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Nov-2024
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Overview
Market Insights Snapshot
iLava has demonstrated a strong presence in the Arizona market, particularly in the Concentrates category where the brand has improved its ranking from 11th in August 2024 to a steady 7th place by November 2024. This upward trend coincides with a notable increase in sales, reflecting growing consumer interest and possibly effective marketing strategies. In the Vapor Pens category, iLava maintained a consistent 8th place ranking from August through November, indicating stable performance and consumer loyalty in this segment. However, in the Edible category, iLava was ranked 33rd in August and managed to climb to 26th in September, but then stabilized at 27th for the following months, suggesting room for growth in this segment.
In contrast, iLava's performance in the Flower category saw some fluctuations; the brand was not ranked in September, which indicates they were not among the top 30 brands during that month. However, they reappeared in October and November at 60th place, suggesting a rebound in this category. The Topical category has been a stronghold for iLava, consistently holding the top rank in August and September, briefly dropping to 2nd in October, and reclaiming the 1st position in November. This indicates a robust brand presence and consumer preference in the Topical segment in Arizona. Overall, while iLava shows strengths in certain categories, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava has maintained a consistent rank at 8th place from August to November 2024. This stability in rank suggests a steady performance in a highly competitive market. Notably, Timeless has shown fluctuations, ranking as high as 5th in October and 6th in November, indicating a strong presence with higher sales figures compared to iLava. Meanwhile, WTF Extracts experienced a peak in September, reaching 5th place, but settled back to 7th in November, closely trailing iLava. IO Extracts and Canamo have consistently ranked lower, with IO Extracts moving up to 9th in November and Canamo remaining outside the top 10, suggesting less competitive pressure from these brands. iLava's stable ranking amidst these dynamics highlights its resilience and potential for growth if it can capitalize on market shifts and consumer preferences.
Notable Products
In November 2024, the top-performing product from iLava was the Gold - Purple Punch Distillate Disposable (1g), which climbed to the number one rank with sales of 2108 units. Following closely was Gold - Acapulco Gold Distillate Disposable (1g), which slipped from its previous top position to second place. Gold - Green Dream Delta 9 THC Disposable (1g) maintained a steady presence, securing the third spot after being absent from the rankings in October. Gold Maui Wowie Distillate Disposable (1g) improved slightly from fifth to fourth place, showing consistent demand. ClearGold - Afghani Delta 9 THC Distillate Cartridge (1g) re-entered the rankings at fifth place, demonstrating a slight decline in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
