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Aug-2025
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Overview
Market Insights Snapshot
The performance of iLava in the cannabis market across various categories in Arizona highlights some noteworthy trends. In the Concentrates category, iLava has shown consistent performance, maintaining its position within the top 10 brands from May through August 2025, with a slight dip in sales mid-summer but a recovery by August. In contrast, their presence in the Edible category is less dominant, as they hover around the 31st position, occasionally slipping to 32nd. This indicates a potential area for growth or a need for strategic adjustments to climb higher in the rankings. The Flower category presents a challenge for iLava as they dropped out of the top 30 after June, suggesting a significant decrease in market competitiveness or consumer preference in this category.
iLava's performance in the Topical category is particularly impressive, as they began May 2025 as the top-ranked brand, though they settled into the 4th position by August. This suggests strong competition, but iLava remains a key player. Meanwhile, their Vapor Pens have shown remarkable stability, consistently holding the 10th rank throughout the summer months. Despite the steady rank, there is a slight downward trend in sales figures, which could be an early indicator of shifting consumer preferences or increased competition. These insights reveal a mixed bag of successes and challenges for iLava across different product categories, providing a snapshot of their market dynamics in Arizona.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava consistently maintained its position at rank 10 from May to August 2025, indicating a stable performance amidst fluctuating market dynamics. Despite a slight decline in sales over these months, iLava's consistent ranking suggests a loyal customer base. In contrast, Mohave Cannabis Co. showed a significant upward trajectory, climbing from rank 18 in May to 11 in August, with sales nearly doubling, which could pose a competitive threat to iLava if this trend continues. Meanwhile, Dime Industries maintained a higher rank at position 8, with a notable increase in sales, suggesting strong market presence and consumer preference. Canamo held a steady rank at 9, just above iLava, but experienced fluctuating sales, which might indicate potential vulnerabilities that iLava could capitalize on. Lastly, Grow Sciences improved its rank from 17 to 12, showing a positive growth trend that could also impact iLava's market share if not addressed strategically.
Notable Products
In August 2025, the top-performing product for iLava was the Entourage Night CBG/CBN/THC 1:1:2 Wildberry Gummies 10-Pack, which rose to the number one rank in the Edible category, achieving sales of 1258 units. The Entourage Night CBG/CBN/ Delta 9 THC 1:1:2 Indica Watermelon maintained a strong presence, ranking second in the same category, with a slight decrease in sales compared to previous months. Gold Bubba Kush Distillate Disposable in the Vapor Pens category dropped from second to third place, indicating a slight shift in consumer preference. The Molecular Gelato Live Resin Disposable entered the rankings in fourth place for Vapor Pens, showing a promising debut. The Twilight CBD/THC/CBG/CBC Blueberry Gummies remained steady at fifth place in the Edible category, highlighting consistent consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
