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Jan-2025
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Overview
Market Insights Snapshot
West Coast Cure has showcased a varied performance across different product categories in California. In the Concentrates category, the brand maintained a steady position, ranking 5th in both October and November 2024, before dropping slightly to 7th in December 2024 and January 2025. This reflects a consistent demand, although there's a noticeable decline in sales over these months. In contrast, the Flower category saw a more pronounced downward trajectory, with rankings slipping from 11th in October and November to 19th by January 2025. This indicates a potential challenge in maintaining a competitive edge in this category, as the brand was unable to stay in the top 10 during this period.
The Pre-Roll and Vapor Pens categories also experienced fluctuations, with West Coast Cure dropping in rankings over the months. Pre-Rolls ranked 12th in October 2024 but fell to 19th by January 2025, while Vapor Pens saw a similar trend, dropping from 11th to 16th. Although the brand remained within the top 20 for Vapor Pens, the decline in rankings suggests a need for strategic adjustments to regain a stronger foothold. Notably, the absence of West Coast Cure from the top 30 in other states or provinces could be seen as a limitation in their market reach or brand presence outside of California. This performance analysis highlights both the strengths and areas for potential growth for West Coast Cure within the competitive landscape of the cannabis industry in California.
Competitive Landscape
In the competitive landscape of vapor pens in California, West Coast Cure has experienced a notable decline in its market position from October 2024 to January 2025. Initially ranked 11th in October, West Coast Cure dropped to 16th by January, indicating a downward trend in both rank and sales. This decline is contrasted by the performance of competitors such as Cold Fire, which maintained a higher rank, consistently staying within the top 14 over the same period. Meanwhile, Bloom held a steady position around the 15th rank, slightly outperforming West Coast Cure in the latter months. Additionally, Papa's Herb and Clsics showed resilience by improving their ranks, with Clsics even surpassing West Coast Cure in January. These shifts highlight the competitive pressures West Coast Cure faces, emphasizing the need for strategic adjustments to regain its footing in the California vapor pen market.
Notable Products
In January 2025, Garlic Juice (3.5g) from West Coast Cure maintained its position as the top-selling product, continuing its streak from previous months with sales of 6,988 units. The CUREpen - Skywalker OG Distillate Cartridge (1g) showed significant improvement, climbing to the second rank from the third in December, with a notable increase in sales. The CUREpen - Blueberry Kush Distillate Oil Cartridge (1g) slightly dropped to third place, despite consistently being second in the prior months. CUREpen - Maui Waui Distillate Cartridge (1g) secured the fourth position, displaying a steady presence in the top five. Lastly, the CUREpen - Birthday Cake Oil Cartridge (1g) re-entered the rankings in fifth place, marking its return after a period of absence in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
