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Dec-2024
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Overview
Market Insights Snapshot
Tru Infusion has shown varied performance across different product categories in Arizona over the last few months of 2024. In the Concentrates category, the brand has maintained a relatively strong presence, moving from 14th position in September to 12th in November, before slightly dropping back to 14th in December. This indicates a competitive positioning despite fluctuations in sales, which peaked in November. Meanwhile, in the Topical category, Tru Infusion consistently held its ground at 4th place from October to December, showcasing stability in this segment. However, the Pre-Roll category did not see Tru Infusion in the top 30 rankings after September, suggesting a potential area for improvement or a shift in market focus.
In the Edible category, Tru Infusion experienced a slight improvement, moving from 22nd in September and October to 19th in November, though it slipped back to 24th by December. This suggests a competitive market environment where maintaining a top position is challenging. The Flower category also saw Tru Infusion gradually drop from 20th in September to 25th in December, indicating potential challenges in sustaining sales volume. Interestingly, the Vapor Pens category saw a consistent ranking around the 20th and 21st positions, with a notable peak in sales in November. Overall, while Tru Infusion has shown resilience in certain categories, there are areas where the brand could focus on regaining or improving its market position.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Tru Infusion has experienced notable fluctuations in its market position from September to December 2024. Starting at rank 20 in September, Tru Infusion saw a decline to rank 23 in October, slightly improving to rank 22 in November, before dropping to rank 25 in December. This downward trend in ranking correlates with a decrease in sales over the same period. In contrast, Abundant Organics demonstrated a significant upward trajectory, moving from rank 26 in September to 18 in November, before slightly falling to rank 23 in December, with sales peaking in November. Meanwhile, Grow Sciences showed a steady improvement, ending December at rank 24, up from 32 in September. The competitive pressure from these brands, particularly Abundant Organics, which consistently outperformed Tru Infusion in sales from October onwards, suggests a dynamic market where Tru Infusion may need to innovate or adjust strategies to regain its competitive edge.
Notable Products
In December 2024, the top-performing product from Tru Infusion was the Sativa Strawberry Kiwi Gummies 10-Pack (100mg), maintaining its first-place rank consistently from previous months, despite a sales drop to 2344 units. The Indica Brownie 10-Pack (100mg) secured the second position, reappearing in the rankings after being absent in October and November, with sales of 1956 units. Sativa Rainbow Mallow Bites 10-Pack (100mg) held the third spot, showing a slight decline from its November sales, while Pineapple Mango Night Gummies 10-Pack (100mg) dropped to fourth place from third, reflecting a decrease in sales to 1540 units. Lastly, Sativa Pineapple Mango Gummies 10-Pack (100mg) consistently remained in fifth place across all months, indicating stable performance within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
