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Nov-2024
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Overview
Market Insights Snapshot
Agro Couture has demonstrated a consistent presence in the Washington cannabis market across several product categories. In the Beverage category, the brand maintained a steady rank of 6th place from August through November 2024, reflecting a stable consumer demand despite some fluctuations in sales figures. The Flower category showed a positive upward trend, with Agro Couture climbing from 13th to 9th place over the same period, indicating a growing preference for their flower products. Conversely, in the Vapor Pens category, the brand experienced a decline, dropping from 38th to 46th place, which suggests a potential area for improvement or a shift in consumer preferences.
In the Concentrates category, Agro Couture improved its ranking from 25th to 19th place, showcasing a significant upward movement and suggesting a successful strategy in this segment. The Edible category also saw a slight improvement, moving from 27th to 24th place, which might indicate a gradual increase in consumer interest. However, it's worth noting that Agro Couture did not make it into the top 30 brands in some other categories, which could be seen as an opportunity for expansion or a focus area for the brand. Overall, Agro Couture's performance in Washington highlights both strengths and areas for potential growth, with notable successes in Flower and Concentrates, but challenges in Vapor Pens.
Competitive Landscape
In the competitive landscape of the Washington flower market, Agro Couture has demonstrated a notable upward trajectory in both rank and sales over the past few months. Starting from a rank of 13 in August 2024, Agro Couture has climbed to the 9th position by November 2024, showcasing a consistent improvement in market presence. This upward movement is accompanied by a significant increase in sales, reflecting a strategic capture of market share. In contrast, competitors such as Forbidden Farms and Fire Bros. have experienced fluctuations in their rankings, with Forbidden Farms dropping from 9th to 10th and Fire Bros. descending from 6th to 8th over the same period. Meanwhile, K Savage (WA) has maintained a relatively stable position, moving slightly from 8th to 7th. The consistent rise of Agro Couture amidst these shifts indicates a robust growth strategy that is effectively resonating with consumers, potentially outpacing its competitors in the long term.
Notable Products
In November 2024, the top-performing product from Agro Couture was the CBD/THC 1:1 Blue Raspberry Infused Lemonade, which maintained its number one ranking consistently from August through November, achieving sales of 4,953 units. The CBN/THC 1:1 Wild Berry Lemonade Shot climbed to the second position, showing a notable increase in rank from fourth in October and achieving significant sales growth. The CBD/THC 1:1 Tropical Lemonade Shot remained steady in the third position, reflecting stable sales performance over the months. The Wedding Cake Pre-Roll 2-Pack descended to fourth place from its second position in October, indicating a slight dip in its sales momentum. Lastly, the Blue Raspberry Lemonade maintained its fifth position, showing a steady yet modest improvement in sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
