Oct-2024
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Overview
Market Insights Snapshot
Agro Couture has shown a consistent performance across various product categories in the state of Washington. Notably, the brand has maintained a strong presence in the Beverage category, consistently holding the 6th position from July to October 2024. This indicates a steady consumer preference for their beverages. In the Flower category, Agro Couture has demonstrated positive momentum, improving its rank from 11th in July to 9th by October. This upward trend could suggest an increasing market share or successful marketing strategies in this category. Conversely, the Vapor Pens category has seen a decline, with the brand dropping from 40th to 47th place, indicating potential challenges in this segment.
In the Concentrates category, Agro Couture has made notable progress, climbing from the 26th position in August to 18th by October, reflecting a successful strategy in improving its market stance. The Edible category has seen the brand stabilize around the 25th position, which might suggest a need for innovation or differentiation to climb higher in the rankings. The Pre-Roll category also shows a positive trend, with the brand improving from 14th to 12th place, hinting at a growing consumer base or effective distribution strategies. Interestingly, in the Topical category, Agro Couture has maintained a strong 3rd position, showcasing its strength and possibly a loyal customer base in this niche market. These movements across categories highlight the brand's varied performance and the potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Washington Flower market, Agro Couture has shown a notable upward trend in recent months. From July to October 2024, Agro Couture's rank improved from 11th to 9th, indicating a positive shift in market positioning. This improvement is significant when compared to competitors like Fifty Fold, which maintained a steady rank around 9th but eventually moved up to 8th in October. Meanwhile, Fire Bros. experienced a slight decline, moving from 5th in August to 7th in October. Despite K Savage (WA) achieving a higher rank than Agro Couture in August and September, they fell to 10th in October, allowing Agro Couture to surpass them. Additionally, Legendary Laboratories, Llc showed consistent improvement but remained behind Agro Couture, peaking at 11th in October. This competitive dynamic suggests that Agro Couture's strategic efforts are effectively enhancing its market presence, potentially leading to increased sales momentum in the coming months.
Notable Products
In October 2024, Agro Couture's top-performing product was the CBD/THC 1:1 Blue Raspberry Infused Lemonade (100mg CBD, 100mg THC, 1.7oz) in the Beverage category, maintaining its number one rank consistently from July through October, with sales of 4809 units. The Wedding Cake Pre-Roll 2-Pack (1g) saw a significant rise to second place, improving from its August fifth place and showing a notable increase in sales. The CBD/THC 1:1 Tropical Lemonade Shot (100mg CBD, 100mg THC) dropped slightly to third place despite maintaining strong sales figures. The CBN/THC 1:1 Wild Berry Lemonade Shot (100mg CBN, 100mg THC, 1.7oz) remained in fourth place, recovering from a dip in September sales. Finally, the Blue Raspberry Lemonade (100mg) consistently held the fifth position since its introduction in August, demonstrating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.