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Jan-2025
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Overview
Market Insights Snapshot
Tru Infusion has shown varied performance across different product categories in Arizona. Concentrates have consistently held a strong position, ranking 12th in November 2024, though slipping slightly to 14th by January 2025. This indicates a solid foothold in the concentrates market, despite some fluctuations in rankings. The Edible category also experienced a slight improvement, moving from 22nd in October 2024 to 20th by January 2025, suggesting a positive trend. However, the Flower category saw a significant decline, dropping from 23rd to 31st over the same period, which could be a point of concern for the brand's market presence in this category. Notably, Tru Infusion did not make it into the top 30 for Pre-Rolls after October, which could be interpreted as a weaker area needing attention.
In the Tincture & Sublingual category, Tru Infusion has maintained a commendable ranking, holding steady at the 3rd position in both November 2024 and January 2025, showcasing strength and consistency in this niche market. The Topical category also reflects a strong performance, improving slightly from 4th to 3rd place by January 2025, despite a minor decrease in sales. However, the Vapor Pens category saw a notable decline in rankings from 20th to 29th, which could indicate increasing competition or shifting consumer preferences. This mixed performance across categories highlights areas of both strength and potential improvement for Tru Infusion in the Arizona market.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Tru Infusion has experienced a notable shift in its market position over the past few months. Starting from October 2024, Tru Infusion was ranked 23rd, but by January 2025, it had slipped to 31st. This decline in rank is mirrored by a downward trend in sales, which saw a significant drop from October to January. In contrast, competitors like Daze Off have shown resilience, maintaining a relatively stable rank around the high 20s, with a notable sales increase in November. Similarly, HiBuddy has improved its rank from 33rd to 30th, with a consistent upward trajectory in sales. Meanwhile, Elevate Cannabis Co and Sonoran Roots have seen fluctuations but remain outside the top 20. These dynamics suggest that Tru Infusion faces increasing competition and may need to reassess its strategies to regain its footing in the Arizona flower market.
Notable Products
In January 2025, the top-performing product for Tru Infusion was the Sativa Strawberry Kiwi Gummies 10-Pack (100mg), maintaining its first-place rank consistently since October 2024, with sales of 3,294 units. The Indica Watermelon Rosin Gummies 10-Pack (100mg) ranked second, marking its debut in the rankings. Indica Blueberry Gummies 10-Pack (100mg) followed closely in third place, also appearing for the first time. Sativa Pink Lemonade Gummies 10-Pack (100mg) secured the fourth position, another newcomer to the rankings. Indica Brownie 10-Pack (100mg) dropped to fifth place from second in December 2024, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
