.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
West Coast Cure has maintained a consistent presence in the California market, particularly in the Concentrates category, where it has consistently ranked 5th from August through November 2024. Despite a noticeable drop in sales from October to November, the brand has managed to hold its position, indicating a strong foothold in this segment. In contrast, their performance in the Flower category has seen a slight decline, moving from 12th in September to 16th by November. This downward trend in ranking suggests increased competition or shifting consumer preferences in the Flower market.
In the Pre-Roll category, West Coast Cure experienced a similar decline in rankings, dropping from 11th in August to 16th in November, which could be a cause for concern if the trend continues. The Vapor Pens category also reflects a downward trajectory, moving from 9th to 15th within the same timeframe. This consistent drop across multiple categories could signal a need for strategic adjustments to regain momentum. However, without being in the top 30 in other states or provinces, the brand's focus appears concentrated in California, potentially limiting its market reach.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has experienced a notable decline in its market position from August to November 2024. Initially ranked 9th in August, it slipped to 15th by November, indicating challenges in maintaining its competitive edge. This downward trend in rank is mirrored by a consistent drop in sales over the same period. In contrast, Cold Fire, which started at 8th place in August, also saw a decline but maintained a higher rank than West Coast Cure by November, suggesting that while both brands faced market pressures, Cold Fire managed to sustain a relatively stronger position. Meanwhile, Bloom and Jeeter remained stable at the lower end of the top 20, indicating less volatility but also less competitive threat to West Coast Cure's position. The data highlights a critical need for West Coast Cure to reassess its strategies to regain its footing in the competitive California vapor pen market.
Notable Products
In November 2024, Garlic Juice (3.5g) from West Coast Cure maintained its top position in the Flower category, achieving impressive sales of 10,870 units. The CUREpen - Blueberry Kush Distillate Oil Cartridge (1g) held steady at second place in the Vapor Pens category, showing a slight decrease from its previous month's sales figures. Notably, the CUREpen - Maui Waui Distillate Cartridge (1g) improved its rank from fourth to third place, indicating a positive trend in consumer preference. Meanwhile, the CUREpen - Jack Herer Oil Distillate Cartridge (1g) saw a decline, moving from third to fourth place in the Vapor Pens category. Lastly, the CUREpen - Skywalker OG Distillate Cartridge (1g) debuted in the rankings at fifth place, marking its entry into the top-performing products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
