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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Agro Couture concentrated nearly evenly across Pre-Roll at 27.43% share and Flower at 27.36% share, while Beverage contributed 16.67% and Topical 10.20%, indicating a pivot away from historically larger inhalable volumes. Pre-Roll sales were down 13.55% year over year but up 14.30% month over month, whereas Flower fell 41.76% year over year and gained 2.49% month over month, and Beverage declined 34.31% year over year with a 5.47% month-over-month lift; this mix helped offset a brand-level year-over-year decline of 30.17% and a 13.95% year-over-year average price drop to one dollar figure $9.47. Concentrates, at 6.06% share, dropped 31.54% year over year but rose 16.34% month over month, while Vapor Pens, at 7.85% share, declined 48.08% year over year and 5.68% month over month; the category balance implies the brand is leaning into Pre-Roll and value-oriented inhalables to stabilize volume despite weaknesses in premium-priced formats.
With Pre-Roll ranked 18th in Washington and showing a 14.30% month-over-month lift against a 13.55% year-over-year decline, Agro Couture’s near-parity between Pre-Roll’s 27.43% share and Flower’s 27.36% share suggests a deliberate reweighting toward lower-ticket, faster-turn items to mitigate Flower’s 41.76% year-over-year contraction. The 10.20% Topical share paired with a 4.64% year-over-year increase and 1.26% month-over-month dip, alongside Edible’s 7.00% month-over-month increase and 18.07% year-over-year decline, indicates ancillary categories are absorbing some demand as Vapor Pens continue a 48.08% year-over-year slide; together with a 13.95% decrease in average pricing, the pattern implies a value-led positioning that prioritizes velocity in Pre-Roll and selective growth in Topical while ceding premium pen spend.
Competitive Landscape
Agro Couture sits at rank #18 in WA Pre-Roll for May 2026, unchanged from #18 year over year, and up 2 positions from #20 in February 2026, while still 5 spots below its peak at #13 in May 2024; meanwhile, Ooowee moved from #2 to #1 year over year with a 55.2% sales increase and Phat Panda slid from #1 to #2 with a 3.7% sales decline, indicating leadership churn at the top that contrasts with Agro Couture’s flat YoY ranking and modest near-term gain. This pattern implies Agro Couture is maintaining share rather than capturing it, with stability at #18 suggesting defensive positioning while top-tier volatility opens a window that requires a sharper upward move to re-approach the previous #13 peak.
Notable Products
Agro Couture posted no month-over-month moves above +50% or below -10% in May 2026, so the steepest swing was a -5.8% dip for CBN/THC 1:1 Wild Berry Lemonade (100mg CBN, 100mg THC, 1.7oz) at rank 4 while CBD/THC 1:1 Blue Raspberry Infused Lemonade (100mg CBD, 100mg THC, 1.7oz) rose +22.8% to rank 2. Wedding Cake Pre-Roll 2-Pack (1g) advanced +19.9% to hold rank 1, as Alaskan Thunder Fuck Pre-Roll (1g) climbed +32.4% to rank 3, indicating a split where flavored beverages grow faster in aggregate while the lead SKU remains a pre-roll. Four of the top ten are Pre-Roll SKUs and three are Beverage SKUs, and the CBD/THC 1:1 Topical Drops (1000mg CBD, 1000mg THC, 1.7oz) held rank 7 with a +0.5% change on $25,740, pointing to a stable ancillary anchor while momentum concentrates in sessionable inhalables and 1:1 beverages. The mix implies Agro Couture is consolidating around two traffic-driving formats—pre-rolls for instant conversion and 1:1 lemonades for repeat volume—suggesting portfolio emphasis on flavor-led beverages and staple pre-rolls rather than novel form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
