the second spot in October. New to the rankings, the CUREpen - Blueberry Kush Distillate Oil Cartridge (1g) emerged as the third best-seller, making its debut in the top rankings. Meanwhile, the CUREpen - Grape Ape Oil Cartridge (1g) held steady in fourth place, experiencing a slight dip in sales compared to September. Lastly, the CUREpen - Birthday Cake Oil Cartridge (1g) entered the rankings at fifth place, highlighting a growing interest in vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
