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Oct-2024
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Overview
Market Insights Snapshot
iLava has demonstrated notable performance in the Arizona market across several cannabis product categories. In the Concentrates category, iLava showed a positive trajectory, climbing from the 11th position in August 2024 to the 7th position by October 2024. This upward movement suggests a strengthening presence and potentially increasing consumer preference for their concentrates. On the other hand, while the Edible category saw iLava dipping slightly in August, it managed to rebound to the 26th position in September, though it settled at 28th in October. Notably, in the Flower category, iLava was absent from the top 30 rankings in September, which could indicate challenges in maintaining a competitive edge in this segment.
In the Topical category within Arizona, iLava maintained a strong position, consistently holding the top rank from July through September, before slightly dropping to the second position in October. This consistency highlights their dominance in the topical market, although the slight drop suggests emerging competition. The Vapor Pens category also reflects a positive trend, with iLava improving its ranking from 8th to 6th over the months, indicating a robust growth trajectory. This suggests that iLava's vapor pens have been gaining traction among consumers, potentially driven by product innovation or effective market strategies. Overall, iLava's performance across these categories demonstrates both areas of strength and opportunities for further growth.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava has demonstrated a notable upward trend in its market position, moving from a consistent 8th place from July to September 2024 to 6th place by October 2024. This improvement in rank coincides with a significant increase in sales for iLava, suggesting a successful strategy in capturing market share. In contrast, Timeless, which maintained a steady 6th place until October, slipped to 7th, indicating potential challenges in sustaining its market position. Meanwhile, WTF Extracts experienced volatility, peaking at 4th place in September before dropping to 8th in October, reflecting fluctuations in consumer preference or distribution. Abstrakt consistently held a strong position, remaining in the top 5, while Super Fog by Mfused made a remarkable leap from 12th in August to 5th in October, highlighting its rapid growth and potential threat to established brands. These dynamics suggest that iLava's strategic initiatives are effectively enhancing its competitive stance in the Arizona vapor pen market.
Notable Products
In October 2024, iLava's top-performing product was the Gold - Acapulco Gold Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from September with sales reaching 1856 units. The Gold - Purple Punch Distillate Disposable (1g) also performed strongly, holding steady at the second rank with notable sales of 1776 units. New to the top ranks, ClearGold - Blue Dream Delta 9 THC Distillate Cartridge (1g) entered the list at the third position, marking its debut in the rankings. ClearGold - Strawberry Cough Distillate Cartridge (1g) followed closely, securing the fourth spot. Gold Maui Wowie Distillate Disposable (1g), which was ranked third in August, slipped to fifth position in October, indicating a shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
