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Nov-2024
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Overview
Market Insights Snapshot
Tru Infusion has shown varied performance across different product categories in Arizona. In the Concentrates category, the brand experienced a notable improvement, moving from the 17th position in October 2024 to the 11th position by November 2024. This upward trend is underscored by a significant increase in sales, indicating a strong recovery and growing consumer interest. However, in the Flower category, Tru Infusion's ranking has been relatively unstable, dropping from 8th in August to 22nd by November, suggesting potential challenges in maintaining market share or shifting consumer preferences. Their performance in the Pre-Roll category is particularly concerning as their rank fell dramatically from 13th in August to being out of the top 30 by September, which could indicate a need for strategic adjustments.
In contrast, Tru Infusion's performance in the Topical category has been consistently strong, maintaining a top 5 position throughout the observed months, highlighting their solid foothold in this segment. The Vapor Pens category also shows a positive trajectory, with the brand climbing from 23rd in August to 18th in November, supported by a steady increase in sales. Meanwhile, the Edible category reflects a slight improvement from October to November, moving from 26th to 23rd place, although the brand remains outside the top 20, suggesting room for growth. Overall, while Tru Infusion faces challenges in certain categories, their strengths in Topicals and improving trends in Concentrates and Vapor Pens demonstrate resilience and potential for further market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Tru Infusion has experienced notable fluctuations in its market position over recent months. After a strong showing in August 2024, where it ranked 8th, Tru Infusion saw a significant drop to 21st place in September, followed by a slight recovery to 22nd in November. This volatility contrasts with competitors like Old Pal, which showed a steady upward trend from 27th to 23rd place, and MADE, which improved its rank from 31st to 21st over the same period. Meanwhile, Aeriz experienced similar rank fluctuations, dropping from 17th to 23rd before climbing back to 20th. These shifts indicate a highly competitive market where Tru Infusion's sales performance, while still substantial, faces pressure from both established and emerging brands. The brand's ability to regain and maintain a higher rank will be crucial in leveraging its sales potential against these competitors.
Notable Products
In November 2024, Tru Infusion's top-performing product was the Sativa Strawberry Kiwi Gummies 10-Pack (100mg) within the Edible category, maintaining its number one rank from the previous two months with impressive sales of 3727 units. The Pineapple Mango Night Gummies 10-Pack (100mg) held steady at the second position, showing a significant increase in sales from October. Guava Passion Night Gummies 10-Pack (100mg) remained in third place, also experiencing a rise in sales figures. Sativa Pineapple Mango Gummies 10-Pack (100mg) improved its rank from fifth to fourth place, indicating growing popularity. The Indica Brownie 10-Pack (100mg) re-entered the top five at the fifth position, despite not being ranked in October, suggesting a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
