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Dec-2024
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Overview
Market Insights Snapshot
Agro Couture's performance in the Washington market showcases a strong presence in the Beverage category, maintaining a consistent rank of 6th over the last four months of 2024. This stability is indicative of a robust consumer base and effective brand strategy in this category, with sales showing a healthy upward trend. In the Topical category, Agro Couture has also demonstrated resilience, holding steady at the 3rd position throughout the same period, suggesting a strong foothold and possibly a loyal customer segment. Conversely, their Vapor Pens category has not broken into the top 30, indicating a potential area for growth or reevaluation of strategy.
In the Washington Concentrates category, Agro Couture has seen a slight improvement, moving from 21st to 20th place, reflecting a modest but positive trend. The Flower category saw significant movement, peaking at 9th place in November before settling at 11th in December, which could suggest seasonal demand fluctuations or competitive dynamics. The Pre-Roll category also experienced a positive trajectory, climbing from 15th to 11th place by the end of the year. However, the Edible category saw a minor drop from 24th to 26th position, which might warrant a closer look at product offerings or market competition to regain ground.
Competitive Landscape
In the competitive landscape of the Washington Flower market, Agro Couture has demonstrated notable resilience and adaptability over the last quarter of 2024. Despite fluctuating ranks, Agro Couture climbed from 12th in September to 9th in November, before settling at 11th in December. This fluctuation indicates a dynamic market presence, with sales peaking in November. Competitors like Forbidden Farms maintained consistent ranks around the 10th position, showcasing steady growth, while Fifty Fold experienced more volatility, dropping from 8th to 12th by December. Meanwhile, Legendary Laboratories, Llc made a significant leap from 14th to 9th, surpassing Agro Couture in December. These dynamics suggest that while Agro Couture is performing well, there is intense competition, particularly from brands like Legendary Laboratories, which could impact future sales and rankings if trends continue.
Notable Products
In December 2024, Agro Couture's CBD/THC 1:1 Blue Raspberry Infused Lemonade (100mg CBD, 100mg THC, 1.7oz) maintained its top position in the Beverage category with an impressive sales figure of 6,733 units. The CBD/THC 1:1 Tropical Lemonade Shot (100mg CBD, 100mg THC) climbed to second place, reflecting a steady increase in sales over the months. Blue Raspberry Lemonade (100mg) also rose in the rankings, securing the third position, showcasing a consistent upward trend in popularity. Wedding Cake Pre-Roll 2-Pack (1g) remained a strong contender, holding the fourth spot, while the CBN/THC 1:1 Wild Berry Lemonade Shot (100mg CBN, 100mg THC, 1.7oz) slipped to fifth place after peaking in November. Overall, the Beverage category dominated the top ranks, indicating a strong consumer preference for infused drinks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
