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Jan-2025
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Overview
Market Insights Snapshot
In the state of Arizona, iLava has shown varied performance across different product categories. In the Concentrates category, iLava maintained a stable presence, ranking 9th in both October and November 2024, before slipping slightly to 11th in December 2024 and recovering to 10th in January 2025. This indicates a consistent demand for their concentrates, with a slight dip in the holiday season. Meanwhile, in the Vapor Pens category, iLava held a strong position, starting at 8th in both October and November 2024, and then dropping to 9th in December 2024 and January 2025. This suggests a slight decline but still reflects a robust market presence. However, the Topical category saw a fluctuation, with iLava reaching the top spot in November 2024 but then falling to 4th by January 2025, indicating some volatility in consumer preferences or competitive pressures.
On the other hand, iLava's performance in the Edible and Flower categories in Arizona points to areas of potential concern and opportunity. In the Edible category, iLava consistently ranked 27th from October to December 2024, dropping slightly to 28th by January 2025. This consistent low ranking suggests that iLava may need to innovate or enhance its edible offerings to capture more market share. Conversely, the Flower category showed a positive trend, with iLava climbing from 66th in October 2024 to 46th by January 2025, indicating a growing consumer interest or successful marketing strategies in this category. This upward movement in Flower could be a promising sign for iLava if the trend continues, potentially allowing them to capitalize on the increasing demand.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava has maintained a consistent presence, ranking 8th in October and November 2024, before slightly dropping to 9th in December 2024 and January 2025. This stability in ranking is noteworthy, especially when compared to competitors such as Timeless, which consistently held the 7th position until January 2025 when it slipped to 8th, and Jeeter, which showed significant improvement from not ranking in November to climbing to 7th by January 2025. Despite a decline in sales for iLava over these months, the brand's ability to remain in the top 10 suggests a loyal customer base. Meanwhile, IO Extracts and Canamo have struggled to break into higher ranks, with IO Extracts dropping out of the top 10 by January 2025 and Canamo experiencing fluctuations, peaking at 9th in November 2024. These dynamics highlight iLava's resilience in a competitive market, although the brand may need to strategize to regain higher sales momentum amidst the shifting ranks of its competitors.
Notable Products
In January 2025, the top-performing product for iLava was Gold - Acapulco Gold Distillate Disposable (1g) from the Vapor Pens category, reclaiming its first-place rank after slipping to second in the previous two months with sales of 1566. This was followed by Lumen - Strawberry Mo'nana Budder (1g) from the Concentrates category, making a strong debut at the second position. Entourage Night - CBG/CBN/THC 1:1:2 Wildberry Gummies 10-Pack maintained its third-place position from December 2024, showing consistent performance in the Edible category. Entourage Night - CBG/CBN/ Delta 9 THC 1:1:2 Indica Watermelon also entered the rankings at fourth place, highlighting a growing interest in edibles. Gold - Purple Punch Distillate Disposable (1g) experienced a drop to fifth place, continuing its downward trend from a first-place finish in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
