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Aug-2024
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Overview
Market Insights Snapshot
Agro Couture has shown a consistent performance across various categories in Washington. Notably, the brand has maintained a strong position in the Beverage category, holding steady at rank 6 from May to August 2024, with a significant sales increase from $251,552 in May to $331,436 in August. In the Flower category, Agro Couture has also demonstrated upward momentum, moving from rank 15 in May to rank 12 in July and August. This indicates a positive trend in their market presence and consumer acceptance in these specific categories. However, their performance in Vapor Pens has not been as strong, as they were not in the top 30 brands, indicating a potential area for improvement.
In the Concentrates category, Agro Couture has shown a gradual climb, improving from rank 30 in May to rank 24 by August. This steady improvement suggests a growing acceptance and potential for further growth in this segment. The Edible category has seen consistent rankings at 27 from June to August, with a slight sales increase, indicating stable performance. The Pre-Roll category has been a standout, with Agro Couture moving from rank 13 in May to rank 9 in August, showcasing significant upward momentum. However, in the Topical category, their rank fluctuated slightly, moving from 4 to 3 and back to 4, reflecting a relatively stable yet competitive position. These trends highlight areas where Agro Couture excels and others where there is room for growth, providing a comprehensive view of their market dynamics in Washington.
Competitive Landscape
In the Washington flower category, Agro Couture has shown a notable upward trend in its rank and sales over the past few months. Starting from a rank of 15 in May 2024, Agro Couture improved to rank 12 by August 2024, indicating a steady climb in market position. This rise is particularly significant given the competitive landscape, where brands like Forbidden Farms and Ooowee have experienced declines or slower growth. For instance, Forbidden Farms dropped from rank 8 to 13 during the same period, while Ooowee only slightly improved from 13 to 10. Meanwhile, Legendary Laboratories, Llc made a significant leap from 23 to 11, surpassing Agro Couture but starting from a much lower base. Agro Couture's consistent sales growth, culminating in $451,193 in August, suggests strong market traction and customer loyalty, making it a formidable player in the Washington flower market.
Notable Products
In August 2024, the top-performing product from Agro Couture was CBD/THC 1:1 Blue Raspberry Infused Lemonade (100mg CBD, 100mg THC, 1.7oz), maintaining its first-place ranking for the fourth consecutive month with sales of $6,567. The CBD/THC 1:1 Tropical Lemonade Shot (100mg CBD, 100mg THC) secured the second position, consistent with its rank in July, with notable sales improvement. Wedding Cake Pre-Roll 2-Pack (1g) held steady at third place since June, showing a gradual increase in sales. The CBN/THC 1:1 Wild Berry Lemonade Shot (100mg CBN, 100mg THC, 1.7oz) stayed at fourth place, a position it first achieved in July. Finally, the Blue Raspberry Lemonade (100mg) re-entered the top five at fifth place, after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
