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Dec-2024
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Overview
Market Insights Snapshot
West Coast Cure has demonstrated a consistent presence in the California cannabis market, particularly in the Concentrates category. The brand maintained a steady ranking at number five from September through November 2024, before slipping to seventh place in December. This slight decline in rank coincided with a decrease in sales during the same period, suggesting a competitive market environment. In the Flower category, West Coast Cure experienced a gradual decline in rankings, moving from 13th in September to 18th by December. Despite fluctuations in sales, the brand's ability to remain within the top 20 highlights its resilience and established customer base in California.
In the Pre-Roll category, West Coast Cure showed a similar pattern of declining rankings, starting at 13th place in September and ending the year at 16th. While their sales figures reflect a downward trend, the brand's ability to maintain a presence in the top 20 suggests they still hold a significant share of the market. The Vapor Pens category also saw West Coast Cure's rank drop from 11th to 16th over the four-month period. This movement indicates increased competition and possibly shifting consumer preferences. However, the brand's continued presence in the rankings across multiple categories in the competitive California market demonstrates its overall strength and adaptability.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has experienced a notable decline in its market position from September to December 2024, dropping from 11th to 16th place. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, Bloom has maintained a relatively stable position, hovering around the 14th rank, while Cold Fire experienced a similar decline, falling from 8th to 17th place. Meanwhile, Cruisers showed an upward trajectory, improving from 24th to 15th place, indicating a potential shift in consumer preferences or successful marketing strategies. These dynamics suggest that West Coast Cure may need to reassess its competitive strategies to regain its footing in the California vapor pen market.
Notable Products
In December 2024, the top-performing product from West Coast Cure was Garlic Juice (3.5g) in the Flower category, maintaining its rank at number one for four consecutive months, with sales of 7469 units. The CUREpen - Blueberry Kush Distillate Oil Cartridge (1g) held steady at the second position since October, showing a slight decrease in sales to 4771 units. The CUREpen - Jack Herer Oil Distillate Cartridge (1g) improved its rank, moving up to third place from fourth in November, despite a decline in sales figures. The CUREpen - Skywalker OG Distillate Cartridge (1g) climbed to fourth place from fifth, while the CUREpen - Gas OG Oil Cartridge (1g) re-entered the top five, securing the fifth position. These shifts highlight a dynamic change in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
