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Dec-2024
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Overview
Market Insights Snapshot
iLava has shown a varied performance across different categories in Arizona over the last few months. In the Concentrates category, iLava has maintained a relatively stable presence, fluctuating slightly but remaining within the top 10, moving from 10th in September to 8th in October, and then settling back to 10th by December. This consistency suggests a solid foothold in the Concentrates market, although the downward trend in sales from October to December could be a point of concern. In contrast, the Edible category presents a more stagnant picture, with iLava holding steady at 27th place from October through December, indicating potential challenges in gaining traction in this segment.
Meanwhile, in the Flower category, iLava has seen some positive momentum, climbing from outside the top 30 in September to 55th by December. Although not yet in the top 30, this upward trajectory could signal growing consumer interest or successful marketing strategies. The Topical category has been particularly strong for iLava, with the brand reaching the top position in November before slipping slightly to 3rd place in December. The Vapor Pens category shows a strong and consistent performance, maintaining an 8th place ranking over the last four months, despite a noticeable drop in sales in December. These movements highlight iLava's strengths and potential areas for growth across various cannabis product categories in Arizona.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava has maintained a consistent rank of 8th place from September to December 2024. Despite this stability, iLava's sales saw a noticeable decline in December, dropping from a peak in October. This contrasts with Timeless, which has consistently ranked higher, fluctuating between 6th and 7th place, and maintained stronger sales figures throughout the same period. Meanwhile, Dime Industries has shown a dynamic performance, initially holding the 4th position and then slipping to 6th by December, yet still achieving higher sales than iLava. Jeeter and IO Extracts have not posed significant threats to iLava's position, with Jeeter missing from the top 20 in November and IO Extracts consistently trailing behind. These insights suggest that while iLava holds a stable rank, there is room for growth in sales performance, especially when compared to its higher-ranked competitors.
Notable Products
In December 2024, the top-performing product from iLava was the Gold Maui Wowie Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number one rank with notable sales of 1738 units. The Gold Acapulco Gold Distillate Disposable (1g) maintained a strong presence, ranking second despite a decrease in sales compared to November. The Entourage Night CBG/CBN/THC 1:1:2 Wildberry Gummies 10-Pack made a significant entry into the rankings, securing the third position. The Gold Purple Punch Distillate Disposable (1g) saw a drop to the fourth rank after previously holding the top spot in November. Finally, the Gold Green Dream Delta 9 THC Disposable (1g) rounded out the top five, slightly declining in sales performance from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
